Community Blogs

Do you know how to prevent your emails from being spoofed, improve your email deliverability and ensure that people who signed up to your email lists continue to receive your marketing emails? If you are using your domain name to send emails then email authentication is crucial to your email...

[IMG][IMG] For businesses such as hairdressers and beauty salons which operate ‘close contact services’, the COVID-19 crisis has been a source of significant uncertainty. Months in lockdown has led to understandable anxiety about their financial survival; and now, as they reopen, many are...

The suggestion is that our brain processes images many times, many thousands of times, faster than copy. So let’s concentrate on landing page images. Your marketing email has made your subscriber aware that you have a solution to a problem they may or may not have been aware that they had....

The process of publishing a periodical is very similar to that of email marketing. We can learn from it. Publishers receive feedback from unsold magazines, albeit a couple of months after that particular issue was sent to the printers. They need to grab a passing customer’s attention, using...

Can Gmail for Android users add recipients directly from the email body? How did the COVID-19 pandemic change the landscape of email security and what can businesses do to enforce better email security measures? “A bad email reputation is like a hangover: hard to get rid of and it makes...

The search for effective Subject Lines for an email marketing campaign is the bane of anyone whose job it is to write it. It’s bad enough sitting in front of a blank Word document waiting for inspiration to hit, but it’s much worse trying to pick the few words on which the success of the...

COVID-19 was officially recognised as a pandemic on 11th March 2020, and since then our lives have been turned upside down. The Coronavirus Job Retention Scheme (CJRS) was announced just nine days later on 20th March in a bid to help employers and businesses across the UK. Fast forward to six...

Where you work has a huge impact on how you work — after all, you spend over one third of your day at the office. Studies conducted by Gensler shows that a well-designed office space can foster a healthy company culture and increase the productivity of employees by over 20%. [IMG] However,...

Reproduction fireplaces are antique fireplaces that have a certain ambience all their own. Many people specifically seek out these types of fireplaces because they give the room a very unique look that everyone who visits is sure to notice. Best of all, each of these fireplaces offers something...

You're planning to build a new website, and not sure what pages you need? Check out this video, where I go through all the essential pages you should have on your website. [MEDIA]

Having good and reliable healthcare is vital, not just in one's own country, but also when traveling abroad. Millions of migrant workers live and work in the UK. Understanding the country's healthcare system and how to best utilize it is important for these expats. If you're new to the UK and...

Shares are “portions” of a company that is limited by shares and are simply a divided-up unit of the value of a company (each share is a specific percentage of the entire business). If you’re a business owner who has just completed your limited company formation, you’ll soon be making important...

It is common advice that when selecting an image for an email marketing campaign you should not go for one merely because you find it attractive. After all, you are not trying to sell to yourself. An image should catch the attention of a subscriber just long enough to ensure they do not to click...

I’ve spent much of lockdown attempting to learn a difficult piece of software. It’s technical, it’s involved, and it’s unlike anything else I’ve ever tried, which might explain why I’ve struggled with it. I considered an online course. I considered the cost as it’s more than I wanted to pay for...

I have eleven dictionaries. In addition, I have two thesauruses. To be fair, I only use five of the dictionaries with any degree of regularity, although the two thesauruses take a bit of a pounding. Like me, you might think I would be a whiz at Countdown. After all words are my job and I don’t...