Woocommerce - Facebook ad manager / google analytics reporting

[Mattk1983]

I run a woocommerce site and have the pixels installed, but the reporting I get is just not accurate

For example FB ad manager generally shows around 10% of my sales coming from there, but I know the figure to be much higher (probably as high as 80-90% as I do no other advertising)

Why is this?? Is there some sort of “sales window” setting I could increase?


Google analytics isn’t much better either. It showed 7 transactions yesterday even though I had 64 sales

 

[Fredrik]

Hey Matt,
Could be multiple things that affects this, referrals, payment options, javascript settings etc,
start by having a look for strange redirect at payments and cross site tracking, then different thank you pages etc.

If you can't get it working happy to support as I helped 3 other companies with this in the last 2 weeks.

Best
Fred

 

[Inva]

There is no analytics tool that is 100% correct. All of them are wrong.

 

[Fredrik]

True, but 10% seems high, a 1-2% discrpency would be ok but think this is to much in my view

 

[Inva]

10% is not high at all. Different analytics tools measure traffic differently. For example, Google or Facebook analytics have issues without JavaScript (not impossible to work though). The best analytics are based on the server logs of course, but then again those are a matter of interpretation from programs such as AWstats or various custom or off the shelf solutions.

Some time ago Google would give you good insight into what people typed to get in your page etc, but nowadays it doesn't seem to anymore, which makes it pretty much useless beyond demographic info. That's why personally i avoid it now and just look at AWstats.

Remember that when analyzing stats, the exact numbers are irrelevant. It does not matter whether you had 2000 or 2500 visitors so far this month. What matters is the trend and you can easily see that with any analytics program.

Beyond that, i would implement an in-house tracking system instead of relying on outside stuff with obscure working methods.

 

[Fredrik]

Hey Inva,
If you are ok with 10% ill leave that up to you

Agree on the server side approach and owned analytics, take that and combine it with key other data sources and you can drive some efficient marketing
.
Check out Matamo as its quite a good open source tool or if you are more for the data part Snowplow Analytics it my preference (often in combination with GA 360)

Anyway Matt, best of luck and feel free to ask ore specific questions if needed

 

[Paul Carmen]

As Fredrik alluded to, there is something clearly wrong with the tracking code/implementation on your site.

Forgetting the channel attribution, GA when implemented properly, should show pretty much the same number of transactions as actual sales. In fact in our experience it usually over estimates sales, as if you have any sort of fraud checking it will count sales your site/PSP flag as fraudulent.

I'd suggest from the huge discrepancy that your tags aren't firing most of the time, or you have more than one thank-you/goal page after the transaction takes place that is not being tracked at all.

You need to investigate and see which scenario it is; e.g. what page does the tracking code fire on, is there any other pages that it should also be on. If there isn't any other pages then you need to find out why the tags don't fire, where are they placed on the page, are your cookie/GDPR settings turning them off for some visitors etc...

 

[Taobao agent]

Maybe some of your sales are from direct. it not means that 80%~90% sales are from FB ads even though you didn't do other ads besides facebook.

you can't track the sales by GA, it is just the data for your refrence.