Community Blogs

About 77% of top organizations consider data analytics a critical factor of their business growth, and this percentage is only going to grow in the coming years. The number of jobs in the Big Data industry has increased by 106% from the year of 2014 to 2017. This apparent surge is due to the...

SEO agencies are always trying to stay ahead of Google updates and changes, and as we move towards a future of AI, 360 Data and UX led campaigns – what can be expected from SEO in 2019? Server performance Website speed and performance has always been important, and load times should always be...

Confused by keywords? Addled by AdWords? Don’t know your PPCs from you CPMs? “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis In this brief, but a value-packed guide, we’ll tell you everything you need to know to get started with...

In this digital marketing news roundup, we cover British Airways facing a record penalty of £184m for last year’s breach of its booking system, a call for a social media strike and forecasts on online advertising. “Marketers need to build digital relationships and reputation before closing a...

I hope it shows that I spend a great deal of time researching these posts, even to the extent of taking reading matter with me on a weekend away. Whenever there’s half an hour or so when there’s nothing on TV and I don’t want to seem greedy by being the first to breakfast, out comes the laptop,...

Making yourself apparent to your target audience has always been the difficult aspect of email marketing. No matter how good your offers are, if your customers are not aware of them, they won’t sell. The more blanket forms of advertising, such as TV and other types of what we might call...

"As an SEO Agency that has been operating for over 10 years, we often get asked about the value and importance of a service that can at times feel time and budget consuming as we progress towards KPIs and ROI achievements. According to the founding father of Microsoft Bill Gates: “If your...

In this PPC and Ads news roundup, we cover a Facebook ads feature which makes a comeback, the reason Google Ads API went back to Beta and, of course, a comprehensive report giving you all the insights you need into paid social marketing. “Pay per click was just the beginning. The real evolution...

Just when you thought it was all over, that all your data protection processes were up-to-date, along comes another EU regulation on personal data. No, you haven’t travelled back in time and are reading an article about GDPR. This is GDPR 2.0 and it’s called ePrivacy Regulation (Jaws music plays...

[ATTACH] If you are selling on Amazon Seller Central or Vendor Central, don’t miss this October’s Amazon Seller Conference in Manchester, #AmafestUK! This event is ideal for anybody who is already selling on Amazon, as well as those who are interested in getting started on the platform. If...

In this search engine news roundup, we cover Google potentially using Wikipedia to rank websites, GoogleBot no longer supporting robots.txt noindex, and a Search Marketing Benchmark report for you – SaaS edition. “Search engine marketing and search engine optimisation are critically important...

In this social media news roundup, we cover the major 10-hour outage of three of the most used social media platforms, Instagram’s new ad option in Explore and how does LinkedIn’s news feed work, exactly? “Social media puts the ‘public’ into PR and the ‘market’ into marketing.” – Chris Brogan...

The trade journals, as well as mainstream news media, have frequent reports on how advertising doesn’t work, and how people believe they are unaffected by it. Both are fantasy, as you will prove. Email marketing is advertising, simple and, hopefully, pure. It works, or else you would not sell....

In this email industry news roundup, we cover MailChimp’s ongoing users’ complaints and disappointment, Litmus’s report on email engagement and the major changes coming to third-party apps due to the Gmail API update. “If you’re not seeing the email channel as a money-making machine, you have...

If you are running a small business, becoming a member of a code sponsor within the Consumer Codes Approval Scheme can provide an endorsement of trust and confirmation that you have a commitment to high quality customer service and consumer protection - which can give you the edge over your...