For those who aren't familiar with it, branding can seem an inaccessible territory, filled with jargon, and reserved for the likes of Coca-Cola and Apple. But there are benefits for small...
UKBF Editor
You probably think that advertising your small business online will be overly expensive and that only the big brands can afford it. You might even think that without experience, your results will...
UKBF Editor
When you're a small business or sole trader, you want to reach your target customer in the most efficient and cost-effective ways possible. There are plenty of channels for doing this in the...
UKBF Editor
It's a classic question: 'tell me about yourself'. Or, even better, 'let's go around the table and introduce ourselves'. For most people, these questions are accompanied by pangs of...
UKBF Editor
Jamie-Natalie Cross explains how to turn customer complaints into a winning opportunity for your business. Whether you're a large company or small business, you're likely to have to deal...
UKBF Editor
Marketing your small company may seem daunting but there are several easy ways to get the word out. Freelance journalist and copywriter Dina Behrman looks at 10 of them. 1) Use integrated...
UKBF Editor
There's no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis - on mobile phones, laptops, desktop computers at...
UKBF Editor
So why should a small business either develop or strengthen its presence online? Clearly the world of technology, digital marketing and social media is having a significant impact on how...
UKBF Editor
In a world where the number of channels via which customers can reach businesses has proliferated as technology evolves, the phone call still matters. Taking and handling phone calls effectively...
UKBF Editor
This year, business-focused social network LinkedIn crossed the 500 million user mark, putting it just behind Facebook, YouTube, Twitter and Instagram in the ranks of social titans. A...
UKBF Editor
Perhaps no aspect of business ownership is as riven with B.S. and cheap wisdom as marketing. There's an army of 'experts' yelling at you, all trying to sell their method. It's...
UKBF Editor
It might be hard to believe, but as a business giving things away for free is actually pretty tricky. The start point of a giveaway is, at least, simple: 'Basically,' explains Meg Pope...
UKBF Editor
There are still some common misunderstandings in conversion rate optimisation (CRO) circles about what the perfect sign up form should look like and what it should be about. But what will lead to...
UKBF Editor
Trust, specifically as it relates to business, is all over the headlines right now thanks to the ongoing Bell Pottinger scandal. It's a story where Bell Pottinger, by no means angels to...
UKBF Editor
As the great American economist Thomas Sowell reminds us in Basic Economics: 'There is perhaps no more basic or more obvious principle of economics than the fact that people tend to buy more at a...
UKBF Editor
Fifty years ago this month, the Marine Broadcast Offences Act came into force and at three in the afternoon, thousands of teenagers across Britain were in tears, as Radio London played A Day in...
ChrisGoodfellow
You'd think in this era of pay-per-click and Google ads that leafleting would have been consigned to the past. And yet, when you go through the Forums, you'll find that the door drop is actually...
UKBF Editor
If you're like me, the term 'influencer' probably makes you wince. In a relatively short time span, it has entered the grand pantheon of marketing jargon. You've probably heard the term...
UKBF Editor
Networking doesn't work! It is a waste of time and money! How many people believe the above? How often have you said to someone you're going networking and they tell you it's a waste of...
ChrisGoodfellow
Cold calling; do those two words send shivers down your spine and bring you out in a cold sweat? Does the very thought of calling strangers and the possible rejection fill you with dread...
ChrisGoodfellow
