@fruch I can only say it from my personal perspective and I do not claim that this is "the" universal fact. I appreciate that everyone's business needs drive the technology decisions and at times one solution might be a more pragmatic way forward than the others. In other words, the business needs drives the technology and not the other way around. For an ecommerce platform, one of the key business drivers is to have several flexible ways (like up-sell, cross-sell, coupons, discounts, user group pricing, multi-stores,....) of selling the products to increase the market reach and thus the revenue.
Wordpress, in my opinion, is absolutely fantastic blogging platform. Yes, it is relatively easy to deploy, easy to tinker with and build a reasonable website. Last I checked, over 33% of www sites use wordpress. But, asking wordpress+woocommerce combo to do "
true" ecommerce functions, is a bit of a stretch for the wordpress core. For example, the use case I described in my previous post (multiple store views & domain management) is impossible to do in woocommerce. Relatively, woocommerce is not as flexible as magento. But, equally one can argue that not anyone would need or want all the functions available in magento.
@Jeff FV Great to hear that your ecommerce platform uses prestashop. Pls take my point about prestashop as my personal view. I was referring to it's code because it uses a smarty templating language in addition to the normal CSS, html, js, php and mysql. Just the fact that it uses smarty is a reflection that the developers have forgotten the original purpose of php. Let's put it in a different way - how confident would you feel about upgrading your prestashop software to a newer version? From our experience, there have often been a few hiccups.
I also understand that woocommerce hold 5.82% of market share as compared to magento community edition's 18.13% and magento enterprise's 4.67%.