Sales & Marketing

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Sales & Marketing
Do phone lines still have a place in modern businesses?

Do phone lines still have a place in modern businesses?

With the rise of email, social media and chatbots, there have never been more ways for customers to get in touch with your business. We asked the UK Business Forums community: are phone lines...

UKBF Editor UKBF Editor
Sales & Marketing
A stranger calls: an introvert's guide to cold calling

A stranger calls: an introvert's guide to cold calling

Despite its extensive history in small business circles, cold calling remains a perennial source of anxiety for many of our users. How do I ensure I'm talking to the right person? Will I come...

UKBF Editor UKBF Editor
Sales & Marketing
Valentine's Day opportunities for small businesses

Valentine's Day opportunities for small businesses

Like any major holiday, Valentine's Day will give retail businesses a chance to score some new customers. No matter what your personal feelings are towards the day, there's no doubt that...

UKBF Editor UKBF Editor
Sales & Marketing
Six steps to using Twitter ads

Six steps to using Twitter ads

Since Twitter launched in 2006, the social network has grown to an audience of around 320 million monthly active users. There's no doubt that Twitter is one of the biggest social media platforms...

UKBF Editor UKBF Editor
Sales & Marketing
How Greyhours gets celebs to wear its products

How Greyhours gets celebs to wear its products

The watch industry seems pretty straightforward, but international startup Greyhours is aiming to disrupt the 'non-transparent' industry and has even made watched for Brad Pitt and Pierce Brosnan...

UKBF Editor UKBF Editor
Sales & Marketing
Marketing your business on YouTube

Marketing your business on YouTube

Using video to market your business has been a popular topic on UKBF over the last few months. Here Scott Millar, managing director at IT Rockstars, shares what he learnt in his first six months...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
How can sales gamification help small businesses grow?

How can sales gamification help small businesses grow?

Gamification has swept the corporate world by storm since its first being coined by Nick Pelling in 2002. In a nutshell, gamification is about taking the psychology and mechanics of games and...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
How retailers balance online and brick-and-mortar brands

How retailers balance online and brick-and-mortar brands

Today's consumer is becoming more demanding. Thanks to advances in technology, customers expect to have choices as to where, when and how they shop, both online and offline. This means...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
The importance of onsite testimonials

The importance of onsite testimonials

Testimonials have become a key part of the way we shop, with consumers routinely looking for reviews online before they decide to trust a new product or service. Here Anna Lemos, content marketing...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
How to run a successful Facebook ad campaign

How to run a successful Facebook ad campaign

Facebook ads are, in my opinion, the best advertising medium available today. No other advertising platform has ever allowed you to target your message so specifically and with such accuracy...

UKBF Editor UKBF Editor
Sales & Marketing
Six ways to get the best out of networking

Six ways to get the best out of networking

Attending conferences and networking events can be exhilarating. Any small conversation could spark a potential client relationship or business idea. But to reap the rewards you not only have do a...

UKBF Editor UKBF Editor
Sales & Marketing
I don't have an email list. Why should I have a newsletter?

I don't have an email list. Why should I have a newsletter?

This is the number one question I get asked when talking to startups. It's difficult to see why you should even think about having a newsletter if you've got no one to send it to. I'm going to...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
Help! I don't know which social media channel is right for me

Help! I don't know which social media channel is right for me

Lots of businesses start out on social media without really understanding which channel is right for their needs. This often leads to poor results, and unhappy business owners. That's why...

UKBF Editor UKBF Editor
Sales & Marketing
Why you need to leverage video content and where to start

Why you need to leverage video content and where to start

It will probably come as no surprise to you that the consumption of online video has been soaring rapidly as of late, what with the popularity of services such as Netflix and Amazon Prime and the...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
How to build and market your brand and do so fabulously

How to build and market your brand and do so fabulously

Entrepreneur Tricia Cusden founded the 'pro-age' make-up brand Look Fabulous Forever when she was 65 years old. Initially investing her own money in the business, Tricia has gone on to...

UKBF Editor UKBF Editor
Sales & Marketing
Why should stop wasting time on press releases (and what you should do instead)

Why should stop wasting time on press releases (and what you should do instead)

If you run your own business, you may think that writing a press release and sending it out to a bunch of journalists is the best way to get media coverage. Think again. Most journalists get...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
Constant change surrounds Google AdWords, but there are methods to improve PPC campaigns

Constant change surrounds Google AdWords, but there are methods to improve PPC campaigns

The one thing you can associate pay-per-click advertising with (PPC) with is constant change. Sometimes it feels like with AdWords Google must feel like it has discovered the goose that...

ChrisGoodfellow ChrisGoodfellow