Recent content by Fredrik

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    What is Quick and Easy Steps to Tracking Your Website Traffic?

    Hey @jackanderson, not sure if i get the question but will try to answer... Best way to track your website traffic (in my view) is 1) Define a tagging and tracking strategy (think UTM's etc) so you can always track all marketing activity without giving all your data to competitors 2) Use a...
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    Web hosting recommendations

    Depends on your technical knowledge and what you are after, personally i am moving all my stuff directly to AWS.
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    How can Google Analytics track 'Send Test Traffic' if Analytics code is not inserted on website?

    Hey @wood1e2, Just had a look at the website and on the homepage I can see GA code, (just search for "ga(" ) in the source code in Chrome and you can see the pageview tag... You probably have a wp plugin that sets it... ps would strongly recommend that you use tag manager instead of Google...
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    Competitor website analytics

    Hey Lynn10, As you seen there are several suggestions on possible tools, and although i agree that most of those are great tools however without knowing the context on why you want this information the suggestions you currently are getting is based on everyone own context (SEO , Web performance...
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    How to find someone to manage adwords?

    Hey Dahu et all, Certified and happy to help, happy to share cost structure and references if needed (Working with some other charities at the moment as well) Best Fred
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    Software to assist in freelancing/running ltd company

    I use free agency as my previous accountant had it, works great and no plans to change. small company with only 2 employees and a couple on off contractors / freelancers
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    Woocommerce - Facebook ad manager / google analytics reporting

    Hey Inva, If you are ok with 10% ill leave that up to you ;) Agree on the server side approach and owned analytics, take that and combine it with key other data sources and you can drive some efficient marketing . Check out Matamo as its quite a good open source tool or if you are more for the...
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    Woocommerce - Facebook ad manager / google analytics reporting

    True, but 10% seems high, a 1-2% discrpency would be ok but think this is to much in my view
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    Website Feedback

    Had a quick look on the functionality from a data p.o.v 1) Use Google Analytics 2) Only basic set up (Limited insight) 3) Not using audience targeting for adwords but do retargeting for FB 4) Haven't seen any custom events (Limited insight) 5) "Stay in touch" way bellow fold
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    Hey, Representing a small Oxfordshire based agency specialising in data driven marketing (data...

    Hey, Representing a small Oxfordshire based agency specialising in data driven marketing (data collection, data insight, data activation) and we have helped many companies with PAID marketing, our approach is to do this from a data driven view (to avoid biases of ppl) if you could pm me your...
    • Fredrik
    • Profile post
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    Woocommerce - Facebook ad manager / google analytics reporting

    Hey Matt, Could be multiple things that affects this, referrals, payment options, javascript settings etc, start by having a look for strange redirect at payments and cross site tracking, then different thank you pages etc. If you can't get it working happy to support as I helped 3 other...
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    Business Marketing

    Hey Helen, As many people have said already there is not really a general template but you have to got back to - Mission / Vision - Objectives - Strategies - Tactics Working with a good agency/partner or reading plenty is a good start.. (Personally) I think (and hope) you will see less...
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    Getting a simple website together

    Hey GTL,There are many professional agencies out there, also some of this forum here, depending on what your budget is you the quality will vary, (Personally I work monthly packages if you are interested (from 49+vat per month for a brochure type site) however if you are after a set price i am...
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    Sorting best keywords

    At the end of the day it depends why you do PPC, most likely its to drive conversions, if thats the case ROI seems like the logical choice... however as pointed out relevance is always going to be key so you need to look at it from a end to end p.o.v
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    Who can be Data Controller and Data Protection Officer in the small organisation?

    A key point many organisations seems to miss is " The DPO must be independent, an expert in data protection, adequately resourced, and report to the highest management level. "
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