Cheers for posting the link; I tried to stick it up myself, but unfortunately as a new member I'm not allowed.
The study really highlights how in spite of Ofcom's efforts to reform the system, people's distrust of 0845 and 0870 numbers persists, and it's only local numbers that the public are more clued-up on. Shame they didn't include data about 03 numbers in the survey.
People know their geographic area code and if they live outside the large cities, they probably recognise a few nearby codes. Yet people don't understand telephone numbers.
London is not 0207 or 0208 but simply 020. The following 8 digits are the local number you use within London such as 7754 xxxx. We do not dial 0207 754 xxxx and dialling 754 xxxx would get you nowhere. Yet perhaps 80% or more businesses and people call it 0207 and 0208. Add in the newish 020 3xxx xxxx numbers and they are totally baffled.
Thanks for that report link.
It shows 72% of people think 080 numbers are free from fixed lines with another 8% saying it depends.
From mobiles is shows 35% think 080 calls are free whilst a further 17% believe it depends.
A very interesting statistic to me at least is the very low 2% who refused to contact the company either by telephone or via another channel even when they did not know the cost, whereas 88% actually made the call to the 08 number and another 96% contacted the company via some method.
Only 1% actually looked up the price of making the call.
My guess is what advertising is put behind any move to make 0800 numbers free from mobiles (they are free on some plans now) and perhaps just as important, what will the costs be to people who operate 0800 numbers.
I hope they become free and do not end up costing a fortune to operate as I don't see any other number series being able to penetrate public awareness of free or inclusive numbers.
When 0800 came out we had so little to remember that we remembered them being free but whilst then we could remember 100 friends and family telephone numbers in our heads, now we cannot even remember our own mobile number !