Reading all the blogs and advice and "they" say pick one or two platforms and do them well. I mostley use facebook, enjoy insta, try pinterest and never use twitter or snapchat or any of the others. I currently use Hootsuite but other that fbook an insta its a box tick. Which social media should I concentrate my efforts on? My target customer is is female, 2 kids, age 25 - 35 income between 25k and 45k living in a densely populated city and lives in a flat. Likes traditional toys like wooden and long lasting. Im floating for facebook but it's expensive so want to get the best value. What do you suggest?