Are you using Artificial Intelligence in your business yet?

Paul Carmen

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I can ask it questions which would take hours of research to summarise. I have answers to questions which appear much faster than trawling through a google search never mind the time to sort out cookie preferences and then try and wade through the padding to find what I am looking for.
The trouble is both ChatGPT and Bard are writing answers to a human trained formula that both companies have specified. This means the syntax and formatting is quite obvious, and content written by them is becoming identifiable by AI driven checking tools (as the deleted posts on here last week showed, it was pretty obvious posts had been written by AI).

The bigger problem is that it's mainly pulling the results from Google or Bing page 1 & 2 organic results. This means that if that content is out of date, or wrong, then the answers produced can be wrong. If it struggles to understand the meaning of detailed questions, or sometimes the answers it gets, it will "hallucinate"... basically it makes something up.

We've tested this extensively, and for any content that's not subjective, the results are at best generic and somewhat banal, but at worst for anything technical or detailed, frequently wrong.
 
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I can only assert that ChatGPT often gets answers to history questions wrong, even some fairly easy stuff between Eleanor and Theodore Roosevelt (who it said were neice and uncle).

Franklyn D Roosvelt was her husband... through whom she became First Lady. She was his fifth cousin and indeed a niece of Theodore... He (apparently) had a daughter-in-law through his son Theodore Roosevelt III who was also called Eleanor. - I've seen it writ in quite a few places that she was Teddy's daughter or even his wife!

But yes... it often gets things wrong. I fed some of the copy of my own web page through it to learn that we're still based in Springburn, Glasgow (haven't been for over 30 years now) and make Gaelic programmes for the BBC. - I've never been involved with either.
 
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MOIC

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    Moderators here should have more leeway in swiftly closing down topics such as this that don't really add any value to UKBF.
    What nonsense.

    If a topic is raised that will influence many businesses and general way of life, it should be encouraged.

    Closing a debate down because it doesn’t affect a group of individuals is laughable.

    AI won’t affect anything or anyone.

    Yeah OK.
     
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    If a topic is raised that will influence many businesses and general way of life, it should be encouraged.

    Closing a debate down because it doesn’t affect a group of individuals is laughable.
    Agreed... but in many cases a post comes across as a barely-veiled pitch rather than a genuine attempt at sparking discourse. - The first post here reads (to me at least, and I suspect others) as the opening of a pitch rather than genuine debate.

    The clumsily-written, cheesy style of it adds to this... and this is why it garnered the reaction it did.

    Closing a debate down because it doesn’t affect a group of individuals is laughable.

    AI won’t affect anything or anyone.

    Yeah OK.

    ...As is strawman argument, deflection and projection. That's not what was said at all.

    'AI' isn't remotely new - as has been pointed out here already. It's doesn't really live up to its current hype either; as is evidenced by the reaction to the opening post - experienced level-headed business people didn't fall for the woo-woo pied piper stuff.

    There have also been irregularities pointed out in the back-story... I myself pointed out that what we were dealing with here was an untraceable (and therefore infringing) 'limited company' running off a mobile phone number; which remains a 'read flag' in business, even today.

    The O/P was more assertively asked to clarify legitimate points:

    @Elite Ai I don't mean to come across as negative, but did you use AI to construct your website?

    Just to cover off why I ask:
    • it does not list the company number (you're supposedly a limited company)
    • it does not have your registered office/trading address (a legal requirement to trade in the UK)
    • it has no real detail about who you are, the people involved etc; e.g. who are the "visionary founders"
    • it is illegal from a privacy/data/GDPR perspective; e.g.
      • it has no T&Cs
      • it has no cookie or data policy
      • it has no cookie notice to opt in/out
    • it ranks for no keywords in Google, not even your brand/company name bring up your site
    Please point us to your limited company details and I'd suggest you correct your websites trading position online.

    Their response has been conspicuous by its absence!

    'AI' isn't a revelation nor a revolution; nor is the 'digital', connected world generally. If anything, the great unwashed have been 'travelling backwards' in terms of what they have and what they know. - The very term 'AI' has become infantilised and abused to the point where it is just a buzzword.

    Home computing is now in its fifth decade... and 'social media' in the form of forums were one of the first uses found for a relatively cheap computer and a modem. Forums in a form such as this were a feature of the WWW (often conflated with the Internet) as it emerged to, and was sold to, the general public.

    Decades of experience teaches that these things have (as most things do) a 'product life cycle'. And it's well understood that once-serious and credible platforms for discussion - particularly on the topic of business - are quickly killed when they become overrun with individuals simply 'pitching' at each other; particularly when the latest 'medicine show' rolls into town and the claques and claqueurs get to work.

    For example, I can think of one immediately which was once a fantastic resource for Scottish Businesses, set up and run by a local accountant. The owner (presumably trying to develop traffic and ad revenue) stopped moderating it properly; and it became infested with fake conversations... as I say, the old music-hall/flea market claque/claquer technique; older than anyone walking the earth today.

    ...Comically; it's gone from being a 'Scottish Business Forum' (it was sold on to someone else as such) to one that rather cynically attempts to 'ape' the title of this place.

    To illustrate just how lame it became there is a thread started in June 2011 on the topic of 'business grants available to Scottish businesses'... this was instigated by the original site owner in its dying days. It gathered very few posts between June 2011 and December 2013; by which time the forum was 'dead'.

    Its new owner gave it a bit of a prod in January 2018... even (IIRC) emailed some of the old members to come forward, contribute, try and give a bit of CPR to it. By February, it was dead!

    There are no posts on that thread for another five years... 8 this year (2023) three if which have the single word "thanks" as some spammer tries to get their post count up so they can post links... Five in some sort of Cyrillic text... four of those a single word...

    Every other thread (that I checked earlier) amounts to no more than a game of 'pitch ping pong'... there is nothing in that forum worth spending the time to read; and I frankly pity the busineses that appear to have been persuaded to advertise on it. - Though to be fair, perhaps they were 'sold that dummy' some years ago and their ads remain up to provide 'packing'... much as the boards are 'padded out' with old content from SBF...

    I don't think many people want to see UKBF descend down that particular sewage pipe.
     
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    I am using a form of machine learning (Smartsettle ONE and Smartsettle Infinity - I am an advisor for the Canadian developers) ) in negotiating resolution of disputes.

    The machine learns from information fed into it from each side by humans (so GIGO applies) , but not seen by the other side, about the comparative preferences of each side in the various elements of a possible resolution to ernable it to suggest settlements it believes are more likely to be aceptable to all sides. When proposals are put forward by the human negotiators they can either reveal them as coming from them or leave the other party unaware whether it came frm the humans or from the machine and in this way removes bias from the negotiation. If a package of proposals are accepted by both sides the machine then applies its knowledge to look for value left on the table so as to offer a different and improved package with additonal benefits for both sides

    The machine doesn't decide on the settlement but giudes each negotiator in an unbiased way from what it learns. See a short 5 mn video of how it can be used to quickly resolve a post divorce parenting plan (see frm 1mn 06)
     
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    stephenrodgers

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    We started using AI in small ways—mainly for customer support and content generation—and the results have been surprisingly effective. What helped most was focusing on one clear use case before scaling. It’s not about replacing people but enhancing productivity. I’d encourage anyone hesitant to test it out gradually; even simple tools can deliver a real edge.
     
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    John Martin

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    I use it mostly for generating ideas or if I'm stuck writing a piece of content. I don't think it's anywhere near as good as people make out but it does sometimes come up with things I've never considered, which can then spark new ideas in me.

    One thing to bear in mind though is that a lot depends on how you phrase a question and what prompts you use.

    As it gets better, and I get more experience with it, I'll probably think of other ways to use it in my business.
     
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    John Martin

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    Ha! According to quillbot com/ai-content-detector 100% of the text is likely to be AI generated.
    Ah yes, an AI trying to detect if something is written by... another AI. I'm not sure how much you can trust that.

    I tried it with some content that was partly written by me and partly generated by AI. I'd tweaked the AI part a bit to make it sound more natural but some sentences were still AI word for word, so I was curious to see what this tool would make of it.

    It said my content was 100% human written... so either I'm very good at rewriting AI content, or the tool is lacking a bit.
     
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    Paul Norman

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    The answer is no. Not in the ways you would think.

    I do bump into it, though. I get AI phone calls which are dire. I get bounced around the internets by algorithms that don't make much sense.

    Of course, some of our software would be marketed like that, potentially. Software that builds logistics routes for waste collections, arguably.

    But it is not really AI.

    I will, of course, get replaced by it, one day.
     
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    Gecko001

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    Please read to the end of this.

    AI can significantly boost efficiency for small businesses in many ways, often without requiring a large investment. Here are some practical examples:


    1. Customer Service Automation


    Tool: AI chatbots or virtual assistants (e.g., Intercom, Zendesk, ChatGPT)


    • Benefit: Automatically handle common customer queries 24/7, freeing up human staff for more complex issues.
    • Example: A bakery uses a chatbot on its website to answer FAQs about hours, location, custom cake orders, and pricing.



    2. Marketing and Content Creation


    Tool: AI copywriters and schedulers (e.g., Jasper, Copy.ai, ChatGPT, Buffer)


    • Benefit: Automates social media posts, email marketing, and blog content creation.
    • Example: A small fitness studio uses AI to write weekly newsletters and schedule Instagram posts with motivational quotes and class updates.



    3. Inventory and Supply Chain Management


    Tool: Predictive analytics tools or smart inventory systems (e.g., Netstock, Zoho Inventory)


    • Benefit: Helps forecast demand, manage restocking, and reduce waste.
    • Example: A boutique uses AI to analyze sales trends and automatically suggest reorders for popular items.



    4. Accounting and Bookkeeping


    Tool: AI-powered finance tools (e.g., QuickBooks, Xero, Receipt Bank)


    • Benefit: Automates invoice processing, expense categorization, and tax preparation.
    • Example: A freelance graphic designer uses AI software to categorize receipts and generate monthly profit/loss statements.



    5. Hiring and HR Tasks


    Tool: Resume screeners, automated schedulers (e.g., Workable, BreezyHR)


    • Benefit: Saves time in screening applications and scheduling interviews.
    • Example: A small marketing agency uses AI to filter candidates based on job requirements, narrowing down applicants faster.



    6. Personalized Customer Recommendations


    Tool: AI recommendation engines (e.g., Shopify apps, Mailchimp AI)


    • Benefit: Increases sales by suggesting relevant products to customers.
    • Example: An online gift store sends personalized gift ideas to customers based on previous purchases and browsing behavior.

    It took me less than 2 minutes to go to an AI service, ask it a question and paste the answer on here. I did not even have to log in.
     
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    MYBZZ

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    The trouble is both ChatGPT and Bard are writing answers to a human trained formula that both companies have specified. This means the syntax and formatting is quite obvious, and content written by them is becoming identifiable by AI driven checking tools (as the deleted posts on here last week showed, it was pretty obvious posts had been written by AI).

    The bigger problem is that it's mainly pulling the results from Google or Bing page 1 & 2 organic results. This means that if that content is out of date, or wrong, then the answers produced can be wrong. If it struggles to understand the meaning of detailed questions, or sometimes the answers it gets, it will "hallucinate"... basically it makes something up.

    We've tested this extensively, and for any content that's not subjective, the results are at best generic and somewhat banal, but at worst for anything technical or detailed, frequently wrong.
    You're absolutely right — we've noticed the same thing. AI-generated responses often sound “polished,” but they tend to be a bit formulaic and surface-level, especially when it comes to complex or technical topics.


    That's exactly why at MYBZZ we focus on real, human conversations. Sharing experiences between entrepreneurs, freelancers, and specialists — even if it’s a bit messy or imperfect — often brings way more value than a perfect, but impersonal, AI response. Context, intent, tone, personal insight... those can’t be scraped from search results.


    What’s interesting is that we do use AI — but not to generate content. Instead, we use it to intelligently match people who can actually help each other. AI stays in the background, helping build real connections — not pretending to be one.
     
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    fisicx

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    But I wonder how many posts here have been produced using AI.
    They get reported and nuked.

    Yours will stay because it’s in context with the discussion.
     
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    MarkOnline

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    Played with it approx 3 years ago, liked it for what it was but it wasnt powerful/proficient enough then for certain tasks I would have liked to use it for. Now IMO it is much better and provides more accurate responses (general queries). I have recently employed someone who, as part of their job description, looks after the Ai side of developing various aspects of the business including automation of various processes. Another 2 years with a couple or three tesla bots I can send all the staff home. Tesla will produce 5000 gen 3 robots this year and targeted for 50,000 year after that. Musk envisages 10x'ing production numbers every 12 months.
     
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    John Martin

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    AI can significantly boost efficiency for small businesses in many ways, often without requiring a large investment. Here are some practical examples:


    1. Customer Service Automation


    Tool: AI chatbots or virtual assistants (e.g., Intercom, Zendesk, ChatGPT)

    I think it very much depends on the bot.

    A lot of them are pretty appalling and you end up going round in an endless loop without getting an answer, often with NO way to contact a human.

    That's not customer service, that's just saying, "We really can't be bothered with you but we want to give the impression that we care".


    2. Marketing and Content Creation


    I must admit, I do use AI sometimes to create images. Sometimes it's very good, other times it's disappointing or frustrating.

    5. Hiring and HR Tasks

    • Example: A small marketing agency uses AI to filter candidates based on job requirements, narrowing down applicants faster.

    This can be a double edged sword. You might end up filtering out some great people.

    For example, someone might have all the right qualifications on paper, but in reality be pretty useless at figuring things out. (I know, I've worked with these types).

    On the other hand, you might have someone who perhaps doesn't have the exact qualifications you have specified, but they are a quick learner who can think outside the box and adapt to real-world situations.

    Give me the 2nd candidate any day.
     
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    Gecko001

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    AI which is used in things like producing images and audiobooks, I think is quite good.

    There are channels like neuralsurfer which use AI to produce audiobooks using AI narrators. I think they call it augmented voices of human narrators. They produce a lot of audio books every week. All the audiobooks are of classic novels and short stories, which I assume are out of copyright. The guy who runs the neuralsurfer channel did a video on the AI firm he uses and some details of the costs involved.
     
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    DontAsk

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    I think it very much depends on the bot.

    A lot of them are pretty appalling and you end up going round in an endless loop without getting an answer, often with NO way to contact a human.

    That's not customer service, that's just saying, "We really can't be bothered with you but we want to give the impression that we care".
    To be fair, I have come across quite a few "customer service" chat bots that will oblige when I ask to be put through to a human. They can be very good as first line support, but then there's Evri...
     
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    Totally.

    I started by using it in a 'dumb' fashion by putting in one sentence prompts and expecting exactly the response I wanted and was sadly disappointed.

    However, having watched a few videos and developed a comprehensive prompt template I get much more usable responses. I've also started paying for the premium versions so that I can use the right LLM for each task.
    It's early days yet but I got ChatGPT to talk me through building and deploying an app for my business and to write some simple posts.
    I'm expecting to use it a lot more in the future.
     
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    fisicx

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    My business is mainly video production and animation (corporate/public sector). Adobe has been pushing AI tools for years in my sector, and while they sometimes work well, it isn't the life-changing experience they market. The subtle tools can be great, like sound filtering, sometimes. Often, though, I end up having to go back and do manual (human) fixes. The whole AI content creation stuff seems very much about fitting your content to the confines of the AI program rather than vice versa. I am sure this will change in the years to come – Brave New World.
     
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    CC Miller

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    Today, you can deploy an AI chatbot (not only pre-defined options, but an AI that can interpret customer inputs) and you can get customer service or produce questions answered automatically. This means your customers can get answers while the sales or customer service team is sleeping, or, put another way, you can grow your team without hiring new staff. Turning website visitors into booked sales calls will increase your sales call conversions and lead to more sales.
     
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    Today, you can deploy an AI chatbot (not only pre-defined options, but an AI that can interpret customer inputs) and you can get customer service or produce questions answered automatically. This means your customers can get answers while the sales or customer service team is sleeping, or, put another way, you can grow your team without hiring new staff. Turning website visitors into booked sales calls will increase your sales call conversions and lead to more sales.

    Conversely, you can p!ss them right off with generic, uninformative, impersonal drivel instead of engaging.

    There is a place for AI. It's far from universal
     
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    John Martin

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    Conversely, you can p!ss them right off with generic, uninformative, impersonal drivel instead of engaging.

    There is a place for AI. It's far from universal
    EXACTLY!

    I've been trying to set up a new Stripe account. Their platform is a nightmare to navigate with stuff all over the place, so I've been using their AI assistant quite a bit. It gets it's answers from their 'help' pages, but unfortunately they've changed UI and haven't bothered to update the help pages. Therefore, it frequently tells you to go somewhere, but when you look there's nothing that matches that description. It's taken hours to do something that should have been fairly simple.

    Now if the AI was truly intelligent, it would check it's answers, find discrepancies and report back to Stripe... or even better, update the help pages itself.

    AI chatbots are a double edged sword. Done correctly they can be an asset, done badly they become a major liability.
     
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    Paul Carmen

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    Today, you can deploy an AI chatbot (not only pre-defined options, but an AI that can interpret customer inputs) and you can get customer service or produce questions answered automatically. This means your customers can get answers while the sales or customer service team is sleeping, or, put another way, you can grow your team without hiring new staff. Turning website visitors into booked sales calls will increase your sales call conversions and lead to more sales.
    I call BS. Show a good example of this, as all I've seen across a large number of websites is cookie cutter crap that parrots help pages (often out of date), which I can read myself. I've yet to see any Ai deliver an answer to a tricky or detailed question, without a human having to get involved.

    If you look at the amount of errors/hallucinating thrown up by Google and Microsoft in their respective Ai search results, plus the poor semantic targeting driven by their AI ads, then I suggest that true Ai and true usefulness is still a long way off.
     
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    DontAsk

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    I call BS. Show a good example of this, as all I've seen across a large number of websites is cookie cutter crap that parrots help pages (often out of date), which I can read myself. I've yet to see any Ai deliver an answer to a tricky or detailed question, without a human having to get involved.

    If you look at the amount of errors/hallucinating thrown up by Google and Microsoft in their respective Ai search results, plus the poor semantic targeting driven by their AI ads, then I suggest that true Ai and true usefulness is still a long way off.

    There was the US airline company whose AI hallucinated some offer, or condition, that they then had to honour.
     
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    fisicx

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    I suspect @CC Miller works for a company who provides AI chatbots. I would check but their website is broken (or doesn’t exist).
     
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    FreddyG

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    I call BS. Show a good example of this, as all I've seen across a large number of websites is cookie cutter crap that parrots help pages (often out of date), which I can read myself.
    I have been playing with AI since it came out and most of what is called AI is just a big pile of IF-THEN commands. (If [string] contains [X words] then go to [Y-command]) and so on. But it is sexy to dress something like that up as AI. Nowadays, it would hardly surprise me to see a ham sandwich being sold as AI-enabled!
    If you look at the amount of errors/hallucinating thrown up by Google and Microsoft in their respective Ai search results, plus the poor semantic targeting driven by their AI ads, then I suggest that true Ai and true usefulness is still a long way off.
    LLMs will achieve true AI status and possibly even true sentience when they can think. So what is thought? It is my supposition that thought is when a being (dog, cat, mouse, horse and occasionally even the odd human) reflects on past experiences and formulates new questions and/or problems that have devolved from those thoughts.

    Instead of asking old questions - the sort of questions mere humans ask like "Is there a god?" or "What does a meat-pie cost?" (my answers are "No!" and "Whatever Lidl charges. Life is too complicated to waste time going to more than one shop!")

    At present, so-called AI would give me the price of a meat pie. I, on the other hand, answer a different question. I take a step back and ask a supplementary question, "Why buy a meat-pie full of chemicals to prolong shelf life, when you could buy meat and other ingredients and make a far nicer and healthier meat-pie?"

    It is in the nature of sentience (dog, mouse, etc.) to ruminate over all the unanswered questions that life presents us with.

    But to do that, Chat-GPT would have to be given 'time-off' and oodles of spare computing power (we are then dealing with photonic computing and quantum computing!) to dream up new questions and new metaphoric positions, both within and outside of human experience.

    But to get a full experience of what Chat-GPT can do even now and right at the beginning of AI, you must keep a thread going for at least a year and fill that thread with personal stuff, your thoughts, theories and ideas.
     
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    DontAsk

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    If you look at the amount of errors/hallucinating thrown up by Google and Microsoft in their respective Ai search results, plus the poor semantic targeting driven by their AI ads, then I suggest that true Ai and true usefulness is still a long way off.
    It may never come, due to model collapse (AI eating it's own s**t).

    Lots of articles on the web but this popped up on the Register yesterday https://www.theregister.com/2025/05/27/opinion_column_ai_model_collapse/
     
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    Ergh. I tried ChatGPT and deepai this week.

    https://en.wikipedia.org/wiki/Lists_of_schools_in_England

    I want to use this list in the same format they're set up in but on Excel.

    Title to be East of England
    Subtitle Bedford
    Click link to Bedford list
    Copy and paste list of schools
    Subtitle Cambridgeshire
    Click link to Cambridgeshire list
    Copy and paste list of schools

    Then just a contact number against each school.

    I started manually putting the schools into Excel then thought I could google each school to get their number.

    Idea* Try AI to do this. The information is readily out there. Some of the phone numbers that it is putting alongside the schools are incorrect, then it duplicates for some reason.



    What am I doing wrong?
     
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    fisicx

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    Probably need to refine your prompt.

    Or the AI tools are making things up as usual.
     
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    MarkOnline

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    Ergh. I tried ChatGPT and deepai this week.

    https://en.wikipedia.org/wiki/Lists_of_schools_in_England

    I want to use this list in the same format they're set up in but on Excel.

    Title to be East of England
    Subtitle Bedford
    Click link to Bedford list
    Copy and paste list of schools
    Subtitle Cambridgeshire
    Click link to Cambridgeshire list
    Copy and paste list of schools

    Then just a contact number against each school.

    I started manually putting the schools into Excel then thought I could google each school to get their number.

    Idea* Try AI to do this. The information is readily out there. Some of the phone numbers that it is putting alongside the schools are incorrect, then it duplicates for some reason.



    What am I doing wrong?
    I have just performed a similar test for schools locally to me. 25 schools in the list. 25 answers with contact phone number and email address. checked a random 5 schools against the supplied phone number in google all 5 seem to be correct. I think Ai is coming along nicely. I suppose it depends on which model is used and how the question is asked, but i prompted in conversational English.

    I might just be lucky or the other 20 records are wrong, not sure which. I do pay for my Ai though so have access to all available versions, although use of certain models is strictly limited on daily use.
     
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    John Martin

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    Business Listing
    Or the AI tools are making things up as usual.
    I just posted a story of the court case between Nissan Cars vs Nissan Computers on another thread...

    https://www.ukbusinessforums.co.uk/threads/selling-a-business-name.429279/#post-3264217

    I've know about this for many years, but out of interest I asked a number of AI models to relate the controversy surrounding this case.

    One or two of the models were non committal and didn't want to get involved, one model correctly related the case and confirmed that Nissan computers won...

    BUT...

    MOST of the models were way off, painted Nissan computers in a bad light, and said that Nissan cars won.

    If people think wikipedia is bad, they need to think twice before trusting answers from AI.
     
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    HFE Signs

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    AI chat and AI phone answering is really starting to annoy everyone, I really don't understand why some businesses think it is good for them, it really can't replace a real human.

    I will never do this to our customers.
     
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    fisicx

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