Community Blogs

Copywriting and SEO writing are core components of any content marketing strategy. “Google only loves you when everyone else loves you first.” – Wendy Piersall In this article, we’ll take a look at the differences between copywriting vs SEO writing, when to use them and how to nail each form....

Business takes place on an international scale, and this means that the majority of business transactions taking place every day will cross over borders – and involve multiple currencies. Exchange rates present a potential nightmare for anyone new to international trade and it can quickly turn...

I have a fascination with history, especially the social and political sides; a bit of a contrast with email marketing. So you’d think I’d be thrilled to be, like you, in the middle of a political crisis. It’s the reverse in fact. I’m worried for the outcome. There will be professors who...

Data protection regulations can be seen as the bane of anyone who collects or maintains personal data. We, with our dependence on email marketing lists, have to make a considerable investment with regards to research and training staff, so being told by the ICO that we might need to make a Data...

The ICO (the Information Commissioner’s Office) polices data protection and, with our, hopefully massive, email marketing lists, you’d think we should be wary of them but it’s just the reverse. We should look upon them as a valuable asset. It is almost as if the ICO doesn’t want a lot of...

There are any number of things to consider when designing a landing page. This is email marketing, so there will be lots of options, but here is my top seven. You might disagree, but it might get you thinking. 1/ One size does not fit all You will be working with segmented email marketing...

There are many factors to consider when it comes to creating landing pages to back up an email marketing campaign. Much will depend on, for instance, how the person arrives at the page, and each route will require different design factors. For instance, if they came via an online ad, you’ll...

You can’t argue against it. It’s obvious that selling products at a loss does nothing for your ROI, at least not directly. Yet email marketing companies do it. Not only that, the most successful seem to do it more than the others. Therefore, they must have their reasons. For research purposes I...

Having lots of subscribers to your email marketing lists might well give you the feeling that you’ve cracked it, but without detailed information on your subscribers, you cannot effectively segment your lists. If that’s a bit of a downer, don’t worry. There are some straightforward ways to gain...

This is a post on behalf of a friend who has just started work for a company that make , or rather cut Picture Mounts / PhotoMounts - they are basically the same thing. They are just called different things by different people. If you work in the 'Image' business - ie Photographers / Artists /...

There are countless business owners that stopped using flyers for promotion since they think they are no longer effective. While it is true that since the internet is so much better, the efficiency of flyers is lower but this does not mean they are not to be considered. There are many cases in...

Testing only works if you know exactly what you’re looking for. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe Here are our top split testing tips on how to design and tweak your A/B testing to...

Watch out, HMRC is about again. This time they have the BBC in their firing line; namely, three BBC journalists: Joanna Gosling, David Eades and Tim Willcox. So what was HMRC’s beef with them? Did they do an undercover exposè on their Christmas Party? Did they write a scathing article about...

Facebook suspends tens of thousands of apps in ongoing privacy investigation, Amazon is manipulating search results to boost its own products and profits plus an SEO WordPress plug-in adding custom favicons to mobile snippet preview. “Even when you are marketing to your entire audience or...

Making money from blogging isn’t the world that it once was. Now that anyone can make their own blog, it’s becoming increasingly difficult to break through and get noticed. That said, there are still a number of ways that you can monetize your blog in 2019. Here are a few examples. Get Traffic...