Which would be the best option when trying to rank with SEO

[junipaire2009]

I have a question for any SEO experts in here, Option 1 Would be to have three separate single product ecommerce sites and rank for their related keywords and Option 2 is just the one niche store that all 3 products could go on and get ranked for those individual product pages still but blog posts based around all three products.

I know option 2 is obviously much easier to run and gain more of a following but just purely on ranking, would option 1 be the easiest to rank for or not really any difference and go for option 2, all my keywords are below 10KD on Ahrefs site so not really that competitive.

 

[fisicx]

One site for all products. So much easier to manage and a bigger site ticks more of Google’s boxes.

Don’t bother with blog posts, their value for an e-commerce store is almost zero.

And ignore ahref, their score is irrelevant.

 

[antropy]

three separate single product ecommerce sites

How closely related are the products? Would it make sense for each product to have its own site? Is there no opportunity to cross-sell the other products, thinking more about order value than SEO?

Paul.

 

[SocialChameleo]

Agree with Fisicx, one site is far easier to manage. In terms of SEO, it'll be easier and more powerful to have your backlinks going to one site as opposed to spread over three. I mean if you can build three separate, high-value ecom stores that's more valuable overall, but three-times as much work. Focus on one for the time being.

Use Ahrefs as a guideline, their KD goes off the DA of the top ranking answers, essentially, how many links your page will need to outrank them. Which isn't necessarily true, but good to use as a barometer for how much resource you'll have to throw at it to rank.

 

[junipaire2009]

Right thanks guys, yeah one site makes more sense and much easier to manage.

Yeah antropy the products are all sort of similar

So blog posts are not useful now with ranking, whats the best way to get these keywords then for these products, how should I just include them in the product description and about us page. Any help in best seo methods for getting results for ecom store in 2023, I know things are moving so fast and now with ai coming a major thing.

 

[junipaire2009]

One site for all products. So much easier to manage and a bigger site ticks more of Google’s boxes.

Don’t bother with blog posts, their value for an e-commerce store is almost zero.

And ignore ahref, their score is irrelevant.

Is there any way then of actually seeing which keyword volume and how easy to rank for, or is most of the search related data these companies like ahrefs give us not to be trusted really, just wondered if there was something more reliable if ahrefs score is irrelevant.

 

[SocialChameleo]

Right thanks guys, yeah one site makes more sense and much easier to manage.

Yeah antropy the products are all sort of similar

So blog posts are not useful now with ranking, whats the best way to get these keywords then for these products, how should I just include them in the product description and about us page. Any help in best seo methods for getting results for ecom store in 2023, I know things are moving so fast and now with ai coming a major thing.

I disagree that articles are not useful for SEO fundamentally. If you have products that generally solve a problem for someone then it's a good idea to have content on your website around "how to prevent/solve X problem, with links to the product" to capture potential customers who don't know your product exists. This is a really general example but a good place to start is thinking of what FAQ's you generally get asked and writing content that answers them.

 

[fisicx]

I disagree that articles are not useful for SEO fundamentally. If you have products that generally solve a problem for someone then it's a good idea to have content on your website around "how to prevent/solve X problem, with links to the product" to capture potential customers who don't know your product exists. This is a really general example but a good place to start is thinking of what FAQ's you generally get asked and writing content that answers them.

Agree. But general blogging adds little value. Advice and how to articles can work really well if properly integrated into the site. It’s all about planning the site structure.

But an FAQ page is almost always a waste of resources. If the site is properly set up there should be no need for an FAQ anywhere.

 

[fisicx]

Is there any way then of actually seeing which keyword volume and how easy to rank for, or is most of the search related data these companies like ahrefs give us not to be trusted really, just wondered if there was something more reliable if ahrefs score is irrelevant.

All keyword volume tools are best guesses. If you are selling stuff then focus on the name of the product. Do it like eBay and make it as descriptive as possible. Then write your excerpt and product description to support the title. Then add technical information. And associated products. And links to supporting information. And image captions….

Look as an Amazon listing. Everything you need to know in one place. Doesn’t matter how long the page, if it’s relevant to the product bung it in.

 

[SocialChameleo]

Agree. But general blogging adds little value. Advice and how to articles can work really well if properly integrated into the site. It’s all about planning the site structure.

But an FAQ page is almost always a waste of resources. If the site is properly set up there should be no need for an FAQ anywhere.

Yeah think we're aligned on this one. Everything on the website should serve a purpose and too many people just publish content for the sake of publishing something.

Just to clarify for OP, meant FAQ articles, you want a complete answer on a subject, say if your customers are constantly asking you 'can I use this for X', write a solid piece of content about 'how to use x for x'.

 

[junipaire2009]

I disagree that articles are not useful for SEO fundamentally. If you have products that generally solve a problem for someone then it's a good idea to have content on your website around "how to prevent/solve X problem, with links to the product" to capture potential customers who don't know your product exists. This is a really general example but a good place to start is thinking of what FAQ's you generally get asked and writing content that answers them.

Yeah thanks I'll look into doing the odd blog post about them, I guess it can't hurt. I want to start of smallish to begin with and see how it goes. These products are not really too much of a problem solver though so can't see there being people asking loads of questions like that.

 

[junipaire2009]

All keyword volume tools are best guesses. If you are selling stuff then focus on the name of the product. Do it like eBay and make it as descriptive as possible. Then write your excerpt and product description to support the title. Then add technical information. And associated products. And links to supporting information. And image captions….

Look as an Amazon listing. Everything you need to know in one place. Doesn’t matter how long the page, if it’s relevant to the product bung it in.

Yeah I've always been doubtful of tools like that, shocking what they charge a month, but I guess there's slight truth in their estimations or people wouldn't carry on subscribing.

Thanks for the advice to do it more like amazon and ebay, that makes sense and explain everything in that one page.

 

[junipaire2009]

Whats your take on doing social media marketing, is this essential or often a waste of time.

 

[Shopclicks]

If you're going to spend time creating posts, check search volumes for the queries you're going to answer. Make sure you are answering questions people are seeking answers to. Get the keyphrases right (by search volume), add links to your products and link to other posts the user may be interested in.

If you're not using Social Media as part of your brand building and marketing strategy, you're leaving money on the table.

 

[fisicx]

Whats your take on doing social media marketing, is this essential or often a waste of time.

Depends on what you are selling and to whom.

 

[fisicx]

Yeah I've always been doubtful of tools like that, shocking what they charge a month, but I guess there's slight truth in their estimations or people wouldn't carry on subscribing.

There often isn’t even a slight truth. People pay because they are taken in by the marketing. Same reason people get godaddy sites. Because of clever marketing.

 

[thinkfast]

Same reason people get godaddy sites. Because of clever marketing.

Yes, Clever marketing just create a different types of image in mind for company or products, if you are new in that area ....... If you are experienced then can understand easily what they are representing .... Best example is already given by @fisicx ... At entry time you can get all things like domain hosting for $10 but at renewal time price will be different than other service provider. According to me there are many hosting companies who are providing best services than Godaddy but due to marketing he is at nearly first position in his area.

 

[D-Landscope]

I have a question for any SEO experts in here, Option 1 Would be to have three separate single product ecommerce sites and rank for their related keywords and Option 2 is just the one niche store that all 3 products could go on and get ranked for those individual product pages still but blog posts based around all three products.

I know option 2 is obviously much easier to run and gain more of a following but just purely on ranking, would option 1 be the easiest to rank for or not really any difference and go for option 2, all my keywords are below 10KD on Ahrefs site so not really that competitive.

One single site - brand identity will be greater, authority will be greater for your backlinks. Your SEO Strategies will also be focused on one domain and you won't need to split it up quite as much. Just need to make sure your blog and navigation is diverse enough to handle the different topics/products to segregate your kw targeting.

Social media marketing always a good idea, it is dependent on the industry, but (generally speaking) B2B now is becoming more and more focused on consumer experience and UX. For example B2B sites often used to be clunky as long as you could order didn't matter what the site was like, but now is following more of a B2C approach and needs exceptional functionality.

 

[RodneyUK]

Never found keyword difficulty reliable, at least for a new website less than 2 years old.

These days the main Google ranking factor is domain age + Backlinks.

I say that because I've seen 20yo sites rank number one for low competion terms with no textual content on the page, literally less than 50 words, and a site less than 2 years old, ranking nowhere for the same term, despite having really rich and well optimised content, plus internal links on a variety of long tail terms around said keyword.

Organic clickthroughs also come into play but obviously you won't get that if you don't rank.

Maybe start with a big of link building, the obvious sites first so Facebook etc.

Maybe try some Wikipedia references too but obviously as a new site they'll likely get removed. I know some say Wikipedia links are a waste of time but I beg to differ.

Wikipedia reference link to a new page on my site, within a week I'm ranking for a 2 word term - despite my site being new and struggling to rank for other similar queries that on the other hand don't have many external inbound links

 

[fisicx]

These days the main Google ranking factor is domain age + Backlinks.

That hasn’t been true for a long time. Agree that domain age is helpful but Google has been moving away from backlinks as a primary ranking signal for years.

 

[RodneyUK]

That hasn’t been true for a long time. Agree that domain age is helpful but Google has been moving away from backlinks as a primary ranking signal for years.

Good to hear it. Ultimately you can't really get legitimate Backlinks without actually ranking anywhere organically in the first place.

 

[fisicx]

Good to hear it. Ultimately you can't really get legitimate Backlinks without actually ranking anywhere organically in the first place.

Or…

Don’t even bother with backlinks. They aren’t even needed for most businesses.

Google’s quality rater guidelines have a lot of insight into how the algo works.

 

[amyjones]

One site for all products. So much easier to manage . I know its a big job, but if you want to rank higher in Google then sometimes that’s what needs to be done. Good luck!

Also keep in mind the importance of quality content on your website. Quality content can help with organic search rankings and also create opportunities for greater engagement with customers or potential customers.

For example, if your site includes content such as blogs and articles related to the products and services you offer, this can help customers learn more about what you have to offer. This type of content also helps build trust with customers since they will be able to assess the quality of your offerings in a more meaningful way.

 

[manojspsmobile]

good on page and good backlinks are still best way to get high rank..

 

[fisicx]

good on page and good backlinks are still best way to get high rank..

No it’s not. Read the Google guidelines.

 

[amyjones]

No it’s not. Read the Google guidelines.

could you share the link for that?

 

[fisicx]

could you share the link for that?

Indeed I can:

Documentation to Improve SEO | Google Search Central | Google for Developers

Explore SEO documentation to learn how to improve your site's visibility on Google Search.

developers.google.com

But read this first:

Your DIY Online Marketing Kickstart Guide

Hi all, Ray the @Tin Man and I were chatting a few weeks ago and decided to pool some of our digital marketing knowledge to see if we could help the UKBF community in some way. After all, recent events have been challenging and we’re here to help each other if we can. Nobody likes hearing...

www.ukbusinessforums.co.uk

 

[amyjones]

Indeed I can:

Documentation to Improve SEO | Google Search Central | Google for Developers

Explore SEO documentation to learn how to improve your site's visibility on Google Search.

developers.google.com

But read this first:

Your DIY Online Marketing Kickstart Guide

Hi all, Ray the @Tin Man and I were chatting a few weeks ago and decided to pool some of our digital marketing knowledge to see if we could help the UKBF community in some way. After all, recent events have been challenging and we’re here to help each other if we can. Nobody likes hearing...

www.ukbusinessforums.co.uk

Thankyou so much