best way to get backlinks

[mediaguy35]

Can't a local locksmith provide link worthy content about home security, write a blog post about anti-bump locks, and so on?

They can, but everyone knows its limited content and for self-promo purposes. I see these sole traders, trying to mix website styles and its just an eyesore and cannot compete on links with a real subject portal. Most of them look shocking and actually put me off buying from the trader.

Take a dual carriageway, walk on pavement left side and your safe, walk on right and your safe, walk in the middle as in "Yeah, guess so" and sooner or later get squashed like grape! in other words, you try and compete in an area with a sub-standard and poorly equipped site and you'll get creamed.

Trouble with blogs today is their bad efforts, 10'000 naff ones compared to a single success story.

 

[InternetMarketingPlatinum]

They can, but everyone knows its limited content and for self-promo purposes. I see these sole traders, trying to mix website styles and its just an eyesore and cannot compete on links with a real subject portal. Most of them look shocking and actually put me off buying from the trader.

Take a dual carriageway, walk on pavement left side and your safe, walk on right and your safe, walk in the middle as in "Yeah, guess so" and sooner or later get squashed like grape! in other words, you try and compete in an area with a sub-standard and poorly equipped site and you'll get creamed.

Trouble with blogs today is their bad efforts, 10'000 naff ones compared to a single success story.

You do make some good points and unfortunately it's sad but true

 

[Karen Bennett]

There are a few good free guides on hubspot on blogging. Go to their website and look up the marketing library. Now they are trying to sell 'inbound' software but the guides are free and they do have really good tips to point you in the right way in terms of content and blog strategy.

 

[Deepanshu Gahlaut]

Can anyone give me any advice on getting backlinks?
In particular, article submission. Which sites should I be submitting articles to in order to get backlinks?
Squidoo, seems to be for USA market. Is there one for the UK market?

Article submission - Bad idea! Don't think about this. If you still looking for the links from article submission, watch this-

 

[InternetMarketingPlatinum]

Article submission - Bad idea! Don't think about this. If you still looking for the links from article submission, watch this-

Notice how Matt Cutts states in that video that submitting articles to (once popular) sites like Ezinearticles is no longer very effective. He doesn't say it's spammy though just that you could use your time better on other techniques instead. This is now considered outdated SEO practice but it was once a powerful core backlinking technique.

Hopefully this helps to distinguish between spammy techniques and outdated SEO practice (not that the two aren't occasionally mutually exclusive perhaps depending on your perspective).

 

[emulsja]

G algorithm changes every few days or months. One day, articles back-links are good, next day not so much.
They change the algorithm, to make it unpredictable. I think it is good to have back-links balanced, from different kind of source (forum, articles, social media etc).

 

[Optimise-u]

Article back links can't hurt so long as you are careful you aren't just duplicating content everywhere and you submit them to relevant directories. The only problems can arise if you are posting links in irrelevant places and duplicating content - never duplicate content but if you have a massive article sharing website which is well indexed and has a good section on what you are submitting the article go for it - it may help and won't hurt your rankings but more importantly it can attract real traffic and get shared socially.

 

[fisicx]

Posting on article sites can hurt your ranking. Best to avoid doing this just in case.

 

[Quantum Blue]

Write extremely useful and detailed content. Find people who have linked to similar content. Send them an email, asking if they would be interested in adding your link.

 

[InternetMarketingPlatinum]

Write extremely useful and detailed content. Find people who have linked to similar content. Send them an email, asking if they would be interested in adding your link.

Yes but I think the advice shpuld be "create" rather than "write" good content. The content could include images, text, infographics, videos, tutorials, software, etc. The common misconception is to just write blog posts and this is where many people get it wrong.

 

[ThE_SeeKeR]

Yes but I think the advice shpuld be "create" rather than "write" good content. The content could include images, text, infographics, videos, tutorials, software, etc. The common misconception is to just write blog posts and this is where many people get it wrong.

Totally agree. The biggest fall point is that to create blog posts or replies to blogs with a link embedded is that it's the easiest way to get links albeit not the best way. I think the inexperienced / pure lazy fall into,this trap as they don't spend the time to create quality content and create back links that are meaning full to google

Also keywords used in backlinks are often the targetted keywords when Google prefers links with keywords related to your niche but not the actual keyword you want to,target directly. Creates far better link juice as it dictates relevance of your site to the area you wish to market in

 

[sirearl]

I suspect one of the big mistakes is thinking a computer can tell good content.

 

[Optimise-u]

Notice how Matt Cutts states in that video that submitting articles to (once popular) sites like Ezinearticles is no longer very effective. He doesn't say it's spammy though just that you could use your time better on other techniques instead. This is now considered outdated SEO practice but it was once a powerful core backlinking technique.

Hopefully this helps to distinguish between spammy techniques and outdated SEO practice (not that the two aren't occasionally mutually exclusive perhaps depending on your perspective).

Spot on you have to think where this rant came from - the anti spam bigwig at Google. How can an algorithm tell mathematically whether people are guest posting or if a blog just has 20 different authors occasionally changing? It just isn't that advanced because that is from my experience (not a computer programmer in that sense) as impossible as creating a truly random number generator. You just can't do it with maths.

He was contacted by somebody who offered him money for a back link. How stupid is that - that is where his blog entry came from. Just don't duplicate content or spam and you should be fine, he even pretty much says that on his blog. I am fairly sure they put manual sanctions on the blogs that were affected. I have a great blog entry but can't post links yet - watch this space.

 

[Alan]

How can an algorithm tell mathematically whether people are guest posting or if a blog just has 20 different authors occasionally changing? I

Well if any one can afford to employ the best computer scientists, mathematicians and analysts to improve their algorithms, Google can (and does).

 

[Optimise-u]

You can't throw money at a mathematical impossibility - take down guest blogging completely and multiple authored blogs would suffer. This has had an interesting effect on press releases too which makes me feel that Matt Cutts was more having a rant then anything else. Wait till I can post links and I will show you my reasoning.

 

[Alan]

take down guest blogging completely and multiple authored blogs would suffer

Only the sites that they link to would suffer, surely, not the blog sites?

Even I could write a program to count the number of different authors and then discount any link juice on outbound links if I found the ratio between posts and authors was not to my liking.

 

[Optimise-u]

But that would mean that any outbound link whatsoever from these sites would suffer, and of course that is the case in websites with a lot of duplicated content that is true.

What seems to have happened is that some spammy sites have been hit but not in huge numbers. Sure be careful but you shoudn't be duplicating content on irrelevant websites anyway.

On top of that Matt Cutts blog goes into a bit of a rant because he was personally approached by a very spammy agency and this clearly annoyed him. He says to stick a fork in guest blogging while also saying that of course you can accept articles but he suggest only from trusted sources. Too me it seems to be a scare tactic more than anything.

 

[OldWelshGuy]

Of course it is scare mongering THAT is what Google do, FUD (fear Uncertainty Doubt is their main weapon.

BUT (and this is the important thing here). Google stated a long time ago that they were going after platforms. they have done just that and are STILL doing it.

The cheap spammers are using the free publishing platforms, or are using PBN's (that are not at all private as anyone can buy in to them!)

Google run searches for 'your advert here' buy guest blog, blog for us etc. and then manually look at these after refining the results. Can Google tell the difference between a paid or merit based link/ NO WAY, it is a mathematical impossibility. they CAN however take best guesses, and act accordingly. They do this, they also manually target link sellers and buyers.

Finally, @Optimise-u with regard your posting 'wait till I can post links' that's not really how it works, if you have something to say, then post it here

 

[Optimise-u]

I'll PM you to keep this off the post but as I said spam/duplicated content has never been allowed. That doesn't mean that guest blogging shouldn't be used and doesn't have huge advantages for small sites. You seem to agree with me.

 

[InternetMarketingPlatinum]

I'll PM you to keep this off the post but as I said spam/duplicated content has never been allowed. That doesn't mean that guest blogging shouldn't be used and doesn't have huge advantages for small sites. You seem to agree with me.

Google may likely judge the credibility of a guest blog post by the authority of the domain name on which it's hosted. After all, to get published on a site which is selective we assume there's some kind of outreach and relationship between the guest post blogger and the site and quality checking of the guest blog poster's credibility, the uniqueness of the content, a prior need for the content to the readers, etc. Or else it isn't pure guest blog posting is it. But spam is often about not what you do but how you do it so spam and guest blog posting aren't always mutually exclusive.

Of course I'm not saying that all techniques are either spammy or not spammy...there are pure spam techniques such as parasite hosting on uni sites, etc.

Why PM, why not keep it on the thread?

 

[Optimise-u]

Google may likely judge the credibility of a guest blog post by the authority of the domain name on which it's hosted. After all, to get published on a site which is selective we assume there's some kind of outreach and relationship between the guest post blogger and the site and quality checking of the guest blog poster's credibility, the uniqueness of the content, a prior need for the content to the readers, etc. Or else it isn't pure guest blog posting is it. But spam is often about not what you do but how you do it so spam and guest blog posting aren't always mutually exclusive.

Of course I'm not saying that all techniques are either spammy or not spammy...there are pure spam techniques such as parasite hosting on uni sites, etc.

Why PM, why not keep it on the thread?

Exactly - obviously blogs with names like guestbloggers or such which are just trying to create links are just link farms under another name. This kind of irrelevant link has been a bad idea for a long time. You could do things with an algorythem to nerf them but they have been a bad idea since before Matt Cutts came along. People are just pannicing by taking his word as gospel. The people who know what they are talking about seem to agree on this - you and OWG.

Read the full Matt Cutts article and as you say it isn't inherently a bad idea. He says stick a fork in it which is the language of a frustrated man.

And it was a query about posting links when they are relevant here.

 

[OldWelshGuy]

The entire Google original Algorithm was called backrub. it was built on academic citation principles. So, it follows that citations are good. Guest blogging is good, what is bad is content marketing that sits in a spam hole, i.e. 400 words, 3 links, all anchor text, posted alongside a load of other irrelevant posts with the same format (ish).

The trick with guest posting is to guest post of sites that don't normally accept guest posts as a main aim of content creation.

There is nothing wrong with guest blogging if it is GENUINE guest blogging.

 

[avecSys]

So after leaving this post for a good 3 weeks before coming back to more drivel posted by MediaGuy I read ''banned'' under his name. What a guy!

 

[OldWelshGuy]

Mediaguy has left the building. Maybe he was Elvis

 

[avecSys]

So not only is he banned, but he also died on the bog?

 

[OldWelshGuy]

Wearing a nappy yep.

or maybe I am a dirty ole liar

 

[avecSys]

o0o suit you sir!

 

[mrkidd85]

If you work with external companies/suppliers, you could approach them and ask to write a testimonial for their website - with a link pointing to your website to show that you are a real person.

If the company you're working with is a small or medium sized business, they are about 75% likely to accept your offer.

 

[ThE_SeeKeR]

If you work with external companies/suppliers, you could approach them and ask to write a testimonial for their website - with a link pointing to your website to show that you are a real person.

If the company you're working with is a small or medium sized business, they are about 75% likely to accept your offer.

agreed companies will bite your hand off at this as it benefits them with prospective clients and adds juice (backlink) to yours, win win!

 

[munaworks]

If you work with external companies/suppliers, you could approach them and ask to write a testimonial for their website - with a link pointing to your website to show that you are a real person.

If the company you're working with is a small or medium sized business, they are about 75% likely to accept your offer.

That is actually a very smart strategy to build very high value links from authority pages to your site. Hadn't thought of that previously. Great tip indeed.

 

[adamo]

Guest blogging is probably the most widely used (and known) method of getting good quality backlinks to your site - especially if you become a regular guest blogger on a particular site. Definitely focus on quality over quantity though, or you'll have the possibility of getting penalties from Google.

 

[fisicx]

Guest blogging is probably the most widely used (and known) method of getting good quality backlinks to your site.

Or more correctly:

Guest blogging is probably the most widely mis-used method of getting dodgy backlinks to your site.

Guest blogging can work but many blogs allow any old rubbish to get posted with the result that google just wipes them out the index. The blogs that have value are very careful about who they allow to guest post.

 

[Wowfish Design]

Backlinks that are not going to get penalized on Penguin take time and effort. There is so much information on this but using certain 'grey hat' programs are a bit dodgy and I personally would avoid them.
Take time for your customers. They are paying good money for a good service.