What would you do....

[fisicx]

It's in Finnish but it's not complicated. There are fields for postcode (5 numbers) and estimated usage and big button to see the results.

What would be your first action when you land on the page?

Plugin Demonstrator

This page is used to demonstrate comparison plugins.

demo.bankcomparisonplugin.com

 

[Shopclicks]

I added a postcode, and a usage amount and hit the button. Suppliers list showed. Simple.

I would like a short, one liner as a heading so I know what to expect 'Compare tariffs for your postcode' or similar.

 

[Frank the Insurance guy]

What would be your first action when you land on the page?

Put in my postcode, usage and click the button!

I'm assuming there would be a reason for me getting to this page though? It doesn't give me any information as to why I am there?

 

[pentel]

If this was all there was on the page I would move on. There is no context. Presumably there will be in the finished article

 

[fisicx]

It will be part of a lead generating page. This is just the plugin.

When we did some user testing the majority clicked on the button before entering the values.

We think it might be better to hide the button until both fields have a value then when it springs onto the page it will have a stringer CTA.

 

[Shopclicks]

I'd be inclined to leave the button as it is and make the fields required. With a tooltip prompt if they leave either of the fields empty.

 

[Kerwin]

When we did some user testing the majority clicked on the button before entering the values.

Not sure if this would work but you could make the button red and the text input boxes green and then when the data has been entered make the text input boxes normal coloured and the button green.

Edit: Oh and you can simply disable the button using JS until the data has been entered.

 

[fisicx]

The button is disabled until both fields have valid values. Then when you click that button hides as it's not needed anymore.

 

[Shopclicks]

The button is disabled until both fields have valid values. Then when you click that button hides as it's not needed anymore.

Given your user testing results, it seems people need a more obvious prompt. You don't want them hitting the button and thinking this is c#ap, it doesn't work.

 

[Shopclicks]

Maybe a shortened version of the instruction text below the fields should become the placeholder. And give it more contrast.

Enter your Postcode Enter your annual electricity consumption (kWh)

There's some mixed messaging there too. The second heading says Estimated Monthly Price. But you actually want annual usage?

 

[fisicx]

It's set up the way the client wants. I've made lots of suggestion but they are happy with how it is.

Apparently they have been looking at other comparison sites in Finland and have just randomly picked the bits they like.

But they have paid me so I'm off down the pub.

 

[Shopclicks]

But they have paid me so I'm off down the pub.

Winning!

 

[Paul Kelly ICHYB]

When we did some user testing the majority clicked on the button before entering the values.

Add a description as to why you are entering the data and/or, do not allow the button to be pressed until the fields are completed.

 

[fisicx]

It's got all that:

Sähkön kilpailutus — Kaikki eri sopimustyypit vertailussa

Sähkön kilpailutus on helppo ja nopea tapa säästää rahaa - Klikkaa sähkösopimusten vertailuun ja löydä uusi, sinulle sopivin sähkösopimus!

xn--shksopimukset-bfb6y.com

 

[Paul Kelly ICHYB]

do not allow the button to be pressed until the fields are completed.

I should have also added - no nudge/pop up saying add something (maybe I missed that).

 

[fisicx]

That was suggested but the client don't want none of that.

 

[Deleted member 339964]

Nothing, because I have no idea why it wants my postcode.

 

[Deleted member 339964]

That was suggested but the client don't want none of that.

Then persuade them, as the professional that is your job, to tell them what they need, assuming they know nothing about such things.

 

[Deleted member 339964]

We think it might be better to hide the button until both fields have a value then when it springs onto the page it will have a stringer CTA.

Yes OR make the other buttons the visibly dominant ones not the submit button

 

[fisicx]

Then persuade them, as the professional that is your job, to tell them what they need, assuming they know nothing about such things.

Actually no. My role as a developer was to create the plugin to the customer specifications. I wasn’t tasked to design the plugin or the website.

I made my suggestions but they were overruled. As I said, the client was happy with the functionality of the plugin, they paid and we have moved onto their project.

 

[Deleted member 339964]

Actually no. My role as a developer was to create the plugin to the customer specifications. I wasn’t tasked to design the plugin or the website.

I made my suggestions but they were overruled. As I said, the client was happy with the functionality of the plugin, they paid and we have moved onto their project.

How does the customer know what specs a plugin needs unless they're a plugin developer. Maybe when queries are concluded a thread could be closed? Saves redundant responses.

 

[fisicx]

They provide the developer with a set of requirements. Formula for the calculations. Output formats. Style guides. Sample data. The developer interprets this and writes the code. There is then an iterative process to refine the plugin.

It’s a well defined process use by most developers.

 

[Deleted member 339964]

They provide the developer with a set of requirements. Formula for the calculations. Output formats. Style guides. Sample data. The developer interprets this and writes the code. There is then an iterative process to refine the plugin.

It’s a well defined process use by most developers.

As a customer I could not provide any of this "Formula for the calculations. Output formats. "

The best I could manage would be " I want it to do xyz and be pink and green". Bit like when I'm buying a car.

 

[fisicx]

As a customer I could not provide any of this "Formula for the calculations. Output formats. "

The best I could manage would be " I want it to do xyz and be pink and green". Bit like when I'm buying a car.

Yes but you are not the buyer of a financial plugin. If you were you would know how the maths is done. You would know what outputs you wanted. What legal information needs displaying for your country. And your marketing plan which drives the form and structure of the page.

 

[apricot]

Once I search nice and clean list comes up.. I think it is pretty good. Two comments:

1- If I change the usage amount after first search, it changes the current listing but it doesn't give any new providers. It needs a 'start' again button in case someone entered the wrong info or wants to search more.

2- I would have a list of providers' logo scrolling under KILPAILUTA NYT button and a rich footer section to make it a bit more attractive.

 

[Shopclicks]

1- If I change the usage amount after first search, it changes the current listing but it doesn't give any new providers.

Why would it give new providers if you're only changing the usage amount? Those are the providers for the submitted postcode. That's not going to change.

 

[fisicx]

@apricot

Changing the usage just changes the cost. The order and providers won’t change.

If the client wants scrolling logos and a rich footer on their site they can do that. This is just a demo of the plugin.

That being said, tests have shown animations usually reduce conversions. Especially on the predominant user device: a mobile phone. And additional content at the top of the page pushes the converting content below the fold.

 

[apricot]

@apricot

Changing the usage just changes the cost. The order and providers won’t change.

I see ok, I thought it as a compare website as they change the providers and numbers based on what information I enter

Plug in looks nice and clean ? I was looking at the all landing page.

 

[Deleted member 339964]

Yes but you are not the buyer of a financial plugin. If you were you would know how the maths is done. You would know what outputs you wanted. What legal information needs displaying for your country. And your marketing plan which drives the form and structure of the page.

Yes, that makes sense.