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promoting advice for a property website for the suffolk area

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lknights1987

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Mar 7, 2013
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I have recently developed my own property website focusing on the Suffolk county area for anyone who wants to list there properties to rent/sell to receive more enquiries its called more property space
morepropertyspace.co.uk

I am after some <removed by mod> advice on where the best place to promote my website other then emailing estate agents within my local area to list there properties that they have for clients onto my site.

what advice can you give me ?


below are some listing fees for the website not sure if there too cheap or too expensive?

Properties House/Bungerlows/Flats/Apartments = £10
Commercial Properties = £20*

Vacant Land = £0*
Featured Property = £50 ( the property will be added to the home page featured slide so you will have more chances of enquiries)

1 Months Listing is free
3 Months Listing is £30
6 Months Listing is £55
12 Months Listing is £70*

I am also giving out an offer of 50% off listing fees if you enter the couplon code mps50.

Many Thanks
Lee
 
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I'm sure you will have lots of SEO and Web experts coming into this thread soon but you have the classic chicken egg scenario. No / few properties won't attract traffic, no traffic won't attract paying customers.

IMO you should be emailing, calling, walking in to every Estate agent in the area offering 6 months free. Get yourself hundreds of listings then see how it goes.
 
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The question is, why would anyone want to be listed on your site?

No point in paying you anything unless you can demonstrate enough page views to make it worthwhile.

Offer it free for 12 month and you might get some traction but unless you can rank higher than rightmove for your chosen keywords the chances of success are slim.

Edit: it's just a bog standard wordpress real estate theme - need to do a lot more if you want to attract visitors.
 
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I don't fancy your chances against rightmove etc., as has been said above.

Rather than targeting regular house sales, maybe start working out if there's a particular speciality or niche of properties that can target? High-end homes, or sports venues, or car lock-ups, you get the idea - a very very specific area that you can realistically stand a chance to compete it, starting from nothing.

If you go about it the right way, establishing yourself as an authority on e.g. ping-pong halls, writing lots of material that is both interesting and linkable, one would hope you could start a good business with this. It's not going to be very easy enough :)
 
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fisicx said:
And certainly not using a $50 wordpress theme...
Click to expand...

Meh, my personal opinion is that themes are fine for testing your idea with (albeit with a less clashing colour scheme than the OP's site ;-)).

Once you've validated your idea, though, agreed, best to invest in proper design: one with both good looks and a decent UI/UX.
 
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MooToTheMax said:
Meh, my personal opinion is that themes are fine for testing your idea with (albeit with a less clashing colour scheme than the OP's site ;-)).

Once you've validated your idea, though, agreed, best to invest in proper design: one with both good looks and a decent UI/UX.
Click to expand...

I reckon it's quite possible to do a stunningly successful web based idea with a total absence of visual design effort.

Code: 
<html>
<head>
<stript src="gold-bar-printing.js"></script>
</head>
<body>
<input type="button" value="Print gold bar">
</body>
</html>

Google search, especially years ago. A text field and a submit button. Functionality, good ideas, empowerment of user with new capabilities, trumps visual design.

fisicx said:
The question is, why would anyone want to be listed on your site?
Click to expand...

Yup that's it.

OP: Get a good idea, make the idea better, thus making it attractive itself. That's how to market your website. To make it do something really good. Something which isn't done already. In a really good way. Spend time on making the thing itself much better. Its value to its users. Concentrate on that. That is *the* way to market it. Nice little book about that very point: Baked In. A bit from someone's review of that book: "Marketing should not be the icing on the cake but should be an integral ingredient of the recipe, baked-in from the start."
 
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