I ahve had personalised software written to do the DONKEY WORK of SEO, but REAL SEO is headwork, it can't be automated as things like keyword density etc are bunkum.
I get grief sometimes form clients who have read a bit and say things like 'the titles could be better optimised' shouldn't we be using h1, h2, h3, h4 etc. Why are we getting nofollow back links?
The answer is this. GOOGLE LIKES NATURAL SEO. sincerity is everything to google, and once you master faking sincerity, you can get new sites ranking quickly for difficult terms.
ALL the 'DIY' SEO software (even the best), follows traditional age old SEO methodology, they will tell you to have KW density of between 2% & 6%, to have xx word in your H1, a title of xxx xxx xxx (based on what you have told it) on each
PAGE
Did you see I highlighted the word 'page'? The reason for this is that none of them do a 1005 job (becaiuse in reality it can't be achieved accurately enough) of considering the interlinking relationship of the pages within your site.
What SEO software packages do is like getting 20 people together to design an animal, 1 draws an ey, another draws the second eye, the third draws a nose, the 4th the ears ALL in isolation! That is the kind of animal you get with these packages.
The human brain is the best SEO tool, but it needs to be trained to duck and dive and 'fake sincerity' of your actions. It is a fine balance between pushing forard and standing still, knowing when to forge forward building links optimising pages, and when to do bugger all ! believe it or not, doing nothing is an important part of the overall strategy, it keeps it real
