- Original Poster
- #1
Hi all
Bit of a strange one here
Came across an instance where one of our clients wishes to contact customers who have confirmed they wish to be contacted about things of interest too them, and want to use this to as a vehicle to confirm if they wish to opt in to other services they provide.(given the time that has elapsed since they last confirmed this and they are still a customer of the client).
I'm swaying towards saying that this is permissible, even if the customer has opted out, the client would have a duty of care to ensure data they hold is accurate and correct on a periodic basis. (a yearly check to confirm the information they hold is correct for example).
Moreover, the communication they'll be issuing clearly states the reason for thr contact, has a positive opt in option and links to their privacy notice on line.
Thoughts?
Bit of a strange one here
Came across an instance where one of our clients wishes to contact customers who have confirmed they wish to be contacted about things of interest too them, and want to use this to as a vehicle to confirm if they wish to opt in to other services they provide.(given the time that has elapsed since they last confirmed this and they are still a customer of the client).
I'm swaying towards saying that this is permissible, even if the customer has opted out, the client would have a duty of care to ensure data they hold is accurate and correct on a periodic basis. (a yearly check to confirm the information they hold is correct for example).
Moreover, the communication they'll be issuing clearly states the reason for thr contact, has a positive opt in option and links to their privacy notice on line.
Thoughts?
