Backlinking in 2013

[NicholasTaylor]

Hi all,

Just a very general question really - what have you found to be the most productive backlinking method for you in this Panda/Penguin SEO age?

I'd also like to get some tips on Guestblogging - does anyone have some good resources?

Cheers!

Nick

 

[fisicx]

I'd also like to get some tips on Guestblogging - does anyone have some good resources?

Don't do it.

People used article sites for SEO and they got spammed and then knobbled by Google and lots of people lost ranking.

People are now using Guestblogging for SEO and Google will knobble this as well. Might not be for a while but it will happen eventually.

If you want to blog then do it on your own site. Great posts will rank well which means you get the traffic. And if you get the traffic then you can convert. Can't see the point in giving someone else the traffic.

PS: Just noticed your signature. Why are you even asking this question if you offer SEO services?

 

[NicholasTaylor]

Don't do it.

People used article sites for SEO and they got spammed and then knobbled by Google and lots of people lost ranking.

People are now using Guestblogging for SEO and Google will knobble this as well. Might not be for a while but it will happen eventually.

If you want to blog then do it on your own site. Great posts will rank well which means you get the traffic. And if you get the traffic then you can convert. Can't see the point in giving someone else the traffic.

This is what i've been thinking. I see these Algo updates rolling out and people trying to essentially 'get around them.' That then gets penalised with another Algo update and websites get stung again.

 

[JonathanSEO]

Great posts will rank well which means you get the traffic. And if you get the traffic then you can convert. Can't see the point in giving someone else the traffic.

Last week you were questioning having a blog at all for an ecommerce sites. Now great posts will rank well regardless? Sadly that's not the case.

Google can't tell the difference between a good post, a mediocre one and a great one on the face of it. In many cases they can't tell the difference between a scraper site and the original. To rank well you need domain authority and you only get that via links.

I wouldn't write off guest blogging either, and to say don't do it isn't good advice.

It's a proven method of getting links and exposure. Whether you choose to do it selectively and post on sites that have strict guidelines and actually require high quality content. Or scale it via a dedicated guest blogging service is up to you. Both have their advantages. And one of those has the potential to run into problems later down the line.

Naturally, I would always keep your best content for your own site, but if you want people to find it then that's invariably going to need some form of linkbuilding of which guest blogging is one area.

Take for example this query, "how to make pancakes" the top 10 results for that search phrase are definitely not the best in terms of their content. In fact I bet several smaller blogs cover it in a far more interesting way but they don't rank so that's more than enough evidence great posts don't always rank.

 

[apricot]

Don't do it.

PS: Just noticed your signature. Why are you even asking this question if you offer SEO services?

What he asked may feels like a question he should or any SEO guy should know the answer to but remember that internet is a vivid subject and especially, in SEO world everyone experience different ways and different results. There is nothing greater than ask/share what you may already know and get it confirmed or learn more from others experience.

Re: Backlinks

The only thing I have changed in 2013 is that not to use footer links. All the other general backlinks i continue as usually. Forum posts, blog share, unique content,social network.. I am not quite sure which one gives me the best result as i go along with all of them equally.

 

[AlexJeffers]

All google is ever doing is getting stricter on quality, you need to make sure everything you are putting out there is of high quality, no more spammy backlinks, no more spammy articles and make sure that all of the content on your site is fresh, unique and relevant. If you are going to get backlinks then the only way to do it properly is with hard work and asking people.

 

[NicholasTaylor]

Originally Posted by fisicx
Don't do it.

PS: Just noticed your signature. Why are you even asking this question if you offer SEO services?

As JonathanSEO has already said, I'm merely seeking other experiences from professionals who are established in their respective fields. I am still very much a junior in this with 2 years experience. I don't offer any services either, I offer guidance on what I know .

Great posts so far.

 

[Janelle]

But Guys just a reminder from a good friend. We should not focus on SEO alone. We can gain good traffic also from Social Media. They're both part of online marketing

 

[RedEvo]

The idea that guest blogging is a waste of time may have some merit if you're pursuing opportunities on splogs. However, a blog with strict editorial guidelines, a blog where having a post accepted is hard is different.

Pick the low hanging fruit at your peril, but don't confuse this with the good stuff higher up

d

 

[chiragvyas2311]

Best Backlink in 2013 is Quality of content is the most important elements. You shoud Focus on quality content and should use best quality of content in your SEO Practice...
__________________________
Devasya Web Technology
Design, Development & Internet Marketing

 

[AlexandraS]

I disagree to an extent about "guest blogging" - and as with all things SEO it comes down to quality.

Submit your article to some crappy spinner site or link-building site and you'll get punished - deservedly so.

Stick it on Huffington Post, Forbes, AMEX Open Forum etc. and you won't be. If it were the case that duplicate content and all it entails were punished, then why isn't HuffPo bottom of the SERPs?

It's all about quality - although I do agree with the poster who said that this "SEO tactic" will in the future be used against you - for low-quality guesting.

 

[directmarketingadvice]

I'm going to make a prediction about this thread: no-one is going to explain how to get high quality links.

Steve

 

[Annoying Donkey]

I'm going to make a prediction about this thread: no-one is going to explain how to get high quality links.

That wasn't what the OP asked...

My tip is think of Guest Posting like getting laid. If it's too easy, then you have a high likelihood of catching something nasty...

 

[directmarketingadvice]

That wasn't what the OP asked...

He asked what the most productive way of getting links was. So I'd suggest my comment addresses his question.

Steve

 

[seowise]

Go through the list in http://pointblankseo.com/link-building-strategies.

I've seen this post mentioned previously here - it really rocks.

 

[webgeek]

I'm going to make a prediction about this thread: no-one is going to explain how to get high quality links.

Steve

Find the most influential sites in your niche which are PR driven, have collaborative publishing or who accept some form of guest content (blog post, infographics, images, white papers, could be user contributed like forums/social networks even, but those are harder).

At this point you need to know their site meme, reader demographic, hot topics and pet peeves. Take a look around at the landscape, bring your knowledge of X to their trending Y and produce something truly unique. It doesn't have to be the invention of cold-fusion, but it does need to be something other than a rewrite of other people's thinking.

Include an emotional appeal, a visual element, underline the concept with one of those 21 content pieces everyone loves (you know the underdog, david vs goliath - that's one, or how conventional wisdom from the good old days wouldn't have let this happen).

You've now told a story, connected with their emotion, drove home their main point they've been reinforcing with their readers and just made a friend for life. Your content will be appearing in 2-4 weeks.

Yeah influencers + remarkable content = all you gotta do

 

[Shelly Watson]

The best way to build backlinks now is review. You can invite someone to review your products and post reviews on their blogs. It's not only for SEO, but also for users.