Cheapest way to distribute business flyers to a list of addresses

[Jack Turner]

I have an extensive list of addresses on a spreadsheet which I'd like to send flyers to, promoting our business. Has anyone had an experience with this, or thoughts on what might be the most cost effective method. I know Royal Mail do the postcode flyer service, however these are nationwide addresses.

TIA.

 

[fisicx]

Put them in envelopes and write the address on the outside. 50% might get opened. Half those might get read. And a tiny fraction of those kept for a day. The rest will go in the bin.

What are you promoting? What does your flyer offer that is likely to attract new business? Why is a flyer better for your business than online marketing?

 

[Ozzy]

You'll probably find a printing company that will print the flyers will have a bulk volume deal with either Royal Mail or some other bulk mail company, so have a word with the printer first.

 

[Mark T Jones]

I have an extensive list of addresses on a spreadsheet which I'd like to send flyers to, promoting our business. Has anyone had an experience with this, or thoughts on what might be the most cost effective method. I know Royal Mail do the postcode flyer service, however these are nationwide addresses.

TIA.

I've used a mailing house called Stannp who offer this service - they give you the required format for data and do the rest (far less cost than mailing yourself)

@fisicx makes a valid point though, hand written envelopes have a far higher open rate than printed, and actual stamps attract more interest than Franks

 

[HFE Signs]

Not sure if they still do, but free newspapers did offer this service?

 

[Paul Kelly ICHYB]

You will get a different response to postal spam as you will to email spam.

If it is in an envelope and someone opens it, if well designed, you can still get a good reaction!

Use hybrid mail, where you 'print' your flyer to a company who then produces, packs and posts it to your address list. This is normally cheaper than the cost of the RM postage. I use Docmail for mailings and for invoices (using Kashflow) ViaPost.

 

[fisicx]

Also, make the contents of the envelope personable and relevant. Mention the name of the person and company and give a specific instance of how you have improve their processes.

A flyer isn’t going to do this.

Once upon a time there used to be a free gift: mousemat, usb drive, pen, notepads etc. don’t know if these still work as nobody sends me anything

One local business sends out invites to the factory and lunch. Gets him loads of good leads.