TBH there are a fair few content creators who need to be replaced by AI
Most people are not very good at what they do. We all sort of muddle along. We may have some rudimentary skills, but only a select few are masters at what they do. Anybody can hit a drum and make a noise - but I have only ever worked with two really great drummers - the rest were sort of OK.
Everybody can write. Very few people can write creatively. Of those, only a select few can tell a story. Of the very few that can actually tell a story, only very few can tell that story in such a way that we are pulled through and desire to find out how the story is resolved.
So now we are in the hands of masters. People who can write creatively and tell a story and can do so in such a way that we WANT to find out what happens next.
Of that tiny minority, very, very, very few can tell that compellingly creative story in such a way that it sells a product.
It took a John Caples to write
"They laughed when I sat down at the piano. But when I started to play . . ."
It took a David Ogilvy to write
"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."
Both of these gentlemen wrote books on how to write copy - but most copywriters seem to not have read them. Most do not indulge in any formal or informal education in writing copy. They think they can rely on intuition - and some innate ability to string words together. As a result, they make the same mistakes again and again and again.
In fact, most copywriters are unaware that they must tell a story, so they just string a collection of superlatives about the product and the company together - a total turn-off!
But it will never match the tome of true personality
AI must follow a series of set and programmed routines - and that is the very opposite of creativity. It is just so many rules. And Ogilvy once said "I hate rules!"
