Would appreciate feedback on my ecommerce shop

Mr D

Free Member
Feb 12, 2017
28,915
3,627
Stirling
The item names appear very crowded.
And the folding electrical bike - brand is no brand name? Top speed other?

The main page - your reviews appear odd. One for Kale with 5 stars and one praising your company with 2 stars?

I like the fact you do free postage and pay customs & VAT.
 
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fisicx

Moderator
Sep 12, 2006
46,800
8
15,443
Aldershot
www.aerin.co.uk
It looks like you have dumped every feature, animation and option on the homepage without any real thought.

The product titles are awful, there are no product descriptions and the whole thing looks like a naff dropshipping enterprise.

Especially as there are no contact details and the returns policy is in Engrish

Not very good 1/10
 
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Alan

Free Member
  • Aug 16, 2011
    7,089
    1,974
    As above.

    Also no address on the website is a breach of the EC directive, so thus illegal


    6.—(1) A person providing an information society service shall make available to the recipient of the service and any relevant enforcement authority, in a form and manner which is easily, directly and permanently accessible, the following information—

    (a)the name of the service provider;

    (b)the geographic address at which the service provider is established;
     
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    Would I be correct in assuming this is a dropshipping service making use of Aliexpress? I've written copy for product listings on very similar websites before. You've got $1,300 worth of orders so you're doing something well obviously, but your long-form titles and not-quite-there web design scream "cheap and cheerful gear".

    Bear in mind that shipping times will be long for the UK (possibly over a month if you're really unlucky) so it's important this is clearly stated on each product page. I notice you do mention this on your shipping page, but most people won't read it and you'll find yourself with a wave of poor reviews just because people thought they'd have their item by the end of the week - even if they're really happy with it.

    My suggestions:
    • Edit your titles to be short-form and put they keywords in a longer product description instead (looks more professional and less like a dropshipping site)
    • Use a design that makes full use of the user's display - I get the top 2/3 of your slider when I visit your site
    • Include more detailed shipping information on every product page to avoid customers disappointment

    May I ask how you're driving traffic to this site?
     
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    Chris Ashdown

    Free Member
  • Dec 7, 2003
    13,388
    3,006
    Norfolk
    If I was to buy from you, it looks like i am in for a huge wait maybe 3 weeks in the UK on the bikes i could get from say www.evanscycles.com the next day as they are showing instock

    Assuming i did buy from you and it had a fault, I guess the spare parts would also be a long wait leaving me without ambike foe maybe weeks

    With dropshipping the goods are normally sent out the next day, which is what people expect, you seem to be offering quite a poor service compared to other compeditors
     
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    khushy

    Free Member
    Oct 25, 2006
    68
    8
    59
    unless you have a TRUCK LOAD of money - you wont make ANY money in the cycling sales sector - currently the whole industry is in a discount crazy race to the bottom of an abyss that you wont be able to trade yourself out of - there are better companies doing it cheaper quicker better faster than you can even dream of - you need piles of cash to bypass distributors and importers - unless of course you make your own products :) which is the only other way to build a serious business in this sector - I would give up, use the skills you have acquired so far and find a different sector to invest your time/money on - just imho of course - good luck
     
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