Would you take the next step

[MASSEY]

If you were to require these services and clicked on a google advert and landed on this page

Would you pretty much feel like making a call or would you think nah leave it,

just after a ball park opinion please don't be to harsh

http://www.birminghamelectriciansltd.co.uk/Rewiring-Birmingham-Electrician.html

thanks people

 

[fisicx]

I need some rewiring doing but don't meet any of your criteria so I probably wouldn't call as it looks like you just renovate old houses.

The is nothing on the page to make me want to call you. If you are using PPC then the visitor already knows what they want so you promo is wasted.

Tell me what I get for my money, give ballpark figures as to typical costs, timescales etc and finish with telephone, email and contact form on the page.

As it is the page looks like something you knocked up last night without any consideration of marketing , UX and lead generation.

 

[estwig]

It's pretty poor mate, sounds like typical scare mongering from an electrician, just cause I use an extension lead doesn't mean my house needs a re-wire.

fiscix has it nailed, you gotta try a lot harder with the marketing.

 

[MartCactus]

Certainly the site has nothing that would put me off instantly. Few points

1) Re the design, the blue header is wider than the rest of the page, just looks a bit odd - I'd narrow it down, or widen the part holding the text.
2) the link at the bottom of the rewiring page under "need more info" is broken, appears to be missing the http: bit
3) I like the fact that if has some pricing info (house rewiring from GBP2000) but would be useful to have a list of other typical jobs with typical pricing.

EDIT: ignore my comment about the 404 - I see that most pages aren't up yet.

 

[Lee Jones Jnr]

Your pricing isn't low enough for someone to call based on price which seems to be what your trying to do.
I also think the list is too long.

 

[MASSEY]

Thanks guys,

mart I'm glad yu mentioned the width of the header I was planning to trim it down and get a banner done.

Estwig I agree it is slightly scare mongering I need to change my style of writing. Also the criteria needs changing more explanation.

Fisicx thankyou for the input, I will incorporate what you have mentioned, but possibly have a link to the contact form,

I'm getting there though

 

[MASSEY]

Your pricing isn't low enough for someone to call based on price which seems to be what your trying to do.
I also think the list is too long.

Possibly maybe I should change it to £1800

 

[Lee Jones Jnr]

I doubt the average consumer has any idea what a rewire costs so maybe better stick with 'never beaten on price' etc as they won't know if £100 or £10'000 is the going rate.
I had a three bed house with conservatory and outside lights done in January, along with 3 safety inspections and certificates for other houses for £1450.

 

[fisicx]

Fisicx thankyou for the input, I will incorporate what you have mentioned, but possibly have a link to the contact form,

No, put a quote/contact form on the page. It's a PPC landing page so you have to do things differently.

Even changing the cost to £1800 wont make any difference. You don't give the scope of the work, hown many rooms, if you are doing structured cabling, does this include cable TV, ADSL, external lighting, the full kitchen, wall lights etc.

And look at your file names: Rewiring-Birmingham-Electrician.html looks awful, just seeing that would put me off.

 

[Lee Jones Jnr]

A consumer looking for a rewire is unlikely to care what your file names are.

 

[MASSEY]

That's what's hard on this forum to tell what peoples opinions are based on,

It's like a web designer not purchaseing off a clotheing web site because it's not w3 strict, and also from marketers perspectives.

I'm not saying that's you fisicx you make a valid point that for ppc a different approach is needed and I also think the file name is to ugly.

 

[MASSEY]

I doubt the average consumer has any idea what a rewire costs so maybe better stick with 'never beaten on price' etc as they won't know if £100 or £10'000 is the going rate.
I had a three bed house with conservatory and outside lights done in January, along with 3 safety inspections and certificates for other houses for £1450.

Dam now that is cheap

 

[SusanBryant]

Hi,

Could you do a comparison chart type of other local electricians if you are looking to compete on price?

If not then, as mentioned before, I'd probably just say "low price guaranteed" or something similar.

Good luck!

Susan

 

[longleaf1]

You dont want to be too flashy but its just so boring!!
Its such a long page full of information just for a single service ( a rewire)
I would shorten, bullet point what you do, make it a bit more colourful, add the NIC and Part P logos at the top, I always get drawn to stuff like that.

Also do you just work in Birmingham? If not and you cover coventry for example - would you be better with the West Midlands.

Just my opinion

 

[Matt1959]

you want to ensure whether you want to go after those that want cheap. I wouldnt want cheap, I'd want the best job for the money which is slightly different. Its peoples houses and famillies at stake here, the job doing right is forefornt of peoples minds i would say. I'd say competitive buts that about it....

 

[MASSEY]

The thing is most people know jack about house rewires, i'm sure most of what I put if they are truely after a house rewire will happily read it,

matt that's the thing I don't want the cheapo's I want people like you ,

I need to start planning the next attempt

 

[longleaf1]

The thing is most people know jack about house rewires, i'm sure most of what I put if they are truely after a house rewire will happily read it,

Ahh you may have a point here... i know nothing about this sort of thing and would probably read the info but maybe you could re arrange it so all the info is on a different page and have a link to it...

 

[Matt1959]

IMO trade sites should shout technical and expertise so you comes across as better and more knowledgable than everyone else. At the end of the day i defy anyone to say they thye dont want the work done properly. conversation around the dinner table - god he's cheap, yes but are they anygood? Leave out any marketing speak and let your expertise do the talking, then price becomes almost secondary.

 

[fisicx]

I'm not saying that's you fisicx you make a valid point that for ppc a different approach is needed and I also think the file name is to ugly.

People's eyes wander all over the place you can never be sure whart they will look at. Ok so changing the filenames may not be top of the priority list but you just don't know who is visiting. It could be a usability expert form the local uni looking to get structured wiring installed,. They see the file name, the inconsistent styles, the poor copy, the 404 pages, the lack of contact information and the collective inputs make then decide to look elesewhere.

As Matt suggestes, it the perception of quality that will convince people to get in contact and it's often the little details that people remember (like spelling mistakes). I've got a friend who was advised to put his prices UP - by being cheap he was seen to be of poor quality.

 

[Lee Jones Jnr]

Are we suggesting that Masseys £1800 wiring with safety certificate is better than the £1450 wiring with safety certificate that I had done?
How so?

 

[MASSEY]

Yes I see what your saying I need to get back at it don't I

house rewiring take 2 :

 

[luvbusiness]

You dont want to be too flashy but its just so boring!!
Its such a long page full of information just for a single service ( a rewire)
I would shorten, bullet point what you do, make it a bit more colourful, add the NIC and Part P logos at the top, I always get drawn to stuff like that.

Also do you just work in Birmingham? If not and you cover coventry for example - would you be better with the West Midlands.

Just my opinion

I think that is a good point as that was the first thing looked for. I had to scroll down to find it at the bottom of the page.Its probably the most important bit about being a sparky, your accreditation.Thats the same for any trade when I go looking the price bit comes second.If they are plumber plasterer etc I want to know how long they been in business,can I trust them and do they have the correct qualifications.Then I might look at the price.Thats just me though

 

[LondonPrintBrokers]

I'd definitely make more of your qualifications and certifications but I like the use of blue - it says "trustworthy" to me. As for having too much text on the page...I don't think you'll ever please everyone. I know naff all about electrics so the points you've made reassure me that you know what you're talking about. If it was short and snappy I'd feel that you hadn't tried to inform me so I'd look elsewhere. I don't think it's bad for a first draft and I certainly wouldn't dismiss your company out of hand if I was in the market for your service.

Hope that helps

 

[Newky]

I'd move the 'approval symbols' at the bottom of the page nearer to the top.

I felt a bit overloaded when I first viewed the page as it didn't draw my eyes to a specific starting point. The bullet list is a little long I feel, too. Perhaps five or six points. Ten is a bit much.

Might be worth structuring the site and making it more visually appealing too. A few good stock images could make a big difference.

 

[Newky]

You dont want to be too flashy but its just so boring!!

Just my opinion

After looking at it again I do think this is accurate.

I would almost be tempted to start from scratch and think about:

1) What does the user need to know?
2) What questions and concerns might they have rather than what would you like to tell them? It'd be good to re-assure them as well entice them with an offer or reason to use you.

Pictures showing your work and testimonials would be good, too. Perhaps a different colour scheme (that blue is the main colour other than the white and it is pretty dull).