It depends on the site. I've hidden mine away a bit. My websites have the answers to the vast majority of questions right there. I dissuade phone calls - right above the phone number, we even implore them to read the site before calling up. People like to call up and ask the questions that are right there on the site in plain view. It takes up time. If they don't read the site, they don't read product descriptions either. These are the people who suck your time on the phone, and later return stuff.The worst thing you can do on any website is hide your phone number.
It depends on whether you are chasing customers and want every potential lead you might be able to convert into a sale. Or, if you have enough customers, you try to filter out customers you don't want so you end up dealing with the type of people you do want to deal with. People who need attention on the phone increase the cost of the sale.
Here's an example: We get maybe 10 calls a day asking for directions. We don't do it - we send them back to the site. There is a "find us" page that has a Google map built in, downloadable directions you can print, extra info for sat nav users, everything you could want.
There's a clothes site called Hebtroco that tickles me. By their phone number it says "For emergencies, like if something is on fire" - and under it, it says "Leave a message on our voicemail if you want, but really, email is best." - I'm in that school of thought.
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