Convert Traffic to more Sales?

[preciousbags]

Hi all, i wanted to ask if anyone can review my site and tell me what can i do to convert traffic 70 - 100 a day to more sales. My site has been up 5 weeks or should i just keep waiting as its not been that long

Thanks

Also ive never done a google adwords campaign before and have a small budget of £100 to spend. I dont know if that is worth doing or not

 

[Faevilangel]

Can't give a review I am afraid as it's a paid member forum but I can give hints (hehe)

1) Put your contact details on the homepage, as it shows you're real and will give the visitor confidence
2) Optimise your site e.g. get as many headings in the content as possible (h1, h2, h3, h4. h5 & h6) and use keywords.
3) With your selected items, I would remove the description, shorten the boxes and have fewer and float them next to each other e.g.

Item 1 | Item 2 | Item 3
----------------------------------
Item 1 | Item 2 | Item 3

You want the items to grab their attention.

For a more in depth review - upgrade to paid membership (£36) - http://www.ukbusinessforums.co.uk/forums/announcement.php?f=51

 

[preciousbags]

Thanks i appreciate your help. Unfortunately i will have to retake the pictures, as when i arrange them like 1...2...3
4...5...6 They seem to be all different sized so they look all out of place.

 

[Adam_Watson]

First off all set up your goal. Target audience and keyword which related to your product and local business. And make your site seo friendly as well as do social media marketing.

 

[fisicx]

You need to do some analysis on your visitors. Work out where they come from, where they landed, what the did and where they left. Until you have a better picture of their behaviour you won't be able to work on increasing conversions.

For example, if you discover that most land on the homepage and bounce straight off then you will know that's the page you need to work on first. If they navigate the site but leave on the payment pages then it's the checkout you need to investigate.

 

[preciousbags]

Hi thanks, i am in my google analytics. How do i know which page the visitors are landing on and which page they are leaving on?

 

[preciousbags]

Actually i found it

Top landing page is the homepage at 122 visits and bounce rate is 28%

Top exit page is also the homepage at 68 exits out of 245 pageviews

Most visits are from google and only a few pages of my site has been showing in google since its pretty new. The main one being the homepage.

 

[Faevilangel]

Hi thanks, i am in my google analytics. How do i know which page the visitors are landing on and which page they are leaving on?

It will tell you, check the individual reports available, check your bounce rate too

 

[MASSEY]

70-100 visitors a day

do you need a business partner

 

[preciousbags]

I thought 70 - 100 a day is pretty poor. I had a member telling me he had like 1,000 visitors a day

 

[MASSEY]

I thought 70 - 100 a day is pretty poor. I had a member telling me he had like 1,000 visitors a day

That member is a weird person

that's good, if 20 of them buy a bag off you, the money will stack up.

Your probs are women like to browse so your figures are gonna be out.

 

[Faevilangel]

I thought 70 - 100 a day is pretty poor. I had a member telling me he had like 1,000 visitors a day

Yeah 100 visitors isn't much, you need to work out what pages each are visiting.

If you send me your analytics report to gillman56[@]googlemail. dot .com (at the top of the report says "email".
I will take a look and pm you the info in a easier to understand way.

I would also look into marketing e.g. ppc, and getting the site seo'd a bit too.

For PPC I would talk to Ziggojacko or Steve Gibson (both members here).

 

[MASSEY]

Yeah 100 visitors isn't much, you need to work out what pages each are visiting.

If you send me your analytics report to gillman56[@]googlemail. dot .com (at the top of the report says "email".
I will take a look and pm you the info in a easier to understand way.

I would also look into marketing e.g. ppc, and getting the site seo'd a bit too.

For PPC I would talk to Ziggojacko or Steve Gibson (both members here).

How many hits do you get a day?

 

[fisicx]

I thought 70 - 100 a day is pretty poor. I had a member telling me he had like 1,000 visitors a day

For a new site that's a good start. So most visitors land on the homepage. you now need to drtill down and follow your visitors, see which pages they looked at and how they go there. This is not a 5 minute job. It can take days to get a full picture of your visitor behaivior. If it turns out nobody even clicks the 'add to basket' button then it means you need to start work on the images, descriptions, colours, spacing, buttons, postions and just about everything else until you get people buying.

Most ecommerce sites don't make start making money from the off. Changes are always necessary so be prepared to keep going back to the developer for six months or so until conversion reach a decent level. There are no quick fixes.

 

[Faevilangel]

How many hits do you get a day?

15 if I am lucky I have had days of over 300 though

 

[preciousbags]

Ah ok, starting to understand this. Jsut checking the navigation on where potential customers go after the homepage.

Is there a way to show if customer click on add to basket button?

 

[fisicx]

You should be able to. Follow each customer and see where they went. Yiou should be able to see if they click the link or just left the site.

What you can do is follow then through the checkout as this tends to be a secure area so no direct reporting although some ecommerce application will send you reports of cart abandonment.

 

[MASSEY]

15 if I am lucky I have had days of over 300 though

Yeah rite, you wouldn't be a bedroom bandit if you got that many hits

 

[Faevilangel]

Yeah rite, you wouldn't be a bedroom bandit if you got that many hits

Hits != sales

I could get 1 million hits and only get one sale I need to turn hits into sales

 

[preciousbags]

I can second that lol.

Out of all the visits ive had 37 "basket" views in the last 7days. Out of those 37 basket views, 20 have decided not to pay for the items and changed their mind.

Am starting to think, my description and pictures may need improving drastically lol.

 

[fisicx]

Yeah rite, you wouldn't be a bedroom bandit if you got that many hits

Hits != sales

I could get 1 million hits and only get one sale I need to turn hits into sales

Will you two stop your spat, a young lady needs our help not a willy waggling contest.

 

[MASSEY]

Will you two stop your spat, a young lady needs our help not a willy waggling contest.

It's not a spat it's banter

 

[fisicx]

Out of all the visits ive had 37 "basket" views in the last 7days. Out of those 37 basket views, 20 have decided not to pay for the items and changed their mind.

Am starting to think, my description and pictures may need improving drastically lol.

And header, navigation, font size, colours, widths, heights, images, titles, layout, presentation, padding, borders, backgrounds, footer and every other aspect of the site. It could be something as simple as the font size or you may have to rework the whole navigation system.

Have you tried buying a bag yourself? Is the checkout smooth and simple? I've just tried it and it's quite horrible in places. I clicked buy it and then add to basket and got an error message. I didn't see the nasty green box - it's in the wrong place. And the subsequent stages aren't much better. Needs a lot of serious work to make is work the way it should.

 

[Faevilangel]

And header, navigation, font size, colours, widths, heights, images, titles, layout, presentation, padding, borders, backgrounds, footer and every other aspect of the site. It could be something as simple as the font size or you may have to rework the whole navigation system.

Have you tried buying a bag yourself? Is the checkout smooth and simple? I've just tried it and it's quite horrible in places. I clicked buy it and then add to basket and got an error message. I didn't see the nasty green box - it's in the wrong place. And the subsequent stages aren't much better. Needs a lot of serious work to make is work the way it should.

Agree with Fisicx here, your website needs work done. It shouldn't be too expensive for someone to fix the issues they can find and then test the site on other browsers.

 

[preciousbags]

thanks, am going to see what i can do about this. Hopefully make it a smoother process.

 

[fisicx]

I wasn't suggesting the site needs work doing. It was more about working on each element to see if visitor behaviour chages.

For example. I changed the font size from 1em to 0.9em and saw an increase in bounce rate. A 2px padding change increased page views. Adding a mobile number to the header generated more calls. Every site is different and what works for one won't necessarily work for another. You won't know until you test.

 

[Faevilangel]

I wasn't suggesting the site needs work doing. It was more about working on each element to see if visitor behaviour chages.

For example. I changed the font size from 1em to 0.9em and saw an increase in bounce rate. A 2px padding change increased page views. Adding a mobile number to the header generated more calls. Every site is different and what works for one won't necessarily work for another. You won't know until you test.

I meant about the checkout issues you encountered

 

[martin001]

Yeah 100 visitors isn't much, you need to work out what pages each are visiting.

If you send me your analytics report to gillman56[@]googlemail. dot .com (at the top of the report says "email".
I will take a look and pm you the info in a easier to understand way.

I would also look into marketing e.g. ppc, and getting the site seo'd a bit too.

For PPC I would talk to Ziggojacko or Steve Gibson (both members here).

100 Highly quailifed visitors is worth a lot actually.
100 Visitors who never intended to land on your site are not!
It's not the quantity - it's the quality!

 

[preciousbags]

Hi i just realised what might be the problem.

Most the hits are coming to my home page from the search engines.

What i noticed, is that when i search e.g. black evening bag in google. The details from the item descriptions on my home page is showing.

E.G Google shows something like this

Affordable Evening Bags With Various Designs
This black bag is beautiful is good for partying............... etc..(and so on)
www.mysite.co.uk


If that makes sense.

So when visitors are clicking on it, they probably think they are going to be directed to the product thats coming up in google, but thats directing visitors to my homepage and just picks up the description of some of the items from my home page.

And the actual product pages are probably either way behind in the rankings or not been indexed yet.

 

[Faevilangel]

Check your indexed pages here

 

[preciousbags]

Yeh i think i am right.

Its finding a few of the products i have put up. But majority of the product links from my old site are still there.

Maybe i just need to wait till google eventually gets rid of my old store links and puts the new ones on too

 

[Faevilangel]

Yeh i think i am right.

Its finding a few of the products i have put up. But majority of the product links from my old site are still there.

Maybe i just need to wait till google eventually gets rid of my old store links and puts the new ones on too

You could do 404 redirects but depeneds on how many old links you have...

 

[preciousbags]

I think roughly 60% are my old links still when i had a quick browse through. Does google take a while to remove them?

 

[Faevilangel]

I think roughly 60% are my old links still when i had a quick browse through. Does google take a while to remove them?

depends on the crawl rate

 

[preciousbags]

Ok thanks for your help

 

[preciousbags]

Hi sorry to bump this thread again. I been analysing google analytics a lot. My homepage was the main landing page but the bounce rate was 35% which i thought is pretty high.

Anyway i made a few changes to content as it seemed overflowed with content on the home page.

I have no conversations from the hits in the last two days. Something surely isnt right. I checked analytics properly and only 43 hits (24 Unique hits) were made to the shopping basket this week, so am guessing people are not adding products to basket.

Something isnt right and i cant put my finger on it.

Also the homepage has a 31% exit rate too.

Those figures are pretty high?

 

[fisicx]

Bounce rate off the homepage is OK so no worries there. Since no one is buying you need to look at the navigation paths. Where are people clicking on the homepage? What pages do they look at? Do they all end up on a product page then leave? It there any pattern to the products viewed?

What ever happens you are going to have to work on the page layouts. Yo can't just tweak the homepage and hope. If people aren't even clicking on the 'buy now' link then maybe your products and prices are wrong or they don't feel confident about you or they got just as confused as I did about the checkout - it's really poor and doesn't do what is expected.

There are so many other things wrong with the site but to give you full rundown you need a website review and that's for full members only. Sorry.

 

[DataPeople]

You should specified what you want to do, your goal, about your product or services etc., then set up.

Ok, Thanks.

 

[averncheer]

I think you need to wait and keep on attract traffic.

Usually, 70- 100 a day is low traffic.

 

[elitemanuals]

I think you need to wait and keep on attract traffic.

Usually, 70- 100 a day is low traffic.

it depends if the 70 - 100 is "targeted"

i would say 100 visitors a day is pretty good if they are "targed" visitors.

i had a website that got over 1000 uniques a day but they were not targeted... i.e. not from search engines ect... toplists, link exchanges ect dont bring very good targeted traffic.