Multimedia Platform that inspires its audience to better the future

Blastfromthepast

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Startup Co-Founder Needed

Smeaky.com is striving to grow into a multimedia platform that inspires its audience to better the future. The three pillars that support this mission are:

  • Showing how to live and work in an environmentally friendly way
  • To practice respectful parenting and
  • To care for one’s mental and physical health by going deeper spiritually
For working people who want a better future for our children, our multi-media platform provides articles, short stories and videos, books and courses which inspire clear actions, that will enable our world to flourish for us and the future generations.

Unlike the existing media platforms, which focus on promoting conflict, worry and fear, we focus on positive steps we can and should take, along with personal stories from everyday people who are already taking such steps.

I’m looking for a Co-founder to compliment my creative skills with their business acumen, someone to act as a sounding board and brainstorm new products and programs together and to be each other’s voice of reason so we can put our biggest efforts in the elements of the business of the highest priority.

If you know anyone who shares these values and who is ready to give their entrepreneurial ambitions a chance, please contact me
 

antropy

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    Unlike the existing media platforms, which focus on promoting conflict, worry and fear, we focus on positive steps we can and should take, along with personal stories from everyday people who are already taking such steps.
    Do you mean a media platform like a news/blog site? Or do you mean a social media platform?

    Paul.
     
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    Blastfromthepast

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    Hi Paul, feel free to check it out, I have some content already.

    It's news, blog, stories, interviews, short documentaries. There will be more fictional content as well (a bit like waterbear.com but on those 3 topics). For example I'm working on a picture book series and it can become an animation series in the future as well.
    There will be a community, I'm not sure if simply a forum like here or paid subscription that opens up events, courses etc, but the public content will be curated, not user generated.

    Cheers
    Cathy
     
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    fisicx

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    Not really sure what you are offering that isn't already available on many other platforms.

    I'm assuming you want someone to work for free. Is there a monetization plan?
     
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    Blastfromthepast

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    Not really sure what you are offering that isn't already available on many other platforms.

    I'm assuming you want someone to work for free. Is there a monetization plan?
    Yes, there is. I'm looking for a co-founder, so how we pay ourselves at what point of time would be up to discussion. If you know someone who is passionate about the values mentioned in my original post, feel free to connect them to me. cheers
     
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    antropy

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    Hi Paul, feel free to check it out, I have some content already.
    The site looks nicely designed and well made, the content looks good.

    I'm not sure you need someone else to help you?

    Sounds to me like the business plan would be just to produce as much great content as possible, get traffic as high as possible, and make money from affiliates or selling your own courses / books.

    Paul.
     
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    antropy

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    If you know someone who is passionate about the values mentioned in my original post, feel free to connect them to me. cheers
    The site seems to be all about positivity so I'm not sure @fisicx is your man ?

    Paul.
     
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    fisicx

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    I know someone but they don’t share your passion. They will want to see your business plan to see if viable.

    I’ve shown them your site and they aren’t impressed. It could be one of thousands of similar sites. Their major concern is marketing as this could be very expensive.
     
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    Blastfromthepast

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    I know someone but they don’t share your passion. They will want to see your business plan to see if viable.

    I’ve shown them your site and they aren’t impressed. It could be one of thousands of similar sites. Their major concern is marketing as this could be very expensive.
    If they don't share my passion, then they are not the right person. Thank you though!
     
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    Blastfromthepast

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    The site looks nicely designed and well made, the content looks good.

    I'm not sure you need someone else to help you?

    Sounds to me like the business plan would be just to produce as much great content as possible, get traffic as high as possible, and make money from affiliates or selling your own courses / books.

    Paul.
    Thank you Paul, that's very kind. That's what I'm trying to do of course.

    But I work happier with other people who share my values, so I decided to look for one such person. Hopefully I will find them.
     
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    antropy

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    Thank you Paul, that's very kind. That's what I'm trying to do of course.

    But I work happier with other people who share my values, so I decided to look for one such person. Hopefully I will find them.
    I'll share it with a girl I know called Anna who might be interested.

    Paul.
     
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    Blastfromthepast

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    Are you looking for a dreamer or a professional investor?

    This platform won't help with the former but might with the latter if you talk about the business rather than the product
    If you don't share my values and if you don't know anyone who does, feel free to ignore this post and let the people who do respond.

    If anyone is interested in investing in Smeaky.com they would have to share its core values as well.

    Thanks for your interest!
     
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    Apart from host content, what does the site do?

    How will you monetise it?
     
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    fisicx

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    If you don't share my values....
    Even with my previous negative comments I do share your values - they aren't anything that unusual. The bit I'm struggling with is seeing how this can be a business. It's no different to thousands of other magazine sites many of which promote similar values.
     
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    Blastfromthepast

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    Even with my previous negative comments I do share your values - they aren't anything that unusual. The bit I'm struggling with is seeing how this can be a business. It's no different to thousands of other magazine sites many of which promote similar values.
    Hello,

    Firstly, to address your question: I truly believe it is our generation's responsibility to do everything possible to improve the future for our children. Unfortunately, I have not found one media organisation in the UK that has that as a central mission and even if there was one, we could use one thousand of those around the world in order to support the remaining 8bn people to join this mission.

    Secondly, I am looking for a co-founder and not a time-waster. Additionally, giving mixed messaging is not one trait I'm looking for in a co-founder.

    This probably sounds quite harsh but your previous responses and even this one prove that you are NOT interested in devoting the time or passion to partner on a mission-driven business.

    If you'd like me to reconsider, please send your CV or LinkedIn profile at [email protected] and I will review your profile. If your profile matches, we will have a call to review the monetisation plan of the business. It is quite well padded and it will be of course due for a prioritisation review with my chosen co-founder.

    Cheers
    Cathy
     
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    How can I know if I am interested if I do not know more than the website?
     
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    It has content! That's all I see!

    Nothing about making money!
     
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    Blastfromthepast

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    It has content! That's all I see!

    Nothing about making money!
    Hello Paul,

    the current monetisation plan will be reviewed individually with the co-founder candidates.

    Once I've chosen my co-founder, we'll go through the prioritisation exercise.

    Since my co-founder needs to be business savvy, I expect they will already be knowledgeable on how media platforms generally sustain themselves. So since you are asking this question, you are not the right candidate. Another important quality I'll be looking for is excellent communication skills, since it's a must have for a media company.

    Cheers,
    Cathy
     
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    o since you are asking this question, you are not the right candidate.
    Pity me!

    When you come on to a forum, like this one, you will get a lot of questions and answers, normally some you will not like. If you ask people to contact you about becoming a 'co-founder' (of something that has already been 'found'!) you need to expect questions here, so people can evaluate if it is worth their time and effort.
     
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    fisicx

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    That’s not how these things work. You first present your business plan and then investors and co-founders decide if it’s something they are interested in.

    I’ve shown this thread to three people now all of who have similar values and none of them can see how this is a business.

    It is really a co-founder you need or just a marketeer?
     
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    Blastfromthepast

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    That’s not how these things work. You first present your business plan and then investors and co-founders decide if it’s something they are interested in.

    I’ve shown this thread to three people now all of who have similar values and none of them can see how this is a business.

    It is really a co-founder you need or just a marketeer?
    Hello,

    If any of those 3 people are interested in running a mission-lead business with someone, they can send me their CV/LinkedIn and if I see evidence of business acumen and passion for one or more of the main topics in my op, I'd gladly schedule a call to discuss how a partnership can work and smeaky.com's specific saleable products in the pipeline.

    Since it is definitely a co-founder I'm looking for, I expect the product pipeline to change based on that person's experience and interests as well.

    Just to be clear, I'm not currently looking for an investor, who will not be a co-founder. Maybe in a couple of years when the business will need investment in order to scale, but at this stage, I need a person who is genuinely keen to help the future and has real life business experience, ideally in media.

    Cheers
    Cathy
     
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    fisicx

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    If any of those 3 people are interested in running a mission-lead business with someone, they can send me their CV/LinkedIn and if I see evidence of business acumen and passion for one or more of the main topics in my op, I'd gladly schedule a call to discuss how a partnership can work and smeaky.com's specific saleable products in the pipeline.
    Asked all three and they said it needs to work the other way round. You send them the business plan and they will decide if they want to work with you. One of the three doesn't believe this is a viable business. Another wants to know what you bring to the table. There are a million creative people, they could replicate your website in an instant (her words not mine).
     
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    Given your claimed background Cathy, you should understand how to 'pitch'. I wouldn't have responded at all to this thread but for the extraordinary and ill-placed hubris displayed by you. - You've come to a business forum; not a discussion board for new Mothers, not a hobby board nor indeed a religious platform. It's understood that your site will be at the 'prototype' stage - but what is there is completely unremarkable and in places exhibits ill-informed naivety.

    There is no evidence of any burgeoning 'multimedia platform... no definition of target audience or USP. No indication of how ROI is to be generated. - Just this 'dreamy' notion of something based on what you call 'values' and a few buzzwords... 'mission driven', 'entrepreneurial ambitions' ...something about a 'product pipeline'.

    In business/entrepreneurial terms; that's all just waffle.

    Since my co-founder needs to be business savvy, I expect they will already be knowledgeable on how media platforms generally sustain themselves. So since you are asking this question, you are not the right candidate. Another important quality I'll be looking for is excellent communication skills, since it's a must have for a media company.

    Not being a part of any sort of 'claque' here - but speaking objectively; 5-minutes 'deskwork' will tell you who Paul Kelly is and provide a checkable picture of his business background. - Trying to denigrate him on that basis is risible. You were asked entirely relevant (and fairly simple) questions by a highly experienced businessman because you fail to provide that basic information elsewhere...

    For the avoidance of doubt "the original post description" does not, as you suggest provide the necessary information; this is why you were pressed to fill in the blanks - which you seem wholly disinterested in doing. Your response is, in fact, really quite evasive; which no (credible) potential investor will either fail to recognise or tolerate.

    Your response to Mark (again, an entirely checkable individual with a track record in business) does you no credit either... Roughly 'translated' it comes across as 'if you're not the sort of (mug?) punter I'm looking for so jog on'; the fact you framed this with fausse politesse doesn't change that; and only serves to ring further alarm bells.

    He asked an awkward but not unreasonable question...

    If you don't share my values and if you don't know anyone who does, feel free to ignore this post and let the people who do respond.

    If anyone is interested in investing in Smeaky.com they would have to share its core values as well.

    That, madam, is blatant gaslighting rhetoric... deflection and projection ...and as such, insulting to the intelligence.

    To fisicx you said:

    If you'd like me to reconsider, please send your CV or LinkedIn profile at [email protected] and I will review your profile. If your profile matches, we will have a call to review the monetisation plan of the business. It is quite well padded and it will be of course due for a prioritisation review with my chosen co-founder.

    Can you really be so lacking in self-awareness? Perhaps from your high horse you should have taken the time to 'review the profile' of the experienced business people you have so casually dismissed while enthusiastically 'batting away' entirely reasonable scrutiny. - Substance, not 'padding' is what credible business people require.

    - You asked for input from people with "business acumen"; well you got it!

    Personally, I get the impression from your responses that the last thing you want is someone with anyone with any real business experience. You're looking for an investor/founder. - Do you expect them to be any less diligent than a commercial lender? - Perhaps you do!

    I have not found one media organisation in the UK that has that as a central mission and even if there was one, we could use one thousand of those around the world in order to support the remaining 8bn people to join this mission.

    Aye... and there's the rub. Giving the benefit of the doubt ; this isn't a business but a 'mission'; apparently one quite personal to you.

    "Excellent communication skills" are indeed an essential quality for anyone heading up a media company. Please do reflect on why you have failed and/or refused to communicate fundamentals of the business concept you are attempting to find support for. Indeed, reflect on the fact that what you do communicate is that you're looking for someone who won't ask - perhaps won't be astute enough to - the awkward questions.

    As for my knowledge of media platforms? - 44 years in the (TV) production industry, including over 36 years running a production company. - And a dozen years lecturing (concurrently) in TV and Multimedia production at a legitimate UK academic institution which provides properly accredited (i.e by a national examining body) qualifications. - I've been making material specifically for multimedia platforms since the mid-90s. ...So I don't think I'm being too conceited in saying I've a decent understanding of the industry.

    I’ve shown this thread to three people now all of who have similar values and none of them can see how this is a business.

    Quite so... The proverbial barge-pole can remain safely stowed methinks... and I'll resist the temptation to publicly speculate as to what it might actually be.
     
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    Blastfromthepast

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    Hello, as angry as your post is, it is not making a clear point.

    I will try to be short but respond to what maybe you meant to raise as questions, although they sound as some sort of accusations:

    1. I don’t know of a way to see a person’s name or LinkedIn profile from their forum name. So it is absolutely true I don’t know who sits behind those pseudonyms. This is why I asked for this information of the people who showed some interest.

    2. As I am actually already busy working on this business, spending hours digging around the internet to try and find out who responded to me with a 2-liner that shows no enthousiasme whatsoever to contribute to this mission, well it is not the best use of my time.

    3. As happy as I would be to work with someone with decades of experience as you and the others you mentioned had valuable experience, experience is not as important to me as values and mission.

    4. I already see that I will never want to work side by side with people with the sort of attitude I noticed in some. To those I tried to politely say they are not the right fit so neither they nor me waste any more time.

    Well that obviously didn’t work, and I will work to find a better way to communicate my - no thank yous.

    If anyone still has monetisation or other questions about Smeaky.com and has real desire to contribute to its mission, contact me with information about yourself: CV or LinkedIn and what part of the mission you connect with most.

    If anyone has more rudeness or desire to just tell me that this startup is not a business, I can’t stop you, but I will just save my time and yours and not respond.
     
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    In the middle of the 19th Century, a Victorian inventor designed what he called a 'one-step shaving mask'. The idea was that you slipped it over your head then dragged down handles attached to blades inside the mask. It was made, he claimed, for the average face. When colleagues pointed out that there was no 'average face' he retorted, "There will be, after they use my mask". It wasn't a success - the moral being: adapt to customers, don't expect customers to adapt to you.

    Substitute ‘forum members’ for ‘customers’ and you might have more success. Otherwise your Mission will likely become ‘Mission Impossible’.
     
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    Blastfromthepast

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    In the middle of the 19th Century, a Victorian inventor designed what he called a 'one-step shaving mask'. The idea was that you slipped it over your head then dragged down handles attached to blades inside the mask. It was made, he claimed, for the average face. When colleagues pointed out that there was no 'average face' he retorted, "There will be, after they use my mask". It wasn't a success - the moral being: adapt to customers, don't expect customers to adapt to you.

    Substitute ‘forum members’ for ‘customers’ and you might have more success. Otherwise your Mission will likely become ‘Mission Impossible’.
    Interesting, it sounds like some sort of torture device? Maybe it found its market somewhere else?

    It's a very entertaining metaphor, but it doesn't fit this scenario.

    I'm not looking to sell anything to this crowd, I'm looking for one co-founder. Also, I'm casting the net quite wide. And having a partner in this mission is more of a "nice to have" rather than a pre-requisite.
     
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    Ozzy

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    Hi @Blastfromthepast
    I've watched this thread and I really have tried to get with you. I understand your mission and I understand your value, and I do genuinely feel others here do to. However, you have come looking for a co-founder but you have also said without saying the actual words, you are looking for a co-founder for a charity. if that is the case then you are asking the wrong question, I along with others here do have experience in setting up and financing charities - but I'll take your question on face value that you are looking to setup a commercial profit making business.

    I was in your shoes in 2013.

    I was looking for a co-founder and I wanted someone who shared my values. These values were someone who would value my team, my mission was to grow a business and I wanted to use that business to develop individuals to be leaders and invest in them - I wanted the profits to go back into the staff.
    I met with loads (about 50 or 60) potential co-founders, and without a single exception they all asked the same thing of me. Tell me about the profits, how will the business make money and is that idea protected and tell me about the market it serves. The values were a given, none of them without any exception had any issue with my values and were all very happy with what I wanted to achieve for the staff.

    This is no different here, your values are a given. No one above has any issue with that, but before any co-founder will give you the time of day it is your responsibility to have a solid business plan that details exactly how this company will make a profit, how that profit is going to be sustainable for years to come, the growth plans and staffing requirements, and also the exit plan on how the co-founders gets paid and eventually gets a return on their investment (usually how will the company sell for millions and who to). It's your responsibility to demonstrate this, especially as you say above the business acumen of the co-founder isn't that important to the business success.
     
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    Ozzy

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    Her arrogance is an understatement.
    I do not believe it is arrogance, perhaps ignorance but not arrogance. The former is a conscious act despite the knowledge but the latter is just born through not have the lived experience.
    It's not such a negative thing to be so passionate about something that it can blind you, but in that situation it is wise to take on board the wisdom of others who have been in that situation and who have the benefit of hindsight and that knowledge.
     
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    Blastfromthepast

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    Hi @Blastfromthepast
    I've watched this thread and I really have tried to get with you. I understand your mission and I understand your value, and I do genuinely feel others here do to. However, you have come looking for a co-founder but you have also said without saying the actual words, you are looking for a co-founder for a charity. if that is the case then you are asking the wrong question, I along with others here do have experience in setting up and financing charities - but I'll take your question on face value that you are looking to setup a commercial profit making business.

    I was in your shoes in 2013.

    I was looking for a co-founder and I wanted someone who shared my values. These values were someone who would value my team, my mission was to grow a business and I wanted to use that business to develop individuals to be leaders and invest in them - I wanted the profits to go back into the staff.
    I met with loads (about 50 or 60) potential co-founders, and without a single exception they all asked the same thing of me. Tell me about the profits, how will the business make money and is that idea protected and tell me about the market it serves. The values were a given, none of them without any exception had any issue with my values and were all very happy with what I wanted to achieve for the staff.

    This is no different here, your values are a given. No one above has any issue with that, but before any co-founder will give you the time of day it is your responsibility to have a solid business plan that details exactly how this company will make a profit, how that profit is going to be sustainable for years to come, the growth plans and staffing requirements, and also the exit plan on how the co-founders gets paid and eventually gets a return on their investment (usually how will the company sell for millions and who to). It's your responsibility to demonstrate this, especially as you say above the business acumen of the co-founder isn't that important to the business success.
    Hello @Ozzy,

    At least I know who you are :) Thank you for bringing in some positivity back here.

    I do have a business plan, including a marketing plan (and I confirmed that quite early in my posts by the way).

    I’m very keen to meet with loads of potential co-founders to show them that, but I wouldn’t share what I consider somewhat sensitive information, as it is quite detailed, on a public forum. I would of course share on 1-to-1 calls with candidates in whom I see a potential match.

    Also, I am very open for the business plan to change based on the input from my chosen co-founder. For example, the “competitor” I shared, waterbear.com (based in Amsterdam), have a different business model than what I envisage right now. But I could be convinced that it would work for us if the other co-founder happens to have some experience and preference for that model.

    See, Ozzy, I don’t know your journey well enough but from your description, in 2013, you already had a team and scalability needs, which to me means you were looking for an investor, someone to help scale an already profitable business.

    I am not at this stage.

    I am at an a-little-after-idea stage and for the future sustainability of this business, I know it will be better if there were two of us at this very beginning.

    The prototype you can see on smeaky.com is meant to give people a flavour of what the content could and should be about. Someone asked early on, what else I’m planning to have there and I happily answered: news, blog, stories, interviews, short documentaries. There will be more fictional content as well such as picture books. There will also be courses and community.

    Honestly something broke in this tread around Monday afternoon, maybe since someone moved it into a different category?

    I don’t know why people presumed that I was asking them if my idea was a business, or a charity or if it was a hobby or a chat started by a new mum. They asked how a media company can make any money. They asked if I knew there were similar websites to my prototype out there. They said they know people who don’t share my passion. They said the UKBF platform doesn’t help dreamers. There were all sort of frankly shamefully coarse comments and name-calling.

    And all I asked was, send my way anyone who cares about the environment, raising resilient children, and staying spiritually strong, who has some knowledge about business and who wants to start one, focused on those 3 things, as a pair.

    If you don’t or you disagree there’s money in that, just live on.


    I won’t try to justify myself around how some of you have tried to define me. This project is bigger than me, but if you don’t like me, you don’t have to work with me and vice-versa.

    OK, sorry this came out so long, I don’t have time to make it shorter.

    Cheers,

    Cathy
    P.S. Ozzy, I'm very grateful for your excellent livestreams and podcasts!
     
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    Ozzy

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    And all I asked was, send my way anyone who cares about the environment, raising resilient children, and staying spiritually strong, who has some knowledge about business and who wants to start one, focused on those 3 things, as a pair.
    The main take away that I hope you can take away from this thread is that the relationship when seeking a co-founder is the other way round. It is.
    You need to pitch your idea and business plan to others, not them applying to you. The reason is the relationship is different.

    If someone is to send you their CV then you need to put together a job spec with salary and benefits which you are going to pay. People then apply for that job, and maybe that is right for you.
    Alternatively, you need to pitch your idea to co-founders and tempt them to dedicate themselves to you rather than without a doubt a collection of other opportunities they have on their desk to sift through, why should they co-found your business with you instead of someone else's idea.

    Knowing you're at the "a-little-after-idea" stage though does tell me you have one hell of an uphill struggle and I'd recommend you get going on your own and reach a proof-of-concept stage first before seeking a partnership/cofound with someone else.

    P.S. Ozzy, I'm very grateful for your excellent livestreams and podcasts!
    Thank you
     
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    fisicx

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    And all I asked was, send my way anyone who cares about the environment, raising resilient children, and staying spiritually strong, who has some knowledge about business and who wants to start one, focused on those 3 things, as a pair.
    As has already been said, nobody has any issues with your 3 values, I'd suggest that apply to almost everybody. And almost everybody here will have some knowledge about business. But you don't have offer anything that a potential co-founder could work with. As @Ozzy said, pitch your business proposition and potential applicants will contact you. Consider also that they aren't applying for a job so a CV is pointless and the perfect partner may not use even Linkedin.
     
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    Blastfromthepast

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    The main take away that I hope you can take away from this thread is that the relationship when seeking a co-founder is the other way round. It is.
    You need to pitch your idea and business plan to others, not them applying to you. The reason is the relationship is different.

    If someone is to send you their CV then you need to put together a job spec with salary and benefits which you are going to pay. People then apply for that job, and maybe that is right for you.
    Alternatively, you need to pitch your idea to co-founders and tempt them to dedicate themselves to you rather than without a doubt a collection of other opportunities they have on their desk to sift through, why should they co-found your business with you instead of someone else's idea.

    Knowing you're at the "a-little-after-idea" stage though does tell me you have one hell of an uphill struggle and I'd recommend you get going on your own and reach a proof-of-concept stage first before seeking a partnership/cofound with someone else.


    Thank you
    Hi @Ozzy ,

    I hear you, I really do.

    Let me use a metaphor to illustrate what I’m trying to say.

    Imagine you were looking to start a family. You have worked hard; you have a stable job and a home and you've thought long and hard about what you want in a wife and so you are now off looking for one.

    You sign up to a dating site. On there you put your profession and what you’re looking for in a partner and that you want children one day, soonish.

    Then some women come out and start asking you to put your bank statement on your profile, while they aren’t even sharing their profile picture. You don’t know their names; you don’t even know if they are women.

    They are also rude to you and they say stuff like, “Are you sure you want a family? It sounds like you want some lodgers maybe. Also, are you sure you don’t want cats and dogs, I’m not sure I like children, I know many people who don’t want children, you may have to convince me.”

    You try to be polite but tell them if they are not sure if they want children, they are not for you.

    Then others come on mad - "How dare you reject so and so; how dare you don't know how beautiful she is???".

    And you again, you say things like "Well she didn't share her picture so I didn't know she was beautiful. Regardless, beauty is nice and it is important to me but ultimately, I want someone who wants children. "

    This goes on and on for a while.

    Then another woman jumps in. She is already married so obviously not a contender for your hand. She advises you: I see you want children. This is not the best moment to be looking for a wife. You should have one or two children on your own first and then if it’s going well, once they are pretty autonomous, you should go out again to find a good wife to parent them with and have more.

    You could listen to her advice and start the adoption or surrogacy process and then hire a nanny and childcare for support etc. And maybe you will find a woman later, one that will love both you and your children and you’ll live happily ever after.

    But what if while you are still going through the adoption process you stay on the dating site and maybe a nice single woman will like what you are about, she will share her info with you, you’ll start a conversation and you’ll see where that leads you?

    And I know from the latest livestream, that you are married so don’t take this personally at all, it’s just a metaphor.

    Cheers,
    Cathy
     
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