Adwords - how long to give each ad...

[Coppock]

Hi everyone, I'm attempting adwords again...

Its for local web training courses, so its not a massive market. I've set it up with the less-competitive keywords had just over 1000 impressions in the last 2 days but zero clicks.

Would it be best revising the text in the ad? Or leave it longer?
It currently says;

Web Design One Day Dabble
Make a Website in Wrexham - £89
Free domain, hosting and support
www.talltreestraining.co.uk

Any thoughts? Many thanks everyone

Jen

 

[Whistle Ink]

Hi,

I'm not an expert but:

What kind of keywords have you got?

You say you are offering 'local web training courses in Wrexham' but it wasnt clear what you were offering in your ad. Are you helping me design and set one up myself or just helping people to learn how to create websites using Dreamweaver or something?

Your ad needs to reflect the keyword it triggers, ideally you should have the keyword in the title of the ad.

In general you should have two ads minimum in each group so see if one is better than the other.

Once you get a reasonable amount of clicks you can evaluate which keywords and ads are doing well and improve on them.

Hope this helps

 

[spritch]

whistle ink is right in all he says. What you need to do is just give the ad little tweeks - test - and tweek again. You can also use multiple ads and rotate them - see which works best

 

[fisicx]

Get loads of ad variations running and see which ones work. Set up loads of campaigns each with deifferent sets of keywords and see which one are successful. Once you know which adverts attract clicks you can filter out the reast and begin to refine. Do you have a PPC landing page? If not then it might be worth considering as the organic searcher is often different to one clicking on a PPC advert.

And I wouldn't click on your advert as I don't want to dabble, I want to know how to build a website.

 

[Coppock]

I'm running classes where a group of people attend and learn how to design their site, I then upload them online to a content management system, and then teach them how to add pages in and update it etc. So they get their own website at the end of the day and the knowledge to keep it updated.

The keywords i'm currently using are....

make a website
design a web site
create a website
website builder
learn html
make your own websites
own a website
make web pages
to make a website
make webpage
web design wrexham
how do i make a website
make websites
how to a website
make own web site
make my website
how do you make a website
wrexham web design
make a business website
make a website online
make a new website
make a website com
make a band website
make a websites
make a family website
make a cool website
make a website fast
make a photo website
make a website html


I did set up a couple more ads but they wouldnt let me add in keywords so i deleted them. I was going to add them back on but decided to leave it a day or two.

Any views on what i'm doing wrong? or havent i left it long enough just yet?

thanks
Jen

 

[directmarketingadvice]

It currently says;

Web Design One Day Dabble
Make a Website in Wrexham - £89
Free domain, hosting and support
www.talltreestraining.co.uk

I have no idea what that means.

"One Day Dabble"?

So, I'd suggest you re-write it.

(and come up with a few ads and split-test them)

Also, are your campaign settings correct? Have you got the right geographic targeting?

Steve

 

[fisicx]

Wrong keywords. The people using those searches don't want to pay, they want to know how to do it for free.

Where are the keywords course or training?

PS: Just had a look at your 1 day dabble page, it might be a good course but the copy is not convincing - the sort of person who would need your services will be be toally confused (what's a CMS?) If already own a domain and have a website, will your course teach me how to edit my pages? What happens if I want a blog?

As far as I can see, you do Drupal - why not make that the focus, I can see that working, I might even sign up if you ran a 100% Drupal course (rather than messing about teaching nameservers and ftp)

 

[Scott-Copywriter]

Hi everyone, I'm attempting adwords again...

Its for local web training courses, so its not a massive market. I've set it up with the less-competitive keywords had just over 1000 impressions in the last 2 days but zero clicks.

Would it be best revising the text in the ad? Or leave it longer?
It currently says;

Web Design One Day Dabble
Make a Website in Wrexham - £89
Free domain, hosting and support
www.talltreestraining.co.uk

Any thoughts? Many thanks everyone

Jen

I agree with Steve. I have no idea what the ad meant either until you explained it in your other post.

Just tell them what it is: 'Website training. make your own website with pro guidance - £89' or something like that. Use the Adwords campaign setup to target your ads for the Wrexham area only so you don't have to waste space stating the location.

 

[webgeek]

You appear to be running a broad geographic campaign for a limited geographic area of service, which will have low CTR due to relevance impacts for only a small portion of the UK.

I'd start with something a little stronger like:

Build Your Website in 1 Day
Wrexham Area Only - £89
We Show You the Easy Way Today
www.talltreestraining.co.uk/DIY-Website

or

DIY Website Training £89
Wrexham Area - Learn Hands On
Click Today, Done Tomorrow!
www.talltreestraining.co.uk/DIY-Website

http://www.talltreestraining.co.uk/content/short-training-and-websiteThere's a lot of reasons, which would take 20 minutes of typing to explain, but the basic concepts are:

Benefits, Benefits, Benefits, Benefits

 

[Whistle Ink]

From that list only two are related things related to Wrexham.

What position is your ad in? Is it on page 1?

 

[LandingNet]

Wrong keywords. The people using those searches don't want to pay, they want to know how to do it for free.

Where are the keywords course or training?

Spot on

Change your keywords to reflect that you're running courses, stick square brakets around the keywords to make them exact matched ([]), change geo-targeting, split-test ads and make them display evenly...

Shaun

 

[Coppock]

thanks everyone - i'm rewriting the sites content to make it sound more convincing then I'm going to push more campaigns online to see if I can get some more traffic that way

You've all been a great help!

Jen

 

[webpromoterservice]

test different ads to see how your visitors will respond

 

[nextec]

I was one taught a simple rule for adwords.

Create 4 slightly different ads for each set of keywords, leave it a week and then see which ad is converting best. Then make small changes to the worst performing ad and wait another week. The idea is to try and change the worst performing ad to beat the best one each time.
You will learn quickly what work for your sector and end up with a set of good performing ads.

Sorry about the rambling, I did not get much sleep last night

 

[DaveBunny]

If I was you, I would:

Research relevant keywords using Google Keyword Estimator.

Write a few variations of your ad, sell the sizzle not the sausage!

Target your ad geographically and expect to pay more initially while you refine the campaign.

Include as many negative keywords as possible.

 

[directmarketingadvice]

I was one taught a simple rule for adwords.

Create 4 slightly different ads for each set of keywords, leave it a week and then see which ad is converting best. Then make small changes to the worst performing ad and wait another week. The idea is to try and change the worst performing ad to beat the best one each time.
You will learn quickly what work for your sector and end up with a set of good performing ads.

I wouldn't agree with that.

Firstly, I think that, instead of a "set" of good ads, you should be aiming for one, or maybe two.

(depending on the market)

As for the split-testing, I'd delete the ad that's performing worst. It's a loser. You make more monsy from showing the other ads, so show the other ads.

(assuming it's actually lost - i.e. statistically, there's little chance of it being the best)

And, I wouldn't have a rule that says I'd just dump one ad. I'd happily delete 3 of them if they're all beaten by the fourth.

Steve

 

[Coppock]

I have my first click!!!

Web Design One Day Course
Make your own website in just 1 day
Pro guidance makes web design easy!
www.talltreestraining.co.uk

It didn't convert... but its a start!!!

Jen

 

[fisicx]

I have my first click!!!

Web Design One Day Course
Make your own website in just 1 day
Pro guidance makes web design easy!
www.talltreestraining.co.uk

It didn't convert... but its a start!!!

Jen

Congratulations!

So your next task is to find out why they didn't convert. Did they bounce straight off? Did they click on anything? I know you can't tell much from a single click but you can investigate what they searched for and where they live.

 

[directmarketingadvice]

I have my first click!!!

Web Design One Day Course
Make your own website in just 1 day
Pro guidance makes web design easy!
www.talltreestraining.co.uk

It didn't convert... but its a start!!!

Jen

It's a far better ad. Makes it clear what's on offer.

Steve

 

[InternetMarketingPlatinum]

Just a few tips general tips...

Use as many permutations of keywords/keyphrases as possible. This allows you to gather lots of data and analyse what's working in the early stages.

Look at the competition's adverts and differentiate yourself from them. Timely offers are good such as "First 5 customers get half price" or "Special offer until 31st July". Make sure these offers are genuine though and not repeated too much. Give searchers a reason to click through today.

When people do eventually click through you can increase conversion rate by making your call to action easy to find and use. This might be a phone number or mailing list subscription. It depends on your goal.

Hope this helps

Mick

 

[Bookkeeper in Guildford]

Hi,

Personally, I would have each of those keywords in its own unique adgroup. On phrase and exact match only.

Google likes its relevancy, not only will you pay less per click but also appear higher up for each of those searches.

Make sure the keywords you listed are in the title of the Ad, somewhere in the body, and where possible in the display URL, drop the www bit, put a / and then the key word (or one of the words) after that.

I agree with split testing, general best practice is to have 4 ads initially per adgroup and experiment with different call to action. once you have found the ad which massivley outperforms the others, then use that as a base to improve on.

 

[Colin Parker]

When split testing, say 3 ads, always start by keeping the two lines of text the same in each ad, but keep split testing different headlines until you cannot improve CTR.

This way you know for sure that it is solely the headline which is affecting CTR. Your headlines will generally be the biggest factor in CTR.

Once you a decide on the best headline keep that headline in 3 ads and start split testing the two lines of text.

I often start by just reversing the two lines of text (providing it makes grammatical sense).

For example, taking the OP's new ad I would split test the text this way:

Web Design One Day Course
Make your own website in just 1 day.
Pro guidance makes web design easy!
www.talltreestraining.co.uk

Web Design One Day Course
Pro guidance makes web design easy.
Make your own website in just 1 day!
www.talltreestraining.co.uk

I always have a 'call to click' in my ads, for example:

Web Design One Day Course
Make your own website in just 1 day.
Easy pro guidance, Register Now!
www.talltreestraining.co.uk

Web Design One Day Course
Make your own website in just 1 day.
Easy pro guidance | Register now!
www.talltreestraining.co.uk

(note how the comma is replaced by | in the second ad - this can improve CTR)

Capitalisation of the first letter in the text often helps CTR as does removing 'www' and capitalising the first letter of each word in the url as in:

Web Design One Day Course
Make Your Own Website In Just 1 Day.
Easy Pro Guidance | Register Now!
TallTreesTraining.co.uk/WebDesign

(note the /WebDesign - if 'web design' is in the search term this will bolded in the ad & can improve CTR)

The last tip is to always give each ad a sufficient number of impressions to allow a true split test analysis - you can analyse results with this free tool.

http://www.splittestaccelerator.com/freetool.php

These are just a few tips for improving CTR - but just by using these you may get an edge over 50%+ of your competitors.

Colin Parker

 

[ll1008]

Hi, Steven
u get good result from google adwords?