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it is an estimated organic traffic based on ranking and click through rate. It is obviously not as accurate as it should be but it gives a pretty good idea of the potential amount of traffic a site may receive. If you tally this up with the domain authority (i use Moz) it all starts making sense. In this case, I doubt very much the site is generating a lot of traction hence the reason I recommend removing AdSense.And how does SEM rush determine the traffic? Unless it's tracking visitors to a website how will it know (apart from making a wild stab at the numbers)?
But this is another meaningless figure. According to Moz my DA scores are the pits yet the sites rank well for a whole range of keywords. It's no better than the old pointless Google Toolbar PR score.I...if you start combining other parameters such as domain authority....