Advice: How to minimize bounce rate on my website?

[jack880]

Hi friends,

I have a diamond jewellery website. I need here some help and suggestions to reduce bounce rate for my website. I am getting traffic but most of the visitors are not visiting any other page except homepage. Alba rose is a team of jewellery making professional and experts have high street shop as well in uk, rayleigh.

I hope i will get some good replies by experts in the area or people who are getting enough sells through nternet.

Thanks in advance.

 

[Ralph at NWL]

A couple of thoughts come to mind for me.

Are the adverts (PPC etc) that are getting people to your site a good representation of what they find when they get there?

If people are coming on to your home page and leaving very quickly then it may be that they aren't finding what they expect.

The other thing to consider is what is on your home page that will encourage them to look around? What is the content of your site that will grab their attention.

Finally are your adverts pointing to the best page(s) on your website. If someone is searching for a specific type of jewellery then it may be better to point them at the page with that type on rather than at your home page.

 

[OldWelshGuy]

I have removed a post. Please keep in mind that site reviews are not allowed outside of the site review area.

 

[SpencyCWS]

Sorry, the above was me.

To recap without the site review.

I would look at the Keywords on GA and then look at the bounce rate per keyword.

IF all keywords are hitting a high bounce rate, then you do need to look at why people are landing on the site and getting what they want.

OR, as we found a few times when looking at clients, it was just a couple of keywords influencing the whole results.

It is important to study GA in detail to work out why the bounce rate is occurring, rather than just looking at the figures as an overall.

 

[Babymoos]

I had this problem & changed my colour scheme to be 'comfortable' for all eyes & it's improved alot. I'm on phone so can't see your site but like the others have said maybe your keywords need looking at

 

[OldWelshGuy]

Some good stuff here.
Poor traffic is the main reason, i.e your traffic isn't relevant enough.

Another thing often overlooked is browser compatibility, if you have browser issues then you will get bounces.

Slow loading content

unprofessional design

painful colour scheme

hotlinking. This is where people are linking to your images from their pages. this will often show up as a bounce, even though they don't actually visit uyour site.

There are other things, but they are common issues.

 

[jhardy2008]

Please consider given below points.
Site Structure
Site Navigation
User Interface
Content

 

[lewisbassett]

Hi Jack,

Do yourself a favour and learn about A/B testing:

http://www.futurenowinc.com/whitepapers.htm

Use Google Website Optimiser to set up some tests, and use the results to guide what works best. I for one have made it my policy to have at least one A/B test running at all times.

 

[knowlton]

I would consider the layout and content, scrutinising it with a comb.

 

[clickgold]

You need traffic...targeted traffic.
If you are getting high bounce rate, then visitors to your site
do not see what they are looking for.

Keyword optimization (using the right keywords) should be improved upon.
You may need to improve on your SEO instead of relying on just traffic from
PPC.

When you meet a user expectation they will stay. contents, lots of it of course

 

[Swisaw]

How about putting a thumpnail of each product on the first page. Each one get enlarged when mouse pointer passes over it. Make each picture, the thumpnail and enlarged, as three dimensional as much as possible.

 

[holmewoodorg]

The site looks good Alba Rose. For me as a user I would prefer an indication of your prices on the first page from 59.99 as when I shop for that item then I will have a price bracket in mind. If you are targeting high end customers may be you are getting the wrong type of visitors who are looking for cheap products. When I searched through your site it took me about 4 clicks to find a price for an item. Then I have the hassle of going back and clicking on each item to find the price. When I am faced with a toddler in the background screaming to watch Brum on youtube etc or distractions I want internet shopping to be hassle free and quick so I would advise show your prices on the front page and then on the pages thereafter. Also someone mentioned about using google analytics to see bounce rate of each word again an excellent idea.

 

[More Control]

From experience I found browser compatibility and loading times to be important factors in reducing the bounce rate.

I made the mistake of not checking browsers for ages and what would like fine in Firefox would look a mess in IE. Knowing that a large portion of users still use IE I was effectively ruining my traffic level.

To help with the loading time I made the mistake of having too many images, not compressing my css, javascript and had far too much to load. This again in effect can make a website not user friendly and thus will increase your bounce rate.

 

[upsite]

If traffic is highly targeted, bounce rate shouldn't be too much of a problem. Make navigation obvious, use a decent in-content internal link structure, improve content and add calls to action.

 

[LianneF]

I second what Holmewoodorg said re price, when you view your homepage you can't see any prices and have to click through 4 or so pages and click on an actual ring before you see the price.

 

[Office Cleaning]

All good advice here, targeted traffic will help reduce lost traffic as well as compelling content and design on your site. If you are using ppc maybe try using different landing pages for each product so potential buyers do not have to hunt through multiple pages to find the most relevant.

I would suggest trying clicktale or something similar if you are not already, you put some code on the pages you wish to track and it records mouse movement, generates heatmaps and shows clicks and will show you what your visitors are doing when they visit your site and may help point out out where you maybe going wrong. A/b testing as suggested here would be another good option as well.
Good luck

 

[SillyJokes]

Are engagement rings what you are hoping to sell? This is the main product I thought of when arriving on your site as 'engagement' appears 4 times in the first fold to the left where your eyes land.

An indication of price and less emphasis on engagement rings and more on what it is you are optimising for and you may get a bit of uplift.

 

[thetime22]

Delete the pages that have the most bounces. OR change the content.

 

[SillyJokes]

Delete the pages that have the most bounces. OR change the content.

baby and bathwater spring to mind.

Actually I don't know why any of us are commenting without knowing what your bounce rate actually is. It might be perfectly normal.

Remember every visitor who goes to your site does not equate to every person who comes through the door of your shop. They are more like the people who pass your store in the street, including car drivers, bus passengers, kids, people who don't like jewellery etc. You don't expect every single of them to ask about your Thomas Sabo bracelets do you?

They have to see the site to decide if it's for them or not. Hence bounce can be very high, they decide in 10 seconds or less whether you can help them.

 

[SpencyCWS]

Delete the pages that have the most bounces. OR change the content.

My advice would be to not delete the pages, there is simply no point.

Improve the pages yes, delete no.

There are hundreds of things you can do before you delete pages, if you ever should have to in the first place.

From layout changes to content changes, work these first, but leave pages where they are.

 

[Rydalcommunications]

Do you have people coming to your site via images?

This could be a problem, if your images are SEO'd well, they can appear in the image section and people could be taking them off your site and not actually browsing.

Regards

 

[Esk247]

As others have said..PRICES!

It took me 5 clicks to find out what one necklace cost, most people won't click more than once.