I'll brave the Lion's den!

Discussion in 'Website Reviews & Testing' started by Mark T Jones, Jun 28, 2019.

  1. Mark T Jones

    Mark T Jones UKBF Big Shot Full Member

    3,346 986
    Feeback please!

    TBH, there re things that I can change & things that I can't, but would be interested in feedback on my site from you learned folk..

    https://www.fitoutfinance.co.uk/
     
    Posted: Jun 28, 2019 By: Mark T Jones Member since: Nov 4, 2015
    #1
  2. WaveJumper

    WaveJumper UKBF Enthusiast Free Member

    564 100
    Personally I think it works and looks very good, I like the customer case studies kept me busy reading for the last hour
     
    Posted: Jun 28, 2019 By: WaveJumper Member since: Aug 26, 2013
    #2
  3. KM-Tiger

    KM-Tiger UKBF Legend Full Member - Verified Business

    9,830 2,613
    It looks pretty good to me. I 'get' your USP which is that you fill the gaps that other forms of finance leave. But I had to scroll down to find that.

    I think you could emphasise that more strongly. Perhaps instead of 'Welcome to Fit Out Finance' on the home page, your title could be 'Fit Out Finance - we will the gaps that others leave you with'.

    Doubtless you will come up with something better than that wording, but my point is get your message across above the fold on the home page.

    You might consider some testimonials?
     
    Posted: Jun 28, 2019 By: KM-Tiger Member since: Aug 10, 2003
    #3
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  4. fisicx

    fisicx It's Major Clanger! Staff Member

    30,717 9,010
    Bin the hero image/slider. I don't even know what '9 ways alternative funding can impact your hotel and restaurant business and create growth' means. I can't see 9 of anything on the homepage.

    'We finance fit outs in the following sectors' is in a box on it's own separating it from the list below

    The list is in three columns with differeing heights. The tick is much bigger then the label which makes for a disjointed read.

    The ticks/labels don't link to anything

    There is no CTA after the ticks.

    Case studies are great - I'd put these on the homepage

    The blog not so good. Can't even see the point if having it.

    This page seems a little bare: https://www.fitoutfinance.co.uk/franchisors/

    And I've read this twice and still don't understand what it is you can do for me: https://www.fitoutfinance.co.uk/funding-for-your-customers/

    Others pages seem to be OK but I'm not your target customer so it could be written in Swahili and make no difference to me.

    There are very few impact statements. None of the 'financing warehouse fit-outs can save you 23% of your refurbishment costs' type thing.

    However....

    It looks OK and is pretty speedy. Does it convert well?
     
    Posted: Jun 28, 2019 By: fisicx Member since: Sep 12, 2006
    #4
  5. Mark T Jones

    Mark T Jones UKBF Big Shot Full Member

    3,346 986
    Thanks _ I wrote those:))
     
    Posted: Jun 28, 2019 By: Mark T Jones Member since: Nov 4, 2015
    #5
  6. Mark T Jones

    Mark T Jones UKBF Big Shot Full Member

    3,346 986
    Well; it converts far better than any previous site - need to raise the quality & relevance of enquires
     
    Posted: Jun 28, 2019 By: Mark T Jones Member since: Nov 4, 2015
    #6
  7. Mark T Jones

    Mark T Jones UKBF Big Shot Full Member

    3,346 986
    Thanks all - will look into what I can actually change.
     
    Posted: Jun 28, 2019 By: Mark T Jones Member since: Nov 4, 2015
    #7
  8. fisicx

    fisicx It's Major Clanger! Staff Member

    30,717 9,010
    OK. So make the CTA very clear. And make the CTA relevant to each page.

    "If you need funding for X with Y then call 0123456789"

    Remove the top bar - it's not needed. Put your number in the content.

    Another reason to get rid of the top bar is you don't want people leaving your site to look at your FB page. You want them to come from the FB page. And I thought the Opt-in thing was something to do with GDPR/Cookies.
     
    Posted: Jun 28, 2019 By: fisicx Member since: Sep 12, 2006
    #8
  9. AllUpHere

    AllUpHere UKBF Ace Free Member

    3,022 1,087
    With businesses like yours, it doesn't really matter what the website is like, within reason. As long as it doesn't put people off, you are half way there. Any half competent marketing strategy for your type of business will be sending pre sold leads to the website, not expecting the website to convert visitors for you. There are a few tweaks I'd make, and some of the copy is crap, but apart from that it's not a bad site.
     
    Posted: Jun 28, 2019 By: AllUpHere Member since: Jun 30, 2014
    #9
  10. BuildAWebsite

    BuildAWebsite UKBF Newcomer Full Member

    9 0
    I like the colour scheme and the website is easy to understand and navigate.

    If I was being really picky:
    • Fix some small unequal margins and padding throughout the content
    • Maybe go easy on the animation/transitions on some of the elements
    • Add a contact form on the contact page - people are lazy
     
    Posted: Sep 10, 2019 at 11:28 AM By: BuildAWebsite Member since: Sep 10, 2019
    #10