AI & Email Marketing

[HFE Signs]

Good morning people,

Please can I gather some info from those who use AI in their email marketing? This isn't something we've explored yet and I'm keen to learn how other people are doing this and any advantages v disadvantages.

Thanks in advance

 

[fisicx]

I don't use it but I'm now getting AI marketing slop. It's pretty awful and I'm adding more and more of these companies to my spam filter.

 

[DontAsk]

It's c**p and, as far as I am concerned, causes reputational harm.

Don't do it.

 

[Paul Kelly ICHYB]

The first question I have is why would you want to use it?

 

[HFE Signs]

Thanks for your replies folks, you've put my mind at ease.

 

[HFE Signs]

The first question I have is why would you want to use it?

I thought I was missing a trick, seems I'm not though.

 

[AlanJ1]

I thought I was missing a trick, seems I'm not though.

We use it in terms of brands for some campaigns.

So if you have bought X amount of X brand and not others from us, you will be served with more of those brands products than others.

 

[Ozzy]

The limit of my AI usage is to take something I've written, and then making it sound more professional without so many typos and spelling mistakes. The underlying message though I would always have written; I'd be worried the message would miss the mark or be disengenuious if entirely AI content.

 

[Paul Kelly ICHYB]

I am slowly using it more, to create images, some minor copy/content (which I always adjust) and, soon, some videos.

It will be a tool which I use more, but I would never let it take over a process.

 

[DontAsk]

So if you have bought X amount of X brand and not others from us, you will be served with more of those brands products than others.

Like a lot of "AI" that's not AI. It's not even that intelligent.

 

[seekmarketingp]

Great read! Thank you for sharing—this clearly highlights the importance of email marketing and helped our team overcome some key roadblocks in our tasks.

 

[martinjeffries]

It may be helpful to generate ideas for email copy but other than that, it probably is not the best idea to write all of your emails with AI. People can definitely see right through it anymore.

 

[ForthrightHQ]

Worth separating two different uses here. AI writing your email copy is what's getting companies binned — it reads like it was written for nobody in particular, and people can tell immediately. Where AI actually earns its keep is on the research side: identifying whether a prospect is a good fit before you contact them, understanding their business so the opening line references something real. The email itself should still sound like a human wrote it, because it should.