Community Blogs

An ebook that will prepare you for the new email marketing decade, a study shows a slow decline in the rate of email spoofing through exact-domain impersonation and cybercriminals conducting BEC attacks by exploiting cloud-based email services costing U.S. businesses over $2 billion. “A bad...

[IMG] Recent global events brought an almost unprecedented volatility to the financial markets, with huge drops in the leading stocks, indices, currencies and commodities and record breaking increases in value of some of these assets. While volatility can present significant risk for the...

Are online feedback forms worth all the effort? After all, only a small percentage of your customers will be bothered to complete it. That’s a lot of anticipation to get a few desultory dribs and drabs returned. The answer is ‘Yes’, but only if you accept that you are unlikely to be...

It’s a valid question. You have lots of objective data on the subscribers to your email marketing list, and it increases every campaign. What on Earth could the value be in a subjective response? One of the many reasons given in support of feedback forms is that they give a way of improving...

As COVID-19 spreads across the globe, businesses have started to feel the pinch as cash flow and liquidity problems due to halted production, supply issues and changing consumer behaviour take hold. Of course, the upheaval from the coronavirus outbreak will eventually subside (we hope). In the...

Magento is one of the most popularly used open-source platforms that is designed for online shopping stores. Built in PHP, it has become an incredibly popular choice for those who want to set up an online store. The reason why Magento is used so commonly around the world is simply because of the...

As the coronavirus crisis worsens, many companies are looking to make moves that ensure their survival. One of the most popular choices instead of closing is working from home. If a company is able to continue its operations with its workers working from home, productivity will not be affected...

The current situation concerning Coronavirus (COVID-19) is fluid and unpredictable. Businesses, and small businesses in particular, are understandably nervous about what the impact on them will be. However, there are steps you can take to mitigate problems, and who knows you may even discover...

You’ve probably wondered – more than once or twice – what would be the best time to send a marketing email. When thinking about communicating with their audience, marketers often focus more on the content and less on the timing of their marketing emails. “You’ve created a product/service that’s...

No one likes a complainer. Particularly when it comes to email marketing. However, complaints happen – even to the best senders – and receiving a complaint doesn’t necessarily have to be doomsday. Actually, the email complaint rate can be an extremely helpful indicator revealing any blind spots...

Humans - we can always be trusted to band together in a crisis. The community spirit comes out, the altruism exudes and everyone looks out for each other. Even if the government doesn’t seem to give a toss, at least we, you, us, the people have got each others’ backs as best we can. But where...

You will note that the heading is a question. This is not a list of clichés to avoid like the plague, but more when you can use them to your advantage. You should exercise care, but you can say that about all words in an email marketing campaign. Some clichés are pleonasms, such as bent out of...

[ATTACH] Coronavirus is sweeping the world, and this week, the UK ramped up its action plan to try and delay the spread of the disease. The impact on the economy is unclear, and many people are worried about the effects the health crisis might have on the property market. Brexit and the general...

In my early days of copy writing I did a bit of proofreading for email marketing and newsletters. It’s a painful way to get your name known. It is also quite boring due to how repetitive it was; the same mistakes were made time and again. For the English language to retain its edge, it needs...

[ATTACH] An accident at work claim has possibly crossed your mind at some point, and rightfully so; every year, thousands of hard-working individuals are left injured or disabled due to unsafe workplace conditions, who do exactly the same. An injury at work can strike out of nowhere, leaving...