A Wikipedia Page on your Co.

[kapoors82]

Hey Guys,

It's been ages since I've been here to say Hello , but today I really wanted to post this & get some feedback & reactions from all you members here.

I am sure it doesn't need explaining how a Wikipedia page on your Co. can help instil trust & confidence in people who've not dealt with you before. Besides giving you a concrete online presence it helps in Google ranking too.

Most of the businesses these days spend massively on digital marketing to rank high on Google. Although marketing tools like, pay per click, social media & search engine optimization have their own place when it comes to digital marketing however most of you would agree with the fact that it’s a never ending & most expensive cost of marketing that your business has to take care of on usually a month-on-month basis. I am not suggesting that the money you spend on things like SEO, SMO, PPC, etc. is otiose however the cost can certainly be curtailed to an extent by diversifying into other ways of E-marketing your business.

SMEs usually don't have a Wikipedia page & not all the big companies have it either because so far most of us have not given it a serious thought. We're only really used to reading Wikipedia on celebrities, aren't we. But I feel, just the way a website is imperative for any business these days, a Wikipedia page is equally important. A lot of times when a business or consumer is looking for a service that you're able to offer but then there're 20 other companies offering the exact same thing, you may or may not get that business. But among all those companies if it's only yours that has a Wikipedia page on it, I strongly feel the customer will be most comfortable working with you.

Just thought I'd share some info on this new found marketing tool with everyone here in this group & see what you guys feel.

It's something we've gotten into recently & are still evaluating the market. So we're very excited to hear different thoughts, opinions, get some feedback, etc.

Many thanks,
SumitKapoor

 

[fisicx]

A Wikipedia page won't help your ranking. And I'd rather not have a Wikipedia page showing after a search for my business name, I only want people to see my website.

 

[Ashley_Price]

SMEs usually don't have a Wikipedia page & not all the big companies have it either...

Because it's not allowed.

You obviously haven't seen this section on What Wikipedia is not:

"Advertising, marketing or public relations. Information about companies and products must be written in an objective and unbiased style, free of puffery. All article topics must be verifiable with independent, third-party sources, so articles about very small "garage" or local companies are typically unacceptable. [my underline] External links to commercial organizations are acceptable if they identify notable organizations which are the topic of the article."

 

[fisicx]

In other words Sumit, your post is about as much use as a chocolate teapot.

 

[kapoors82]

Thanks guys, always good to get some feedback, like I mentioned we're still trying to evaluate the market to see what people think about it.

However, I am hoping you don't mind if I try to keep my point here, Ashley - I know this is supposed to be objective, and if an SME wants to create a wiki on them to talk about their business in general, nothing can stop them from getting it done.

Fisicx - a Wikipedia page does help your website get a better ranking on Google. I am not sure whether you're aware or not but when you create a new website, the ranking is always "0" initially, but a wiki page has a ranking of "8" by default. I don't think it needs further explanation, but I can assure you we've done a thorough research on this.

 

[fisicx]

You don't seem to understand what TBPR is or that it has been discontunued for years. In any case, all Wikipedia links are no-follow so they aren't going to help your ranking. Even if your page managed to survive the cull.

 

[PipeTen-Carl]

This outlines the tests for notability required: https://en.wikipedia.org/wiki/Wikipedia:Notability_(organizations_and_companies)

 

[kapoors82]

Hi, I've been told by my experts that there're a way to do it, but honestly it was too technical for me to understand....obviously I am going to discuss these points again.

Thanks Again.

 

[kapoors82]

Yes, the notability part has been taken care of already.....

 

[Ashley_Price]

However, I am hoping you don't mind if I try to keep my point here, Ashley - I know this is supposed to be objective, and if an SME wants to create a wiki on them to talk about their business in general, nothing can stop them from getting it done.

Nothing can stop them from getting done, no, but it can be deleted soon after.

 

[fisicx]

Hi, I've been told by my experts that there're a way to do it, but honestly it was too technical for me to understand....obviously I am going to discuss these points again.

Of course there is a way to do it. Anyone can create a wiki page about anything. But all that will happen a few seconds after publication is the page will be get deleted. But even if there is a loophole that leaves you page intact, the benefits of that page will be zero.

 

[kapoors82]

Alright Ashley, once it's done it can't be deleted, but I'll definitely double check this, thanks!

 

[14Steve14]

I have occasionally looked on Wiki for stuff, but I always been told that the information that can be found on there was not always reliable, or could be said to be not reliable. So how would it benefit any business if anyone can write what they like and amend things. Cant see the point even if it was allowed.

 

[NickGrogan]

Alright Ashley, once it's done it can't be deleted, but I'll definitely double check this, thanks!

Have you ever used wikipedia, you don't seem to have any idea how it works.

You might like this page, https://en.wikipedia.org/wiki/Wikipedia:Articles_for_deletion/Log/2015_December_8

It's all the articles that were deleted yesterday.

 

[Breaking Good]

Reviews > wikipedia page.

A wikipedia page tells you what a company is and what it does, it doesn't mean the company is any good

 

[kapoors82]

I am glad we're getting to hear different point of views, but I am a little taken aback, cause my feeling before posting this was that majority would be excited to hear this, the way I was when it was told to me, I jumped at the very idea that I can have a Wikipedia page done. I am really happy to have posted this here, cause now I know I've so many points to discuss with my team of experts, keep them coming guys

BTW 14Steve14 - I honestly always trusted this source, I mean I don't think anybody could just put up anything on there.

 

[fisicx]

Alright Ashley, once it's done it can't be deleted, but I'll definitely double check this, thanks!

Who are these experts? If you are paying them for their expertise you are being ripped off. They are wrong in every possible way.

I am glad we're getting to hear different point of views...

There are no different points of view. Everyone is telling this won't work.

 

[kapoors82]

Well I haven't paid anybody a penny on this so far ;-), but I am seriously considering to get into this cause I am not the only person who feels it's a great product. Yes I agree all of you here have your own reasons to say it won't work, but I've had a lot of people wanting to get it done. A business man who's good at his craft is not necessarily good at everything else, I am sure you'd agree with me here. So like me there're many out there who're not too fussed about how we can do it, but they see how this can benefit them. However, until I am not convinced that this can definitely work, I won't get anyone to pay anything on this obviously.

Like I said I am glad people here are giving me various reasons why it won't work which is all good when I am discussing it with the people who're confident this could work.

 

[fisicx]

So who are all these experts? Not that it matters because they are still wrong. To prove it ask them to show you their Wikipedia page.

 

[kapoors82]

NickGrogan - so if we're meticulous in how we put together the info, we're able to do it the way it's supposed to be done, the article won't be deleted. They won't just delete the article because the Co. is perhaps not a huge name, or something, right?

 

[kapoors82]

These guys are digital marketing experts with over 5 years of experience into SEO, SMO, etc. & have recently done a few Wikipedia pages for some companies, I'll check with them tomorrow if we're able to disclose the names just yet or is there a clause or whatever that we can't. I don't think there should be a problem in giving out the names though, but I'll come back to you on this.....

 

[fisicx]

These guys are digital marketing experts with over 5 years of experience into SEO, SMO

So who are they? Tell us who they are and we can go find their Wikipedia page.

PS: Just because they have been doing SEO for 5 years doesn't mean they are any good. The very fact they told you a Wikipedia page would help your ranking pretty much proves they don't have a clue. Asia is littered with really bad SEO companies. I know because I get junk emails from them every day - and they all claim to be experts.

 

[Mark T Jones]

Sorry OP, I do try not to be involved in the destructive threads on here, but it seems that you really haven't done any homework, you don't even understand how wiki works

What are you actually offering?

 

[MASSEY]

If your main goal is for SEO benefit, don't bother, there is none.

I did it years ago. Mine got deleted eventually.

There probably is a way in which you can make your local small business look bigger to by pass the geek reviewing the page, but i fail to see how a wiki page would be more beneficial than say, review sites being listed under your business website with lots of positive reviews.

 

[ldjames]

Aside from the fact this won't work, it seems ethically deplorable that you want to make money at the expense of millions of people who rely on Wikipedia, a non-profit, for quality, unbiased information.

 

[kapoors82]

Hey guys,

I see a lot of people here sound rather negative about it, with some calling it "unethical" which is preposterous to say the least. There's this feeling of mistrust I experience every time some one offers something out of the box, however I don't intend to offend anyone here so i won't reply to any personal attacks.

So Fisicx - I've checked it thoroughly with my team & we know what we're doing here. I don't see the point in disclosing their names cause they're all just freelance experts & have been involved in offering unrivaled services to clients looking for digital marketing.

It's not just some lay man putting together info on someone & making a wiki out of it, obviously that would get deleted imminently. These guys are professionals who would do it the way it's supposed to be done & it takes 3 months time for the page to come up, if it doesn't the money that gets charged is refunded.

And just to make it clear for all those who're thinking it's not above board - it's only objective, neutral, non-biased. I never suggested we're going to glorify companies on Wikipedia.

There're businesses out there who see the point in having a Wikipedia page on them, but everyone is free to their opinion, I don't have a problem with that.

Let's say for argument sake, the process is very professional & we get you a Wikipedia page on your Co., give me 1 reason as to why you wouldn't want to have a Wikipedia page on you & then I'll try & counter it.

 

[fisicx]

Let's say for argument sake, the process is very professional & we get you a Wikipedia page on your Co., give me 1 reason as to why you wouldn't want to have a Wikipedia page on you & then I'll try & counter it.

Because it has no value. I want people to visit my site not a wikipedia page.

However if you want to follow this fools errand and get a wikipedia page written and then deleted then carry on.

And they are wrong about it taking 3 months for the page to come up. It takes a nanosecond. The page goes live the moment you hit the 'Save Page' button.

 

[kapoors82]

Yes i know it takes a second to put up a Wikipedia page, but that's exactly my point, we're not doing it like a lay man would do it. There's a lot of work involved - right from research, references, and a lot more, but that's like me giving out the business secrets to you .....

 

[Breaking Good]

The problem with this approach is that you are relying on the assumption that your business will benefit from having a Wikipedia page versus your competitors. In order to let your customers know you have a Wikipedia page, you will have to highlight this on your website (taking customers away from your website onto Wikipedia). What I am guessing will happen is that your competitors (or even your potential customers) will report it to Wikipedia and the page will get taken down.

So, I'm not convinced it has much benefit in winning customers in the first place and I also suspect, if you do get the page, that it will most likely be taken down. If not by Wikipedia themselves, then by someone reporting it to them.

Out of interest, how much are this company charging?

You would be better off getting reviews on your website in order to build trust for your visitors

 

[kapoors82]

In order to let your customers know you have a Wikipedia page, you will have to highlight this on your website (taking customers away from your website onto Wikipedia)

Alright that's a good point, however i don't think i'd ever want to tell anybody that i have a Wiki on my Co., in fact I'd want them to find out when they're searching for my co. online. A lot of times people prefer to get objective info on someone rather than believing in what's written about them on their websites & what could be more objective than a Wikipedia page.

Oh about the cost i am going to have to come back to you on this, as it's early days and we're still working on a few things.....

 

[kapoors82]

What I am guessing will happen is that your competitors (or even your potential customers) will report it to Wikipedia and the page will get taken down.

Actually you're right. I feel it should only be offered to big, prestigious companies who've been running their business successfully for long & have achieved a lot. I don't think if there's info given on them on Wiki anyone can report it & the page will be taken down...but yes a valid point to consider....thanks

 

[Breaking Good]

Alright that's a good point, however i don't think i'd ever want to tell anybody that i have a Wiki on my Co., in fact I'd want them to find out when they're searching for my co. online. A lot of times people prefer to get objective info on someone rather than believing in what's written about them on their websites & what could be more objective than a Wikipedia page.

Oh about the cost i am going to have to come back to you on this, as it's early days and we're still working on a few things.....

It's all about cost vs benefit. If you aren't going to display the fact you're on Wikipedia then you have to consider the stages that potential visitors go through:

1) How many of my potential customers actually Google my company name?
2) How many of these will see the Wikipedia page on search results
3) How many of them will realise this page is about your company
4) How many will click on the page
5) How many will see you favourably after reading the page vs your competitors
6) How many will then go back to your website and make an enquiry

At each stage above, you are losing people because not everyone will go through stage 1-6. How many people will go through stage 1-6, be impressed by the Wikipedia page and make a purchase? I am guessing the benefit is not worth the cost (both monetary and time)

There are obviously more factors than these 6. My personal opinion is that my company would not make more sales because of the page because so few people would go through the process above and the ones who did click on the page, probably won't care. As I said, Wikipedia only tells you who you are, it doesn't mean you're any good. Big companies can offer poor products and services too.

 

[NickGrogan]

I feel it should only be offered to big, prestigious companies

Who will already have a Wikipedia page, and you'll still be breaking the rules, meaning that your edits will be removed.

https://en.wikipedia.org/wiki/Wikipedia:Conflict_of_interest#Paid_contributions

This scam has been around for a while,

http://www.independent.co.uk/news/u...mall-businesses-and-celebrities-10481993.html

 

[fisicx]

And of course it won't prevent somebody adding negative content to your page - and if they can provide a citation you will be prevented form deleting it (as many celebs and politicians have discovered).

 

[J Arnold]

Actually you're right. I feel it should only be offered to big, prestigious companies who've been running their business successfully for long & have achieved a lot. I don't think if there's info given on them on Wiki anyone can report it & the page will be taken down...but yes a valid point to consider....thanks

If they have been running their business successfully for a long time why would they need a Wiki page?

 

[kapoors82]

Alright the way I look at it is, when someone enquires about your services & finds out you have a Wiki on you perhaps when they do a search on your Co. on Google, they’d be more inclined to work with you rather than someone else selling the same product.

Frankly, this is what I thought was going to happen, but now I have reservations about it……

I still feel big companies out there like Morrisons, Tesco, Asda, etc. should have a Wikipedia page on them, I mean these guys already have it but there're others like them who don't have it yet & i am sure they would not mind getting one done on them.

It’s not really easy to get a Wikipedia page done on your business, and if you do have one, you've gotta be something & people look at you with trust & respect.

 

[J Arnold]

Alright the way I look at it is, when someone enquires about your services & finds out you have a Wiki on you perhaps when they do a search on your Co. on Google, they’d be more inclined to work with you rather than someone else selling the same product.
.

Wouldn't make a difference if they had one or not. All their relevant info would be on their website.

I don't care if your whoever founded the company in 1882 did it in October, or in 1977 Mr Bump was CEO. It's meaningless to get someone to part with their money.

 

[AllUpHere]

OP, you seem to be here to convince us it's a good idea, even though it's not. I presume you are offering this as a service, rather than wondering if you should have it done yourself?

 

[BustersDogs]

Alright the way I look at it is, when someone enquires about your services & finds out you have a Wiki on you perhaps when they do a search on your Co. on Google, they’d be more inclined to work with you rather than someone else selling the same product.

Can't see that a wikipedia page would make a difference to my customers, as I could have written it myself. If they want to see something I've written they can look at my website. If they want to look at something they can be sure I haven't written, they can read my reviews and actually talk to my customers if they want to try messaging them directly through their review accounts.

The rules of wikipedia mean it all has to be copied from somewhere else, so people might as well just read the original sites.

 

[boring-friday]

I know someone who sells the same service, think its 150$ for a full pageor 20$ for just a link. Something like that anyway.
You're in the wrong place to discuss this or try and sell it (not saying that you are) but you'll do well if you can do it cheap enough and sell in the right places