What have you got on Page One?

No.1,2,3,4,5,6,7 & 8 for Buffets Colchester
No. 1 for Caterers Colchester
No. 1,2,3,4,5,6 & 7 for Business Buffets Colchester

(None paid for - guess Creospace did it!!)

But am I cheating as we only deliver in one town?

H
 
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DuaneJackson

Free Member
Jul 14, 2005
8,642
1,100
Brighton / London
You're doing it again - what are you talking about?
(does anyone on here run a good nursing home? Ideally in Kent? Infact - just in Kent, it doesn't have to be good.)

In comparison to prices charge by most SEOs, Tin is at the very top end of the market. But in terms of results he is way way way up there past everyone else I've ever dealt with or worked with over the years. That's all I'm saying.
 
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You're doing it again - what are you talking about?
(does anyone on here run a good nursing home? Ideally in Kent? Infact - just in Kent, it doesn't have to be good.) you sound like my wife

In comparison to prices charge by most SEOs, Tin is at the very top end of the market. But in terms of results he is way way way up there past everyone else I've ever dealt with or worked with over the years. That's all I'm saying.

Duane As a matter if great interest to me what are the charges of most SEO that you have dealt with ?.As I have always worked as an independant and have a fairly unique charging mode.

Earl
 
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Having a No1 on google is only important if linked to the amount of actual searches there are for that term.

at the moment I have Duanes site at:

2,114,145 actual searches for accounting software

136,000 for my vw parts

130,000 for Rays printing services

7,000 for Dawg's dog biscuits

now even that is only part of the story ,cause I bet our conversion rate for VW parts is a hell of a lot higher than Duanes accounting software.

which just proves that stats ain't always what they seem !!

if you want to do your own keyword reaearch go to http://www.keyworddiscovery.com

Earl
 
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OK, we now have plenty for a new top 5 - I am proposing this formula to create a score for each best keyphrase, highest score top:

Number of results for phrase: divided by position:
So my 'Ice Hockey Accident' would score 1,160,000 x 1 (1st position)...

Now, I'm not going to go back through all the posts checking everyones score, so please calculate your highest scoring keyword and post it...

As it stands i'm top with a phrase score of 1,160,000 - it's yours to beat....lol
 
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Top Hat

Free Member
Mar 3, 2005
2,183
172
Airstrip One
OK, we now have plenty for a new top 5 - I am proposing this formula to create a score for each best keyphrase, highest score top:

Number of results for phrase: divided by position:
So my 'Ice Hockey Accident' would score 1,160,000 x 1 (1st position)...

Now, I'm not going to go back through all the posts checking everyones score, so please calculate your highest scoring keyword and post it...

As it stands i'm top with a phrase score of 1,160,000 - it's yours to beat....lol

so #2 scores more than #1 and #3 scores more still ;)

How about dividing by position
 
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We all seem to spend hours talking about it, so let's compare...

Give me your top 5 phrases that you have currently appearing on page one of Google
Our sitebuilder service website awebapart.com:

sitebuilder service
sitebuilder uk
sitebuilder online
ecommerce sitebuilder
uk cms host

These might sound impressive but they are not really, since not many people are searching for these terms. We haven't really actively planned much SEO for this site yet, and I do not think that search engine traffic will play a big part in us generating new business anyway. Personally, I think that the way our service is developing, sitebuilder is not the best word to target since this infers mass-market automated DIY sitebuilders, whereas our service is much more of a personal handholding service with us doing the upfront design, similar to that offered by web design agencies.

Our company website abstractworlds.com (we were originally focused on games development, this site is an old site and hasn't been moved across to our sitebuilder platform yet) :

3d java games
free 3d java games
3d mobile games
free mobile 3d games
download j2me games

Again this wasn't really planned SEO, it just happened, these do get a fair bit of traffic due to the number of people looking for games for their mobile phones. Once we revamp the company website we will probably lose this since the website will be refocused with our move away from gaming.

As usual it is our own sites that come last when it comes to putting in the effort, our client sites come first. SEO and search engine visitors is not important to all of our clients, some of our clients have other ways of marketing themselves and their website, but here is a selction of websites on our sitebuilder platform that have targeted some phrases and are on page 1 of google:

Our client wbikes.com:
bmw motorbikes
motorrad
bmw motorcycles northampton
bmw motorbikes northampton

Our client elsbyandco.co.uk accountants:
accountants northampton
accountants kettering

Our client kamstkd.com (tae kwon do club):
tae kwon do northampton
tae kwon do leicester

Our client basicsgiftshop.co.uk (online shop):
antica murrina shop
antica murrina jewellery shop
antica murrina jewellery
helen exley gift books
terramundi pots shop

Our client instantmagictricks.co.uk (online shop):
magic trick solutions
magic tricks solutions
magic videos shop

Our client CSCS.org.uk (comprehensive schools organisation):
comprehensive schools

Another site using our sitebuilder platform icknieldcarsales.co.uk:
used cars letchworth
car letchworth
car sales letchworth
vauxhall letchworth
ford letchworth

Our client wollastonusedbmw.co.uk:
(this site was a custom site, it does not use our sitebuilder platform)
bmw northampton
bmw northants
used bmw northampton
used bmw northants

Our client wollastonusedmini.co.uk:
(this site was a custom site, it does not use our sitebuilder platform)
used mini northampton
used mini northants

As with many of these sites, it is not always the most popular top phrases that bring in the most traffic, but the long tail collection of many other less popular more specific phrases that bring in the visitors. For instance for a car site a long tail phrase might be: convertible mini pepper white, there might be just one person searching for this, but hundreds of people searching for similarly detailed cars (a particular colour, model, year, etc).

People are getting smarter when it comes to search engine usage. The more the public use search engines the more they realise that it is better to be more specific about their search in order to get the results they want.
 
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directmarketingadvice

Free Member
Aug 2, 2005
10,887
3,530
Sorry...didn't make it clear, meant - number of results divided by position:

Number 1 with 1,000,000 results = 1,000,000

Number 2 with 1,000,000 results = 500,000

Shouldn't you be using the number of results for the exact match of the phrase?

e.g. ice hockey accident has 1.16m results, but "ice hockey accident" shows only 561 which shows that very few pages actually have anything to do with ice hockey accidents.

Also, don't the results depend on which version of google is being used and whether it's just UK results?

Just a thought.

Steve
 
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Steve - I don't think anyone searches using " " around the phrase?

That is why there were only 561 results for "Ice Hockey Accidents"

Duanes 87,300,000 for 'Accounting Software' is officially number 1, can anyone beat it?
 
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C

Coding Monkey

Steve's point is that some terms will have a huge amount of results, yet not be competitive.

For example, a client of ours is #3 for "Space Solutions", their company name. There are 230,000,000 results, according to Google.com. But, if you actually look at how many people are trying to be #1 for that term, it's going to be a very small figure. So, it's hardly a fair representation.
 
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directmarketingadvice

Free Member
Aug 2, 2005
10,887
3,530
As Tom said, it's about the number of people competing for your phrase.

Another way of quantifying it would be the cost to get in the identical position on the right hand side of the page.

If you're #1 for a term in the organic listings and someone's paying £2 to be at the top of the PPC, that's different to being #1 for a term which could be bought at 10p a click.

(though, you'd probably have to use Overture to get the bid prices)

Steve
 
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Tin

Business Member
Nov 14, 2005
2,931
1,427
Herefordshire
www.tinsoldierdesign.co.uk
As has been pointed out, using broad search terms ie; search words without a speech mark is 'not' any sort of reliable indicator of keyword/phrase true competition as the broad search automatically includes what I call 'noise pages', pages whose content is 'not' targeting the words but simply contains the words loosely within the content somewhere. Using a single speech mark at the start of a keyword search acts as a filter and the results displayed are then pages which 'only' contain the keywords in that exact order. As the vast majority of non-related pages (cannot be considered competition as they are not targeting the keyword/phrase) are dropped from the subsequent results this then leaves only those pages that are likely to be targeting the keyword/phrase intentionally. This, albeit just one method, is a much better way of determining the true competitiveness of the word.

Many thanks to folk for the kind comments in this thread but to burst my bubble a bit it's fair to say that the true competition for Duane's accounting software is not the 80-90 mill but just over 4 mill when using a speech mark.;)
 
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You have to weigh up how many times the term "accounting software" may appear on a page just for the sake of it...

ie: a forum thread where people write "what accounting software do you use for your business"

Therefore the search engine results (even using filtering) reflect the popularity of any word string.. and not necessarily how competitive it is at all.

Which is why SEO is so hard to rate...

Just get your ass to number1 is the golden rule :)
 
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As has been pointed out, using broad search terms ie; search words without a speech mark is 'not' any sort of reliable indicator of keyword/phrase true competition as the broad search automatically includes what I call 'noise pages', pages whose content is 'not' targeting the words but simply contains the words loosely within the content somewhere. Using a single speech mark at the start of a keyword search acts as a filter and the results displayed are then pages which 'only' contain the keywords in that exact order. As the vast majority of non-related pages (cannot be considered competition as they are not targeting the keyword/phrase) are dropped from the subsequent results this then leaves only those pages that are likely to be targeting the keyword/phrase intentionally. This, albeit just one method, is a much better way of determining the true competitiveness of the word.

Many thanks to folk for the kind comments in this thread but to burst my bubble a bit it's fair to say that the true competition for Duane's accounting software is not the 80-90 mill but just over 4 mill when using a speech mark.;)

Whilst agreeing that speech marks get rid of the flotsam and jetsam ,I don't think many of the GBP use them as yet,and also with Google's little bag of tricks ,most first page serp's are highly relevant.

Mega result for Duane's site,Whatever he paid you it weren't enough:)

not bad for an old Grandad :rolleyes:
 
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Tin

Business Member
Nov 14, 2005
2,931
1,427
Herefordshire
www.tinsoldierdesign.co.uk
Whilst agreeing that speech marks get rid of the flotsam and jetsam ,I don't think many of the GBP use them

Earl, I agree completely that the public won't use them, however for me it's just one of the techniques that allow me to determine keyword difficulty fairly accurately when I'm quoting for a client. Simply looking at the total results shown for a word does not give an accurate view of the difficulty involved. What I'm looking for is the much smaller but highly relevant number of pages to assess as they're my competition.

JustOneUK said:
You have to weigh up how many times the term "accounting software" may appear on a page just for the sake of it...

Yep agreed but pages that have the words accounting software just for the sake of it are not targeting the term. Incidental pages like these will rank very very low indeed obviously as pages that are deliberately targeting the term appear higher up the rankings. It's the high ranking pages that I'm interested in and not the incidental pages. After that it's a fairly simple job to lookout for result indicators which tell me where shifts in the competition appear, this leaves me with a very clear idea of what I'm up against.
 
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Couple of punters have posted about the natural results that they have as a result of my work. To be honest (and I think I've seen this written somewhere else) this is as of a result of myself reading good helpful threads packed full of advice from people I consider experts and people to learn from. By playing and instigating their top methods I have achieved the results that my customers are posting - nothing more.

Why bother? Well because I think it's all part of giving a good service and job but it's often a thankless task as people don't see anything physical in what they've paid for.

Thank you to all those experts who have shared their gems on this forum and to others who have dismissed them then I suggest you reread and put to good use.

I still don't call myself an SEO expert but I do have a better - maybe above average understanding and my clients can and have benefit(ed) from that.

Using a professional copywriter on projects has also helped I should add.
 
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I, Brian

Free Member
May 18, 2005
1,964
822
What really comes across in this thread is how many people are looking for positioning based on personal sense of branding, rather than actual traffic generation and conversions.

I think it's important point to make than anybody can rank No.1 on Google for something - the point of SEO is to rank No.1 for what people are actually searching for, though.

No. of results returned is not an indicator of competition, as Tin rightly points out - so as a quick tip, if you really want to get an idea of the competitiveness and conversion potential for any keyword, simply run a PPC campaign for them.

That should give you an idea of the sort of CPA involved for different keywords, with the point that good SEO should massively undercut the PPC CPA on every occasion.

2c. :)
 
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No. of results returned is not an indicator of competition, as Tin rightly points out - so as a quick tip, if you really want to get an idea of the competitiveness and conversion potential for any keyword, simply run a PPC campaign for them.

That should give you an idea of the sort of CPA involved for different keywords, with the point that good SEO should massively undercut the PPC CPA on every occasion.

2c. :)

Great advice - the most precise way of refining your keyword research with facts IMO
 
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