Community Blogs

The best way of ensuring success of an email marketing campaign is to provide a solution to a problem that your subscribers have. It’s a basic tenet. You are telling them that you understand their difficulties, and, after some thought, have come up with a solution for them. Not only do they buy...

Everyone will be concerned about the effects of Coronavirus on their businesses. There are all sorts of untested changes that they’ll be putting in place and many will be confused as to the effectiveness and legality of them. You could help them. They are looking for the most up to date, and...

Do you remember the pre-Christmas TV advert for the exercise bike? You probably will if you frequently use social media. It was slated as sexist, the assumption being that the man wanted his partner to get fit. My younger daughter-in-law was bemused. She’d have loved to have one, but the family...

There’s no argument against the biggest factor in people buying, from marketing emails to visits to superstores, is emotion. All the evidence supports it. If you don’t focus on it as the main motivator of your subscribers, you are missing out financially. It is just as important in the present...

Gaining customers is one thing but keeping them is another. Earning customer loyalty is all about making sure that customers will keep buying your products so you can continue to drive revenue for your business. You don’t want those customers you worked so hard to find to disappear before you...

When forming a company, you’ll have to familiarise yourself with your shareholding company’s key terms and definitions, including “shares” and “shareholders” and what these terms mean for your business. In order to understand the duties and responsibilities of a shareholder, it’s important to...

Leasehold properties are among the most common type of properties you can find in the UK. Unlike other types of properties, with leasehold, you don’t physically have ownership of the land upon which that property is located. However, a person rents the said property for the stipulated period, it...

If you had told me six months ago that a global pandemic would force us into lockdown, everyone would be working from home, people stopped hugging each other and that the government would be paying 80% of our wages I would have laughed at you and demanded a big gulp of whatever you were...

The Coronavirus has put tremendous pressure on small and medium-sized businesses (SMBs). For startups, in particular, this is a challenging time to keep moving forward while attracting (much needed) investment. For tech startup vying for an injection of capital and mentorship, the process has...

Today, we’re definitely in an era fueled by technology. From smart thermostats to voice-activated light bulbs, self-driving cars to telehealth, technology has made it possible to do pretty much anything. And for most of us, it’s hard to imagine life without it all - even though it wasn’t...

Are the email subscribers on your mailing list as active as they should or could be? Or, do they just ‘plague’ your email list and cost you money with seemingly little to no ROI? How are you supposed to deal with such inactive email subscribers? Should you just ‘purge’ them from your active...

One of the many unfortunate and unforeseen consequences of the COVID-19 crisis has been its effect on the housing market. With letting agents and estate agents closed in line with government guidelines, and solicitors and removal firms similarly being forced to shut up shop for the time being,...

eden London, a principal contractor and fit out service based in the South East, is pleased to announce its partnership with The Prince’s Trust charity. Having successfully completed a number of projects for The Prince’s Trust, including renovations and fit outs in South London, Blackfriars,...

Email marketing has the highest ROI – 42:1 – compared to any other form of communication. As such, it’s the best approach for businesses to build a relationship with their customers. Yet, if you are starting from square one, creating an impressive email list can feel like a Herculean task. “A...

The advent of COVID-19 out of China, the world has been brought to an almost financial standstill over the virus. Many countries have enacted stay-at-home orders which have had a global effect on small businesses within the UK and around the world. Because of this, many people are feeling the...