Partnerships

[Carrymedeygo]

Hello?

Does anyone have tips on setting up partnership programmes and how to go about proposing partnerships to established businesses where there is a synergy and mutual benefit?

 

[fisicx]

Partnerships to do what?

The simplest way is to seek out another business and suggest a partnership.

 

[Paul Kelly ICHYB]

What is your definition of a partnership?

This term is used for everything from 'I have an idea, but no money' to 'you do all of the work and I get money'. It doesn't often mean 'we will both bring value to the table and share the profits'.

 

[Mark T Jones]

Forgetting the nasty sales manual speak- why, specifically, will your target partner benefit from this arrangement?

That will provide the answer to your question

 

[Carrymedeygo]

Partnerships to do what?

The simplest way is to seek out another business and suggest a partnership.

I have a list of potential partners who we could collaborate to mutually benefit one anothers business by either driving sales, brand awareness, or some other type of benefit. I’ve put them into priority order and created profiles for them but I’m unsure who to (1) develop a partnership programme
(2) communicate the partnership proposals to them effectively

I am in search of a partnership manager but until then, am in dialogues with potential partners and looking how to take things forward.

 

[Carrymedeygo]

What is your definition of a partnership?

This term is used for everything from 'I have an idea, but no money' to 'you do all of the work and I get money'. It doesn't often mean 'we will both bring value to the table and share the profits'.

Thanks Paul. You’re absolutely right. Thats what I’ve been struggling to define. I have investigated the different types/categories of partnerships. What I’m seeking is closest to a product or affiliate or referral partnership.

 

[Carrymedeygo]

Forgetting the nasty sales manual speak- why, specifically, will your target partner benefit from this arrangement?

That will provide the answer to your question

Thanks Mark. That’s helpful! You’re absolutely right, simple is best. I’ll list the benefits and communicate them accordingly.

 

[Paul Kelly ICHYB]

So, it's not a partnership, it's a 'back scratching' agreement!

affiliate or referral

Then that's what you are looking for.

 

[Carrymedeygo]

So, it's not a partnership, it's a 'back scratching' agreement!


Then that's what you are looking for.

We’ve progressed with these partnership proposals and made arrangements following a great response.

Thanks to all who replied the post for your insights.

 

[IanSuth]

Hello?

Does anyone have tips on setting up partnership programmes and how to go about proposing partnerships to established businesses where there is a synergy and mutual benefit?

I know a man who specialises in helping facilitate and set them up if you want info on him

 

[Carrymedeygo]

I know a man who specialises in helping facilitate and set them up if you want info on him

Yes please Ian. Wouldn’t say no.

 

[IanSuth]

Yes please Ian. Wouldn’t say no.

Sent you a DM

 

[DoolallyTap]

Is it me really going Doolally

I cannot work out what you are trying to do! What is a Partnership Programme? Are you trying to introduce new shareholders/investors into established businesses?

What does this mean? - I have a list of potential partners who we could collaborate to mutually benefit one anothers business, I have a list who we - What?

but I’m unsure who to (1) develop a partnership programme -What?

(2) communicate the partnership proposals to them effectively - is it me What?

please explain to me what are different types/categories of partnerships.

 

[Volopa]

Partnerships can be what you want. From a gentleman's agreement fo push business to each other or a bit more formal with a commercial agreement, that would detail set obligations.

 

[IanSuth]

Partnerships can be what you want. From a gentleman's agreement fo push business to each other or a bit more formal with a commercial agreement, that would detail set obligations.

The guy i was thinking of - looks at what you are doing and makes introductions to complementary businesses with the idea you both get something out of it. He draws up the agreements etc when they need doing