Any change in google search algorithm in 2018

Discussion in 'SEO, PPC and Online Marketing' started by Aman Kumar, Feb 9, 2018.

  1. Aman Kumar

    Aman Kumar UKBF Newcomer Free Member

    Posts: 2 Likes: 0
    In 2018 is there any change in google algorithm of ranking. My site ranking got decreased, dont know how
     
    Posted: Feb 9, 2018 By: Aman Kumar Member since: Feb 9, 2018
    #1
  2. fisicx

    fisicx It's Major Clanger! Staff Member

    Posts: 27,751 Likes: 8,179
    Google is constantly updating the algo.

    Your ranking could be a result of changes to content, link building, competition or just that Google no longer likes your site.

    Google provides a free service, their T&C make it quite clear that they are under no obligation to index or rank any website. Relying on Google for your business isn't a good long term marketing strategy.
     
    Posted: Feb 9, 2018 By: fisicx Member since: Sep 12, 2006
    #2
  3. SEOpie

    SEOpie UKBF Contributor Full Member

    Posts: 85 Likes: 33
    Google announced a page speed update last month; increasing the weight of load times on mobile in search rankings. This year we’ll probably see the release of the mobile first algorithm update. So it’s vital you begin focusing on mobile load speeds and possibly implementing AMP for primary pages (at least).
     
    Posted: Feb 10, 2018 By: SEOpie Member since: Oct 16, 2014
    #3
  4. Aman Kumar

    Aman Kumar UKBF Newcomer Free Member

    Posts: 2 Likes: 0
    Thanks for the quick reply.

    Appreciate your effort on writing answer
     
    Posted: Feb 10, 2018 By: Aman Kumar Member since: Feb 9, 2018
    #4
  5. fisicx

    fisicx It's Major Clanger! Staff Member

    Posts: 27,751 Likes: 8,179
    I wouldn’t bother with AMP. Unless you are a news site it doesn’t provide any benefit.
     
    Posted: Feb 10, 2018 By: fisicx Member since: Sep 12, 2006
    #5
  6. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

    Posts: 4,384 Likes: 1,229
    My SEO people told me that many within the industry believe that Google have changed their algorithm this year although they haven't come out and confirmed it.
     
    Posted: Feb 10, 2018 By: Ian J Member since: Nov 6, 2004
    #6
  7. SEOpie

    SEOpie UKBF Contributor Full Member

    Posts: 85 Likes: 33
    Fisicx I have to disagree.
    AMP is specifically designed to improve usability and load times on mobile devices- by developing a mobile version of a site (sounds like 2012 again!) according to these stipulations not only will it massively improve load times, it could even get cached on Google’s servers and be served to users instantly (apparently).

    Why do you think it only applies to new sites?
    Why would The Guardian have gone ahead with AMP if it served no purpose for them?

    Surely Google would be rendering the initiative almost completely useless if this were the case.
     
    Posted: Feb 10, 2018 By: SEOpie Member since: Oct 16, 2014
    #7
  8. SEOpie

    SEOpie UKBF Contributor Full Member

    Posts: 85 Likes: 33
    Google are continuously updating their search algorithms. As a I said, at the beginning of this year we heard an announcement from Google about page speed and how it is integrated into new algorithm updates:
    https://searchengineland.com/google...ll-become-ranking-factor-mobile-search-289904
     
    Posted: Feb 10, 2018 By: SEOpie Member since: Oct 16, 2014
    #8
  9. davidjames9001

    davidjames9001 UKBF Newcomer Free Member

    Posts: 26 Likes: 0
    Check your website as a customer, you won't need to check google algorithm update mostly not always. I don't know when i have checked last google update still day by day my website growing well. UX/UI is the most important thing to consider. Keep it best and then check result after some time.
     
    Posted: Feb 10, 2018 By: davidjames9001 Member since: Feb 8, 2018
    #9
  10. Ian J

    Ian J Factoring Specialist Full Member - Verified Business

    Posts: 4,384 Likes: 1,229
    According to another post of yours yesterday you want to start a website and were asking for advice and now you are an expert

     
    Posted: Feb 11, 2018 By: Ian J Member since: Nov 6, 2004
    #10
  11. davidjames9001

    davidjames9001 UKBF Newcomer Free Member

    Posts: 26 Likes: 0
    Here I am sharing my current experience of my website which has .org extension. But i want to start another website so its always better to ask expert for better suggestion. Currently i am feeling that if i bought .com domain then i got too much benefit than now.

    Anyway really thanks for the help sir!
     
    Posted: Feb 12, 2018 By: davidjames9001 Member since: Feb 8, 2018
    #11
  12. justinaldridge

    justinaldridge UKBF Regular Free Member

    Posts: 497 Likes: 192
    I agree with @fisicx in that for most businesses it's completely pointless. We are working with clients to speed up their websites as much as possible but AMP is not a cost-effective solution for most clients. In fact, I wouldn't encourage any clients, big or small, to invest time in AMP.

    AMP pages are all cached and served from Google's own servers and they are very fast....BUT...you only see the AMP pages when going from Google search results on a mobile. AMP is not for desktop search or when you go direct to that website/page. Also, after being served an AMP page, when you click a link in the page it will take you to a normal page. Therefore, the fast loading AMP page has limited usage.

    It's also another area of the site that needs maintaining, AMP technology is still developing and not all functionality is available with AMP. It can hinder conversions.

    We have tested it with our own websites and concluded that it's not practical or helpful for normal businesses.

    For those reasons I wouldn't encourage any clients to adopt it. They should just focus on continuously improving site speed.
     
    Posted: Feb 14, 2018 By: justinaldridge Member since: Sep 26, 2013
    #12
  13. fisicx

    fisicx It's Major Clanger! Staff Member

    Posts: 27,751 Likes: 8,179
    The newspapers that have adopted AMP have discovered a fall in visitor numbers. AMP is primarily for news propogation on mobiles. You see the summaries when you search, you click, read and move on or you click read and click again to visit the source website.

    If that’s what you want for your business crack on. I’d prefer people to go directly from search to my website.
     
    Posted: Feb 14, 2018 By: fisicx Member since: Sep 12, 2006
    #13
  14. SEOpie

    SEOpie UKBF Contributor Full Member

    Posts: 85 Likes: 33
    Newspapers actually reported increases in traffic, but decreases in engagement.

    I agree that for ecommerce sites, AMP isn't really a viable option for most people. However, I believe that the fundamental basis it is designed upon is sound. The idea that coding practices are structured in a way that improves load times for mobile is a sensible direction, albeit an additional expense.

    I still stand by this:

    That's why it's called accelerated mobile pages :)

    The fact is that the number of people searching on mobile devices is overtaking desktop (and in some industries surpassed by some margin, a long time ago). With the mobile first algorithm, Google is encouraging website owners to build for mobile and optimise for desktop, rather than vice versa.

    If I were a [random trade] in [random UK city/region], and I operated a simple website to advertise my services, I would be looking at AMP.

    But I agree that for many the expense, effort, and potential benefits aren't worth it just yet.
     
    Posted: Feb 15, 2018 By: SEOpie Member since: Oct 16, 2014
    #14
  15. TODonnell

    TODonnell UKBF Ace Full Member

    Posts: 1,286 Likes: 192
    Did I read that AMP requires you to store your pages on Google servers?

    If so, ha ha ha.
     
    Posted: Feb 15, 2018 By: TODonnell Member since: Sep 23, 2011
    #15
  16. justinaldridge

    justinaldridge UKBF Regular Free Member

    Posts: 497 Likes: 192
    No. You host your own pages, Google will deliver a copy from its index when someone clicks the link in the search results.
     
    Posted: Feb 15, 2018 By: justinaldridge Member since: Sep 26, 2013
    #16