X (Twitter) to extreme for your brand?

UKSBD

Moderator
  • Dec 30, 2005
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    Why do people actually read tweets?

    Is there actually anything worth reading?
    When I 1st got a PC I spent a lot of time on Usenet, long before Google ruined it.

    Most people wondered what we did on it and if anything was worth reading.

    Twitter is (or was) very similar to Usenet, I probably spend more time there than anywhere else.

    Don't post a lot, just lurk like back in the old Usenet days
     
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    fisicx

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    Sep 12, 2006
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    The fun bit about usenet was the rabbit holes things went down. You could end up in all sorts of weird places. But it’s where Godwins Law started out.
     
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    It is not a question of whether X / Twitter is now a hot bed for the far-right or not. It is.
    Your Twitter is, because by your own admission those are the tweets you read and interact with. Twitter is a mirror.

    Still no racist/sexist tweets from the people I listed earlier.

    (including tweets where the N word is liberally used)
    Kanye West?

    Is there actually anything worth reading?

    Depends on who you follow

    Dave Trott and Rory Sutherland post interesting things regularly.

    Not racist/sexist either.
     
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    MikeJ

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    Jan 15, 2008
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    The most sexist thing I get is a daily (pretty much one per day. Rarely more, rarely less) pornbot account that follows me. I delete the follower and remove them, but I don't think it makes a difference. Each account has about a 100:1 ratio of following:followers, but since it's free and presumably automated then I guess that's a good return. Not sure if any of them make any money, and I assume they all lead back to the same paysite(s).

    The only amusing thing about this is a small percentage of the accounts have actually posted something. Some random saying, with no reference to what/why it's being posted. And reading through them can be quite poetic...

    In Kekkonen summarised his political position to the United Nations by saying that the Finns wanted to be physicians rather than judges in superpower politics
    Such a mode of admonition wins only coarse abuse for me and indeed I almost feel as if I deserved it for I hate to use such arguments but they sink into his stupefied heart and make him pause and ponder and abstain more than anything else I could say
     
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    MikeJ

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    In terms of practical use/advertising, I follow bands and artists that I like so I know if they're touring/doing shows. Similarly local theatres to find out if anything has been announced. I follow LNER and Transpenine as we use their trains regularly, so I'm aware of any disruptions.

    I also follow various friends, just for a bit of a crack. I always follow my MP and the Prime Minister (both the official account and their own account).

    If those accounts moved over to Bluesky, then I'd probably dump Twitter.

    @DirtyFootbaIIer is very amusing too.
     
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    In terms of practical use/advertising, I follow bands and artists that I like so I know if they're touring/doing shows. Similarly local theatres to find out if anything has been announced. I follow LNER and Transpenine as we use their trains regularly, so I'm aware of any disruptions.

    I also follow various friends, just for a bit of a crack. I always follow my MP and the Prime Minister (both the official account and their own account).

    If those accounts moved over to Bluesky, then I'd probably dump Twitter.

    @DirtyFootbaIIer is very amusing too.
    How many far right posts do you get from LNER/Transpenine?

    Theatres the same.

    Its perfectly possible to use twitter/X with no far right spam, unless of course you go looking for it, so you can complain about it,
     
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    MikeJ

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    By amazing coincidence, the ever excellent Simon Sebag Montefiore posted this today...

    XTwitter is like spending time in the teeming square of a raucous, gaudy, cosmopolitan city where in a corner-cafe, one meets wits, scholars and decent people who talk books, art and history and tell stories; there’s a park full of people who report from their own streets, walk their dogs and share worthy moments of other lives.

    There’s a garden full of people who teach you things you don’t know, who listen to things they don’t know and bring you news of wars and revolutions in faraway places they have seen you and haven’t; often they are in different even opposing worlds and disagree with you but you share empathy and humanism ; some become friends for life.

    There’s a fairground full of strange mirrors, vertiginous rides and trapdoors where hucksters, killers, vampires and poisoners trade lies, poisons & daggers; & in dank alleys, their cohorts of masked, poisonous, ignorant bigots and fanatics attack in gangs, hyenas hunt, vultures swoop, snakes slither and one suddenly finds oneself almost alone in a dark place.

    The skill is to stay in the café, the park or the gardens, even the fairground, but in the open, in the light…

    Those who pay attention may have noticed I posted an article two days ago and took it down an hour later because it didn’t feel right. My career as a writer historian is sharing interesting important facts & ideas but in a history book you have years to consider sources; here you sometimes don’t take long enough.

    I am happy to take down something if I think it excessive or questionable or just incorrect and to admit if I have got something wrong. Such moments are hardly surprising in the midst of a war of information in the Middle East and in Russia/Ukraine, two areas I write about…

    Most people on here often get things wrong but very few ever admit to doing so and even fewer correct themselves. That goes as much for ghoulish trolls and respected pundits as it does for giant news media - even when as happens repeatedly in both wars, their stories are totally disproven within hours or days. The world especially this square would be better if everyone would do so more often… especially if you wish to criticise others…

    In the process, I had to block a pack of haters, racists, bigots. But thank you to so many who sent support.

    Oh and enjoy the square; especially the café - but keep out of those backalleys….
     
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    MikeJ

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    How many far right posts do you get from LNER/Transpenine?

    Theatres the same.

    Its perfectly possible to use twitter/X with no far right spam, unless of course you go looking for it, so you can complain about it,

    The only ones I see are when other people repost them to complain or interact with them.
     
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    UKSBD

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  • Dec 30, 2005
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    The only ones I see are when other people repost them to complain or interact with them.
    exactly the same here, I see hundreds of tweets saying how bad people are for tweeting things, but rarely see the things they are tweeting about.

    I also see lots of people saying they don't like something just based on the fact that someone popular who they follow says they don't like something.
     
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    Ozzy

    Founder of UKBF
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    I also see lots of people saying they don't like something just based on the fact that someone popular who they follow says they don't like something.
    The only reason I like ducks is because you do!
     
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    Porky

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    Frankly I have no issues with Elon Musk, it’s easy to criticise him but the guy has accomplished some amazing stuff with Space X that’s for sure. Well beyond what the vast majority of the world could accomplish.
    As for X, I preferred the Twitter brand but fully accept if he was to branch out into none English speaking regions of the world using X was possibly a shrewd move and at the end of the day it’s his business, probably paid well over for it IMO and he can do what he likes with it.
    As for “far right”comments the way it’s going, unless you fit this far left agenda the media would have you believe everyone else is far right. Getting silly now imo.
     
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    YasmeenLondon

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    If this thread proves anything, it's that Twitter/X is very divisive, some people are strongly opposed and others strongly in favour, so make of that as you will.

    Personally, I do not see issue with having an account and using it for support, things get more complicated when you advertise on it due to the various boycott campaigns.

    Most businesses tend to be cautious exposing their brand to anything controversial or divisive as it invites unnecessary risk.

    Reiterating my original advice, it all depends on your target market and testing, what works for some will not work for others.
     
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    ctrlbrk

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    May 13, 2021
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    The political effects of X’s feed algorithm

    From Nature.

    Switching from a chronological to an algorithmic feed increased engagement and shifted political opinion towards more conservative positions



    For those who still believe in science.
     
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    Karimbo

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  • Nov 5, 2011
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    I pay more to american tech firms to reach my UK customers than I pay myself or HMRC (combined), it's really pathethic that we have cucked ourselves to american companies.

    India, china, Europe, Brazil, japan have their own national payment protocol, namely UPI, wechat/alipay, wero, elo, jcb respectively.

    In the UK we have nothing like that, so we have these american companies taking a cut from UK transactions every time someones uses a card.

    What social media companies take out of the UK economy is absolutely eye watering.
     
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    Karimbo

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  • Nov 5, 2011
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    The simplistic part of my brain is saying "hang on, that's not right, how can Karimbo pay tech firms more than what they get in return?".

    I'm sure I'm missing something from the above statement. What am I missing?
    You can run a business with 10 million revenue, 8 million adwords, 1.95m other costs and take 50k for yourself.

    Whats so hard you grasp about that?
     
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    ctrlbrk

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    You can run a business with 10 million revenue, 8 million adwords, 1.95m other costs and take 50k for yourself.

    Whats so hard you grasp about that?
    Thanks, I assume those are example figures, but even so, wouldn't those costs be too disproportionate, i.e. taking 50k home with 8 mil for adwords?

    In other words, wouldn't that make the adwords component way too expensive compared to the rest?
     
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