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David1962
I'm more intrigued than writing it off.
They also have the "hugely successful Poundbakery, which has opened 60 stores in the north west in two years" so they're not complete novices.
To give further food for thought (pun intended), their last filed accounts show:
£1,037,000 cash balance
£5,596,000 current liabilities
£3,327,000 current assets
There's the answere then, no it's not profitable. Suggests there is a longer business plan which is probably similar to Tesco, get rid of the competition then inflate prices.
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