seo and website

[liamx1234]

i think its time i started to invest in my website and get onto the 1st page of googe before i was being tight with my money and trying to do it myself! im starting to get money together to invest in my business!

i like my website alot but its just no ranking propley as i dont know what keywords to use!
i cover alot of areas like whats listed on my webpage but should i just put the big towns?/places or would it be a waste of time putting all the little villages too?

can anyone give me some advice my website is on my page

 

[Elliottc26]

A good place to start is Google Adwords' keyword tool. Put in the keyword and place name and see what searches are being done - exact matches work best as looking for buyers and not browsers. The longer the keyword the better, so, think like you're looking for your service/products - what would you type in?

E.G. seo copywriting companies in South London

The tool will tell you how competitive a term is - harder to rank - and how many searches per month. You can then include it in your webpage copy to rank - 500 words per page.

However, you'll need to find the terms that are also low/medium competitiveness to rank for to give yourself a good spread per page without keyword stuffing (filling the page). So if the area is Little Moor then you only need this in there a couple of times and will be applied to other keywords as Google will extract them from your page and give you a ranking.

If certain words appear in lots of keywords, just use them 2/3 times and it'll be picked up eventually.

P.S Become a full member at UKBF and request a website review

 

[liamx1234]

i only cover a local area if you look on my website i have the main areas i cover and the rest of kent for removals

 

[liamx1234]

id type in man and van (town) or removals (town)

 

[Elliottc26]

id type in man and van (town) or removals (town)

Looking keywords up on Google Adwords would give you the answer...however, you will find terms like this (just done a quick search - targeting Chatham):

• Removal companies kent
• Removals kent
• Removal companies in kent
• Reliable removals kent
• Man and van kent
• Man with a van kent

They are all highly competitive terms meaning very hard to rank for. So, placing the town names on your homepage along with the words, "man with a van" and "removals" along with "reliable" and "company" would then let you see if you rank and what position you rank for if used; but, doesn't appear people are searching for more specific areas for your business.

 

[liamx1234]

removals medway? man and van medway people search for that isnt there a way to target all areas with keywords

 

[Elliottc26]

removals medway? man and van medway people search for that isnt there a way to target all areas with keywords

Each keyword targets a different area so if you don't have the areas listed on your webpage, for instance, Google won't know or rank you.

"Removal companies medway" gets 50 searches per month, highly competitive
"Removals in Medway" gets 30 searches per month, highly comp

Same with man and van, man with a van.

You may be better off instead of SEO with a PPC campaign running at £5 per day (£150 per month) to target as many keywords as are relevant to you - then you can target postcode areas and towns, and cities in Kent as you choose. Rank straight away as you're bidding for a place.

I did this for a kitchen makeover franchise with Google Pay Per Click (PPC). Cost effective when chasing conversions (sales).

 

[astrolabium]

I would advice you to read this blog post https://moz.com/blog/how-to-have-a-successful-local-seo-campaign-in-2015 and follow this section https://moz.com/ugc/category/local-seo

Wish you all the best.

 

[fisicx]

Liam, this has been discussed in various threads. If you want to rank well you need to overhaul your site. Reworking the structure and content will help your ranking and more importantly get people picking up the phone. No point in ranking #1 if you don't get any new business.

 

[liamx1234]

i like how my sites looks but im having a company colour, i need a proffesional company

 

[fisicx]

It doesn't matter what you think. It only matters what your potential clients think. If they want pink bunnies on the site then that's what you need on your site. If your site ticked all the right boxes then the phone would be ringing all the time. Because it doesn't you need to change things.

 

[liamx1234]

its not ringing because im not on 1st page

 

[Elliottc26]

Take a peek at britannia-movers co uk. They're the #1 for "removals in kent".

You'll see on their home page they have a positive image, 3 columns with contact info, copy, and a quick quote form. Helpful links and opening times. All visible straight away.

Plus testimonials, social media, and more links to their other pages in the footer.

 

[liamx1234]

yes i like that

 

[Elliottc26]

yes i like that

However, everything on this homepage is there for a reason...SEO, CRO, Sales, Usability, etc.,.

The design makes all the structure and techniques appealing to the eye. But also helps with readability, separating sections, etc.,.

I believe this is what fisicx is alluding to.

 

[Scott@KarmaContent]

Take a peek at britannia-movers co uk. They're the #1 for "removals in kent".

Are they? I can't see them in the first 5 pages when searching for "removals in Kent".

 

[Elliottc26]

Are they? I can't see them in the first 5 pages when searching for "removals in Kent".

Must've been a PPC ad...am working quick. But their #3 spot got me! Therefore, PPC is effective and I'm a specialist!!! lol

Here's #1: andrewsofkent co uk - the same with this site. All the navigation is there straight away, with some nice images, and readable copy. Plus a business video from YouTube - great for SEO as Google own them. And in the footer are all the town names as links.

However, it highlights the point.

 

[MASSEY]

A lot of the areas you are targeting will get very little traffic and if you try to do them exact match on google ppc they will most likely get rejected for low search volume but it doesn't hurt to try and see if they get displayed.

As you have money to invest i think you should start with ppc first to see what is getting searched for and whether your site generates any calls. You don't really need an all singing and dancing website but your blue banner thingy needs to be reduced, it looks like backround colour being padded for a header content that you don't seem to be using.

You should probably also make use of websites like gumtree to see if you get any enquiries, when i last needed a man and van i went there first and found one.

 

[liamx1234]

i am on gumtree its bring me work but not enough!! and the class of customers on there want everything for nothing as the other man and vans are quoting £130 for a 3 bed house!!

 

[fisicx]

Which brings as back round to the start again. If you want to attract the right sort of client you need a marketing strategy and a website that targets the right sort of client. The DIY approach you have taken will only ever get you bottom feeders wanting to pay nothing for everything.

Invest in the business and you will reap the rewards.

 

[Elliottc26]

i am on gumtree its bring me work but not enough!! and the class of customers on there want everything for nothing as the other man and vans are quoting £130 for a 3 bed house!!

Are you in your local business directory? These are good at generating leads also.

kentbusinessdirectory.co.uk - online and printed versions.

 

[liamx1234]

yes but your trying to charge me £210 for a website and you want me to add all the writing and content myself whats the point in that?

 

[fisicx]

That's not what we discussed. I can't create a gallery of images - you are the one taking the pictures, who knows what jobs you have done and what you can do. What a developer will do is take your content and properly structure the site so that the information flows between the pages, the calls to action are in the right place, the formatting works on all devices, make suggestions and help to develop the content and a whole lot more. £210 pays for my time and experience. In the few weeks since you first started asking questions about your website how much business has it brought in? If you had got help on day one the site would have paid for itself in a week. By now you would be making money.

 

[liamx1234]

ive got loads of pictures since we last talked!

 

[fisicx]

Not on your site you don't. I can see four out of focus fuzzy images. Be honest with yourself, if you saw those images would it convince you to pick up the phone?

Your competition is mostly rubbish, get a good site built and you could blow them away on Google.

 

[liamx1234]

about 15 pictures i see

 

[fisicx]

Not useful ones. There are no captions and no context and they appear to be taken with your phone. If you want the site to succeed and bring in lots of business get help. Not me obviously as I'm too expensive.

 

[liamx1234]

whats the point of doing the whole site flashy when know one will see it if its not on the 1st page

 

[fisicx]

Because a great site will soon be on page one. Most of the SEO you need to do is on-site. But it needs doing right. If you want to do it yourself it could take you months to learn all the skills. If you pay someone to do it you could be #1 on Google in a few days with a site that brings in business.

 

[liamx1234]

also im stuck on what keywords to cover

 

[fisicx]

I know exactly what keywords you need to target and I know exactly what you need on the site. If you want help pay for it. Just like you expect people to pay for your help moving stuff.

 

[ADNattan]

whats the point of doing the whole site flashy when know one will see it if its not on the 1st page

If you're not going to have a good website, why have a website at all?

SEO isn't the be-all and end-all. Someone on our road is having his driveway done. I need to have my driveway done soon. The workmen have put a board outside the driveway saying "Don't park here, Driveway Company is working. Visit our site."

I've visited their site. They look like professionals. Like they're invested in what people think of their business. If they care about the impression they give on their website, I assume they care about the impression they give with their service.

I daresay they'll have had a fair few visitors to their site from their signs. They're not on page one of Google. But they're not using it as an excuse.

 

[Medusa Juice]

I think the way you need to look at it is this ... If you are on page 1 of google how much more money would you make? If the answer is a lot more than £200 which I expect it is then pay £200 to get your site there

 

[Nuno]

The point about not being on Googled P1 is right. Lots of people will check a trader's website for validation: do they look kosher? Do they look professional and on the ball? I had someone re-roof my extension on this basis, (and a recommendation).
Get your website looking good, but looking good for your customers. Make contact details prominent, have only good images and copy, in all make the site one that converts viewers into punters. If you need help doing this, (you do), get it.
IMHO £210 is a bargain, most web monkeys around me wouldn't stop trimming their hipster beards for that.

 

[ADNattan]

IMHO £210 is a bargain, most web monkeys around me wouldn't stop trimming their hipster beards for that.

Agreed. I spent £600 on my website, and that's with me writing all of the copy (obviously) and doing the SEO myself.

It's still only on page two for my main key phrase (after two months), but it's generating leads.

I'd bite someone's hand off for a website that does the business for £210.

 

[liamx1234]

looking at my catchment area they keywords are only getting 30 searches per month... which too me seems very little

 

[ADNattan]

How big's your catchment area?

Take my town for example. I've needed a man and van service once in the past five years, and I doubt I'm unrepresentative of my neighbours. If you were to work only in the small town I live in, you wouldn't have thousands of people needing a man and van every single month.

 

[fisicx]

looking at my catchment area they keywords are only getting 30 searches per month... which too me seems very little

But if you target 20 different keywords that adds up to 600 searches per month. If you only get 10% of those that's still two jobs per day. You don't need any more than that.

 

[liamx1234]

if you google medway it would be easyier than me explaining how big my area is but im going to cut down on the man and van work and buy another luton box van and go for removals! there is too much competition for man and vans and the profit is very slim!

 

[liamx1234]

i do cover alot of area's though what would you recommend?