"The LVCR provision allows retailers to sell goods such as CDs, DVDs, computer games and contact lenses that are valued at under GBP18 VAT-free from Jersey and Guernsey back to the UK through websites. The Channel Islands are not part of the EU for VAT purposes and, therefore, goods under this value sent by mail order from the Islands are exempted from VAT."
I would have to question how they could be sent VAT free from inside the UK however.
Sounds risky to me.
Yeah, snap. My understanding, following a hefty read through VAT documentation (and some other bumf), some time ago is as follows:
There is the Low Value provision - allowing anything under £18 to be sent from Jersey without incurring VAT. This applies to any business operating from the island - whether fully Jersey owned, or a subsiduary of a UK company - note that it is now nigh on impossible to set up a subsiduary here, though.
However, also, remember that Jersey (and the rest of the Channel Islands) are neither part of the EU nor technically the UK (this is arguable - in theory we are a Crown Dependency, typically counted as part of GB but not the UK - it all depends on who you ask, and what the weather is like today).
This means that theoretically (don't try this at home, kids), a business registered and based here is not liable to collect and pay VAT on any goods sent. HOWEVER, goods which are not covered by a standing exemption (e.g. LVCR) ARE STILL TAXABLE under VAT - and it is the recipient who is legally responsible for ensuring that any customers charges or regional taxes are paid.
I know of a few businesses who operate in this way - typically they "get away with it", but the odd customer package gets stopped in customs, and payment of VAT + an administration fee is required by HMRC before the package is released. Not good.
If your goods were sent from within the UK, though, then it is definitely dodgy - and probably best if you give the supplier a ring to clarify the situation. The last thing you want (or need) is for them to land you in trouble!