I'll brave the Lion's den!

[Mark T Jones]

Feeback please!

TBH, there re things that I can change & things that I can't, but would be interested in feedback on my site from you learned folk..

https://www.fitoutfinance.co.uk/

 

[WaveJumper]

Personally I think it works and looks very good, I like the customer case studies kept me busy reading for the last hour

 

[KM-Tiger]

It looks pretty good to me. I 'get' your USP which is that you fill the gaps that other forms of finance leave. But I had to scroll down to find that.

I think you could emphasise that more strongly. Perhaps instead of 'Welcome to Fit Out Finance' on the home page, your title could be 'Fit Out Finance - we will the gaps that others leave you with'.

Doubtless you will come up with something better than that wording, but my point is get your message across above the fold on the home page.

You might consider some testimonials?

 

[fisicx]

Bin the hero image/slider. I don't even know what '9 ways alternative funding can impact your hotel and restaurant business and create growth' means. I can't see 9 of anything on the homepage.

'We finance fit outs in the following sectors' is in a box on it's own separating it from the list below

The list is in three columns with differeing heights. The tick is much bigger then the label which makes for a disjointed read.

The ticks/labels don't link to anything

There is no CTA after the ticks.

Case studies are great - I'd put these on the homepage

The blog not so good. Can't even see the point if having it.

This page seems a little bare: https://www.fitoutfinance.co.uk/franchisors/

And I've read this twice and still don't understand what it is you can do for me: https://www.fitoutfinance.co.uk/funding-for-your-customers/

Others pages seem to be OK but I'm not your target customer so it could be written in Swahili and make no difference to me.

There are very few impact statements. None of the 'financing warehouse fit-outs can save you 23% of your refurbishment costs' type thing.

However....

It looks OK and is pretty speedy. Does it convert well?

 

[Mark T Jones]

Personally I think it works and looks very good, I like the customer case studies kept me busy reading for the last hour

Thanks _ I wrote those)

 

[Mark T Jones]

It looks OK and is pretty speedy. Does it convert well?

Well; it converts far better than any previous site - need to raise the quality & relevance of enquires

 

[Mark T Jones]

Thanks all - will look into what I can actually change.

 

[fisicx]

Well; it converts far better than any previous site - need to raise the quality & relevance of enquires

OK. So make the CTA very clear. And make the CTA relevant to each page.

"If you need funding for X with Y then call 0123456789"

Remove the top bar - it's not needed. Put your number in the content.

Another reason to get rid of the top bar is you don't want people leaving your site to look at your FB page. You want them to come from the FB page. And I thought the Opt-in thing was something to do with GDPR/Cookies.

 

[AllUpHere]

With businesses like yours, it doesn't really matter what the website is like, within reason. As long as it doesn't put people off, you are half way there. Any half competent marketing strategy for your type of business will be sending pre sold leads to the website, not expecting the website to convert visitors for you. There are a few tweaks I'd make, and some of the copy is crap, but apart from that it's not a bad site.

 

[BuildAWebsite]

I like the colour scheme and the website is easy to understand and navigate.

If I was being really picky:

• Fix some small unequal margins and padding throughout the content
• Maybe go easy on the animation/transitions on some of the elements
• Add a contact form on the contact page - people are lazy

 

[dcuttridge]

Looks good overall.

The only thing I can say aside from what has already been said, is that I don't like the section on the homepage with the 4 areas of content.

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Like the above ^.

I find that my eyes just glazed right over the second I saw it.

I think that if it's critical information for the user that I'd rework that a little. Even if it's just making the initial headings a larger font size.