Marketing is one of the biggest challenges for any business. Finding new customers, standing out from the competition, and converting leads into paying clients can be costly and time-consuming...
Ozzy
When you’re building your first business from scratch, establishing an impactful marketing pathway can be challenging. Our ever-growing technological landscape means the way we connect with our...
graceks
In an era where our smartphones seem like extensions of our hands and social media platforms act as our digital billboards, one might wonder if the humble business card still holds its ground...
Ozzy
Navigating the marketing landscape as a small business founder can often feel like charting unknown territory. With constrained resources and fierce competition, it's crucial to employ strategies...
Ozzy
CRM (customer relationship management) tools are systems that store all data on your current and potential customers in one place. This helps businesses manage customer relationships, understand...
ChrisGoodfellow
TikTok’s popularity has increased rapidly in recent years, creating a virtual universe all of its own where viral videos, trends and challenges reign supreme. Yet the rising success of...
ChrisGoodfellow
As Gen Z grows older, they’re becoming more and more influential in the consumer market. In fact, a recent study by Knit revealed that Gen Z makes up 40% of the global consumer population with a...
ChrisGoodfellow
Your business is growing and you’ve seen some success, but you want to stand out from the crowd when selling B2B. According to gov.uk, there were 222,068 new incorporations in the UK between...
Amalie Smith
You think you've got a killer business idea. Your product and service is solid, the business plan is bullet-proof, and you may even have some investors on board – but have you got your website...
ChrisGoodfellow
As with many budding entrepreneurs, you may have a business idea to revolutionise your sector. But do you really know your target market? Whilst your product might be pristine, you may not have...
ChrisGoodfellow
Social media marketing has done wonders for companies across the globe - but is it right for your business? With the seemingly-unending rise of platforms like Instagram and TikTok, it’s no...
Amalie Smith
Investing in paid ads can have many benefits, if used correctly. Not only can they boost your reach by advertising new content to existing customers, but you are able to expand far beyond your...
ChrisGoodfellow
You might be familiar with the marketing and search engine optimisation capabilities of Google Analytics. It is a tool to measure, trace and track how your website is performing. Through...
ChrisGoodfellow
Is your business losing customers? Here are some strategies to improve customer retention – and what to do if you lose them. Research suggests that finding a new customer is five to 25 times...
Dan Hobson
The King’s coronation is expected to give the UK economy a much-needed boost, presenting an exciting opportunity for small businesses to leverage the event for extra sales. Royal events and...
ChrisGoodfellow
Email marketing should be a core part of any small business marketing strategy. A mailing list is a quick and easy way to share updates, engage customers and build up a loyal community around your...
Kat Haylock
Consistent branding with engaging visuals is incredibly important for small business owners. It helps build trust, increase brand recognition and bolster the rest of your marketing activities...
ChrisGoodfellow
Love is in the air… Valentine’s Day is nearly here! Do you have a business that could use a Valentine marketing campaign to attract customers? If you need some heart-filled inspiration, take a...
ChrisGoodfellow
Marketing is an essential part of winning new customers. But deciding how much to spend – and on what strategies – can be challenging for many business owners. A question that crops up...
Dan Hobson
People spend more on the build-up to Christmas than at any other time of year – and your business needs a festive marketing plan to get in on the action. While the UK enjoys the last few weeks...
Dan Hobson
