Misguided Into Administration - Who's Next?

Talay

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Mar 12, 2012
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Yep,

My youngest looking for a yr11 (gcse) Prom dress has ordered 5 from Asos to see which fits and looks best (she hasn't filled out yet but is 5'10"), she will send at least 4 back and be left with 1 purchase max which is in the £30-40 range - I can't see how that works as a business model once you deduct shipping

Same here with a 14 year old. Every few months, a sit down with 50 links to order masses of stuff to send half or more back. So many times multiple size ordering too.

On the other hand, I needed something from John Lewis which was £28. As under £30 they wanted £3 to collect. Now I could have ordered tow, received free postage and free returns and kept just one but I wanted it quickly. So I added 2 x £1 wooden spoons to make up the £30.

The spoons will be used but I didn't need them. It was simply cheaper to have them than not have them ! Madness !!!
 
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Washington

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Aug 30, 2008
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Luckily for you, I am one of them, and I actually sell a few Missguided products here and there.

I just think Fast Fashion had it's glory days and there will be more deaths in the future as people start turning to more sustainable/long-term products. There are far too many online websites selling the exact same stuff with questionable quality with the only difference being a different logo on the tag. That and the fact that these companies usually import from Asia and the issues with supply chains and rising costs are not helping them one bit. Just another Zombie company to fail with more to come.

No doubt Mike Ashley is waiting in the wings with £1 to take out the best bits
 
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Like others, I'd assumed the thread was a legal one.

From reading, they are one of many near zombie online retailers who rode a wave of excess capital and an online boom during lockdown.

The fact is that we have been in another .com bubble, which is now bursting. Surprise, surprise, the first to go will be those that don't have a clearly defined market and plan
 
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Sep 6, 2019
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Oh dear, it's getting desperate out there.
Personally never seen a demand crash like this one (ecommerce business owner since 2001).
Just done some quick analysis and can see consumer demand well below pre-pandemic 2019.

Appreciate this won't be affecting all sectors similarly.
We sell gardening products online and B2B, demographic typically male 45-60 ABC1.
The weather has been above average this year (according to Met Office stats).

We've bust a gut on promotional activity and had to discount too.
Will be lucky to break-even this year.

Don't want to be a doom-monger but........next year will be worse.

Keep calm and plod on.

Would love to hear opinions from any other online sellers on this board.
 
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Sep 6, 2019
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ProCook - online kitchenware company with stores with a profit warning yesterday

Extracted from The Times

The soaring cost of living has forced ProCook to halve its profit expectations in a warning that sent shares in the kitchenware business down by 40 per cent yesterday.

ProCook said it was facing “increasingly challenged market conditions, with customers affected by the well-documented exceptional pressures on discretionary spend”. It said that while sales had been higher than pre-Covid levels, they had weakened recently and it was now noting a drop in the average amount spent and in conversion and repeat rates from customers who were choosing to buy a single pan, for example, rather than a whole set.
 
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MOIC

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    Higher returns from customers hitting profits
    I think all the fast fashion online businesses will be reviewing the amount of products/returns they will accept . . . . . . .to a maximum of 3.

    It's either that or charging return postage or increasing their prices.

    Something has to give.
     
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    I think all the fast fashion online businesses will be reviewing the amount of products/returns they will accept . . . . . . .to a maximum of 3.

    One girl was quoted in the BBC as complaining that she couldn't get a refund. She bought 7 dresses with the intention of trying them all on and returning 7

    Surely this is a business model that is doomed to failure
     
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    One girl was quoted in the BBC as complaining that she couldn't get a refund. She bought 7 dresses with the intention of trying them all on and returning 7

    Surely this is a business model that is doomed to failure
    Many moons ago, M & S had a no questions returns policy.

    I'm reasonably convinced my Grandmother only ever bought 5 items from M & S, which she would put in a wardrobe, then take back a couple of years later to exchange for another thing to hang in a wardrobe (she didn't go out much)

    Oddly, they dropped that policy a while ago.
     
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    ASOS admitting slowdown
    Mr Dunn said: "What is now clear, based on the significant increase in returns rates that we have seen, is that this inflationary pressure is increasingly impacting our customers shopping behaviour."
    Higher returns from customers hitting profits
    There's not much excuse for Asos, they should have more business accumen.

    However the sharp lesson for a lot of internet sellers is that the proce differential between B & M and online isn't a freebie or a gift, it's a trade-off.
     
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    Sep 6, 2019
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    One from the USA - Bath & Beyond
    Sales fell to $1.46 billion in the quarter ended May 28, 2022. That’s down 25.12% from the $1.95 billion in sales a year earlier. Wall Street had expected sales of $1.51 billion.

    Same-store sales, a key retail metric, plummeted 24% in the quarter.

    This is a 'top 30' internet player in the US. Usual situation - overstocks and supply chain issues. They've sacked the CEO.

    Anyone in retail - whether Ecommerce or bricks&mortar, in UK, Europe or just about anywhere else will be feeling the heat right now.
     
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    Sep 6, 2019
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    Thought perhaps I should add more info on the ecomm side of Bed & Beyond.
    The home goods retailer said ecommerce sales at both Bed Bath & Beyond and its Buybuy Baby unit declined 18% from a year earlier. That’s a worse performance than seen in the brick-and-mortar operations, where comparable store sales dropped 8%.
     
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    Most shorted stocks 6th June

    A bit surprised by Fevertree, but there it is..


    The FTSE's Most Shorted Stocks​

    Table with 4 columns and 10 rows. Currently displaying rows 1 to 10.
    StockTickerNet Short (%)YTD Change (%)
    CineworldCINE8.23%−16.99%
    ASOSASC7.08%−32.56%
    BoohooBOO5.92%−29.87%
    CurrysCURY5.61%−28.15%
    KingfisherKGF5.61%−23.79%
    Fevertree DrinksFEVR5.16%−44.48%
    HammersonHMSO5.06%−21.81%
    Naked WinesWINE4.78%−41.64%
    Metro BankMTRO4.58%−19.30%
    Royal MailRMG4.53%−41.15%
    Source: FCA, June 1, share price changes exclude income
     
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    IanSuth

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    Down to rising costs apparently but I'm doing my best to support them :D
    If other manufacturers sold non sweetener based tonics i would buy theirs as well, but currently they are one of the few options so they get our custom as well. (strangely when they have them, one of the cheap lidl options is also sugar not sweetener as well)
     
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    IanSuth

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    Share prices tell the story, whether in fashion (Asos and Boohoo are down four-fifths in a year), in DIY (Victorian Plumbing, down by the same) or home furnishings (Made.com, off a mere 77 per cent).
    I suspect some DIY will go up soon as if house prices either fall (to -ve equity) or rise too fast in relation to wages then people will extend/renovate rather than move and then the likes of B&Q , Wickes, Jewson's will thrive
     
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    Sep 6, 2019
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    We've managed to draw record visitor numbers to our website but the conversion rate has collapsed. We currently achieve 1.9% conversion when we usually do double this. Have also offered free delivery on all orders over £20 this year. This P&P promotion will take an extra £50k off the bottom line.
    Thank goodness the weather is good tbf - doesn't bear thinking about where we'd be if it was raining.
     
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    fisicx

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    There are some big name high street and online brands in all sorts of trouble. Can’t say who as it’s a bit sensitive but the company my wife works for is reducing cover because they are now high risk.
     
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    BigDreamer

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    Many people always say I should trade online, but I can never see the appeal. Increasing prices of fuel making sending orders and receiving returns more expensive, ever increasing amount of returns for most goods (maybe this is people's new hobby as they can't afford to do other things), ridiculous costs of warehousing (beaten up warehouses in the middle of nowhere can be more expensive than some prime retail stores), competing with retailers across the globe making it a race to the bottom which reduces margins, a hell of a lot of fraud happens (eg. people buying goods for £5k and saying their order didn't arrive), high ad spend needed to get new customers, and so on.

    Sometimes I wonder how they even make a profit and I find it no surprise that many are starting to feel the heat in this climate. Covid battered B&M but now I think it's eCommerce's turn to get a battering.
     
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    AlanJ1

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    XBite, an online retailer, filed notice last week of its intent to appoint administrators. The Chesterfield-based company had sales of £52 million last year.
    This is really interesting. I used to supply them in a previous role. Went to there office/warehouse and was a really amazing set-up they had. Margins in the industry they are in are tiny so doesn't fully surprise me.
     
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    Sep 6, 2019
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    Made.com has cut its revenue and profit forecasts and warned of job cuts as costs rise and customers reduce spending on “big ticket” purchases because of the cost of living crisis.

    The online furniture retailer issued its third profit warning in less than a year on Tuesday, saying that recent trading has been “volatile” and that it now expects annual losses of £50m to £70m, up from a previous forecast of £15m to £30m made in May.
     
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    AlanJ1

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    Made.com has cut its revenue and profit forecasts and warned of job cuts as costs rise and customers reduce spending on “big ticket” purchases because of the cost of living crisis.

    The online furniture retailer issued its third profit warning in less than a year on Tuesday, saying that recent trading has been “volatile” and that it now expects annual losses of £50m to £70m, up from a previous forecast of £15m to £30m made in May.

    That is an absolutely crazy swing.
     
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    Sep 6, 2019
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    Sean Moran, insolvency partner at law firm, Shakespeare Martineau.
    Comment today following Made.com's collapse
    Economic pressure continues to mount for the e-commerce sector, with the share price of online fashion giant ASOS also reportedly falling by more than 80% earlier this year, as well as the recent demise of online mattress retailer Eve Sleep. As consumers continue to tighten their belts due to of the cost-of-living crisis, retailers will have to work harder to entice purchasers, particularly for luxury or high-value items.

    Who next?
     
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    fisicx

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    Expect boohoo to go belly up very soon.

    Expectation is for many more online only fashion retailers to fail.
     
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    Made.com's collapse
    Name only sold to Next.
    Expect boohoo to go belly up very soon.

    Expectation is for many more online only fashion retailers to fail.
    Yep!? - crying face - Boo Hoo - get it? Crying? Oh well, never mind.
    Who next?
    Cineworld - cinema is discretionary spending and there is a great shortage of 'tentpole' movies as all the talent is getting drawn into streaming. You should see the demand around London and LA for studio space and crews. One studio is using large tents as studios to keep up with demand! But it's all TV and streaming work! Mainstream action movies and space monkey films are the usual fodder and they are largely missing, even now in the run-up to Christmas.

    Right now it is supposed to be the quiet season for studios and it is anything but quiet - but very little is for the cinema release market.

    The only film that is drawing a cinema audience at the mo is the Black Panther franchise. Cinemas are beginning to scrape barrels and remaster and rerelease old turkeys like Home Alone and
    It's a Wonderful Life - and other dire examples of cheap and cheesy rubbish!

    The Great White Hope for the cinemas is Avatar 2 - and a little bird has told me that it is boring and unlikely to have the massive success of Avatar 1.
     
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    IanSuth

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    Name only sold to Next.

    Yep!? - crying face - Boo Hoo - get it? Crying? Oh well, never mind.

    Cineworld - cinema is discretionary spending and there is a great shortage of 'tentpole' movies as all the talent is getting drawn into streaming. You should see the demand around London and LA for studio space and crews. One studio is using large tents as studios to keep up with demand! But it's all TV and streaming work! Mainstream action movies and space monkey films are the usual fodder and they are largely missing, even now in the run-up to Christmas.

    Right now it is supposed to be the quiet season for studios and it is anything but quiet - but very little is for the cinema release market.

    The only film that is drawing a cinema audience at the mo is the Black Panther franchise. Cinemas are beginning to scrape barrels and remaster and rerelease old turkeys like Home Alone and
    It's a Wonderful Life - and other dire examples of cheap and cheesy rubbish!

    The Great White Hope for the cinemas is Avatar 2 - and a little bird has told me that it is boring and unlikely to have the massive success of Avatar 1.
    Massive new studio complex being built in Reading between m4 J10 & 11

    4 stages open, 5 more under construction – opening Q1 2023.
    Full 18 stage Creative Media Hub open by 2024.
     
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