UK Mobile Gaming in 2025 – Casual Gamers Aged 35–50 on the Rise?

bhp.gmp

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May 7, 2025
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Mobile gaming market in the UK: Worth exploring in 2025? I’m noticing strong casual gamer engagement even in 35–50 age group — anyone else seeing this trend?
 
Worth exploring in 2025?
I'd say you're a little behind the curve so will be playing catch-up as you'd be late to the party.
Doesn't mean it's not possible, just that you're behind and it is a saturated market.
 
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