Don't forget that you should check a name out by a trade mark search before you use it to avoid any obvious risk of infringement.
Trade mark rights cover use of all names, logos etc commercially, including domain names, business names, company names, shop names, website addresses, product names, brand names, etc.
If a name is new, we always recommend that a full UK clearance search is made first to check for all similar trade mark applications/registrations where there might be a risk of infringement this is judged on the basis of confusing similarity, i.e. names do not have to be identical or relate to exactly the same activity, which is why we always recommend a full search as aforesaid.
The cost of such a search for conflicting names on the trade mark registers covering the UK would be £180 for a basic UK search and report including detailed legal analysis and advice, plus another £180 if you also wish to cover names in use in the UK which might have common law rights in respect of passing off use alone gives a more limited right to sue for passing off, if it can be shown that one person is trading off anothers reputation and goodwill in a way that is likely to damage their business.
Our virtual guide to Trade Marks, Brand Protection, & Related Copyright And Design can be downloaded from
http://www.crossguard.info/new/downloads/crossguardvirtualbrochure.exe. The guide is certified virus-free as its sealed with a Thawte Content Signed Certificate (Microsoft Authenticode) allowing safe electronic distribution over the Internet.