Community Blogs

The Coronavirus pandemic has created a number of unique challenges for business and job seekers the world over. Not only have Government restrictions impacted the revenues of companies of all sizes, but it has created unprecedented pressure on the jobs market. According to UK Government...

Do you want to learn more about jet washing in Great Park? Are you interested in using jet washing services to spruce up your home? Many people answer yes to these questions, so it’s essential to understand the dos and don’ts before proceeding. Here are the 10 most misunderstood facts about jet...

Annual leave management is an important role within human resources. It goes without saying that the larger the business, the more time must be spent on dealing with annual leave requests, updating company calendars, and ensuring that any leave is reflected in the payroll for the current pay...

I had a revealing Zoom meeting with my elder daughter on Sunday. She was telling me about her recently single best friend whom she had been helping most of Saturday to pick a likely man from an internet dating site. It’s not my normal source of email marketing research, but it was revealing. She...

In my early days as a social media manager, it was an uphill struggle. My clients didn’t know what a successful campaign looks like and we clearly had differing views on the results that were important. Most of my small business clients were happy with just growing their likes and followers, but...

Your email database is the most valuable element of your email marketing strategy. Your subscribers’ interests, goals and needs differ. You can’t send all of them the same email. To deliver highly-personalised, relevant and valuable content perfectly tailored for each subscriber, you need email...

According to a survey done by Smart Insights, over 47% of small business owners lack a documented digital marketing plan. Many do digital marketing activities but don’t have a framework on which to build their marketing program. Digital marketing performed in this way results in the waste of...

[MEDIA] When it comes to small businesses, almost all struggle with the to-spend-or-not-to-spend syndrome. And one area that falls under this indecisiveness is bookkeeping or specifically hiring a professional accountant. Most businesses are easy to manage at the start – giving owners a false...

No matter what line of business you are in, knowing how to deliver an idea is key. To be a successful business owner, you need to have the ability to present and persuade. And now that COVID-19 safety measures have moved most business-related presentations online, honing your presentation skills...

Guidance and resources to help businesses and organisations better prepare for data protection compliance if we leave without an adequacy decision. The UK left the EU on 31 January 2020. There is now a transition period until 31 December 2020 while the UK and EU negotiate additional...

At the beginning of lockdown the best bit of news anyone received, after mounting job uncertainty, was the introduction of the Coronavirus Job Retention Scheme, (or furlough scheme to the layman). The scheme was praised by many (myself included, and I am not easily impressed - ask my boyfriend)...

Many small and medium-sized enterprises (SMEs), whether engaged in email marketing or not, will be wondering whether they will be affected by the end of the transition period, and, if so, what they will need to do in order to prepare themselves. If they aren’t, they need to be. While there is a...

Over the last couple of days, I’ve received a number of marketing emails offering advice and suggestions for help during the lockdown in England. Some appeared hurried and most were generic. I can see the, rather obvious, intent of such offers as helpfulness brings its own reward. By being...

The ICO has been very strict with regards to profiteering from Covid-19 response and lockdowns. Tell a lie in a marketing email and you are in the crosshairs. That should not stop you from experimenting with ways of gaining an advantage because of lockdown and people’s wish for more dependable...

I have heard it said that the biggest problem with email marketing is the fact that everything can be measured. It probably seems counter intuitive. Yet it was the same with desktop publishing when all of a sudden a multitude of typefaces and fonts were available and publishers seemed to want to...