What the benefits of Social Media Marketing - Explained!

[Darren_Ssc]

Am I to understand that those businesses without a Facebook thing and instaSnapLinkTwit page are doomed?

Yes, also if you don't advertise with posters on bus stops you are doomed doubly so!

Social media certainly has its place (as do bus stop posters) and it is possible to build a business around it. However, for a small business, one would have to factor the opportunity cost of doing other things instead and, in terms of ROI, social media may not be the most effective thing one could do.

That said, I can explain to a local trader how he/she can dominate his/her niche in search within a year and he/she won't do it. Why, because it involves a bit of hard work and patience. Social media offers a myth of near instant results for little effort and that is far too tempting for some.

 

[Aleksander_Gramm]

I can say as a marketer who has been using social media since MySpace's times. For many cases it is additional channel to attract clients or to drive sales.
Brand Awareness or Lower Advertising Cost (what?) make no sense for many businesses which need to make money to pay bills.
Of course you can find few stories of success, but in real life marketing campaign in social media costs tens of thousands of pounds. Also, you need to hire a professional team. All these things doesn't guarantee the revenue, success or other benefits. In fact, these campaigns fail in 70% cases. But what kind of person even admits that? Ah, you will get an award (it something like Cannes Lions).
From some cases...
Project: ecommerce, electronic solutions for in-home entertainment, Facebook page and Facebook Ads. Results: SMM campaigns made up 2.8-3% of total sales (most sales from a website, organic search and referrals).
Project: a digital agency(!!!) from USA, Facebook, Twitter, TikTok. Results: failed. But many people knew about them.
Project: "green energy", Linkedin. Results: they got few contracts.
Project: "financial tech solutions", Linkedin and Twitter. Results: they got additional relevant traffic, but the results of sales growth of services made 3%.
For our agency social channels (Facebook, Twitter, Reddit, Quora) attract about 2% of customers. It doesn't bad, because social media takes a little time. But when I compared with other channels, it could be better. On the other hand, social media requires more resources and efforts, to get more clients. Also, you need to play with their algorithms.
So, social media don't bad channel to drive sales but it doesn't essential.

 

[sundaresh]

Social media marketing helps to increase traffic, better SEO, high conversion rates, improved brand loyalty etc. The other benefits of marketing your business in social media such as

helps to attract customers
build customer loyalty
improve brand awareness

 

[Emre Eldar]

In my opinion, digital marketing is a broad field. Other than social media marketing, you can explore your potential in email marketing, content marketing, and SEO. One thing that you need to think about is where and how to find your target audience so that everything you promote reached the right audience.

 

[meteora]

the social media marketing space is becoming proliferated really, so many people in the space and is getting difficult competing for peoples attention really

 

[Buffaloseo]

Social media marketing is the use of social media platforms and websites to promote a product or service. It provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture.
It will lead to:
1) Increased traffic
2) Better SEO
3) Higher conversion rates
4) Improved brand loyalty
5) Reputation management
6) Crisis communication

 

[fisicx]

@Buffaloseo - no it won’t.

 

[fisicx]

Social media optimisation and social media marketing is a very very important part of digital marketing. Social media is the best platform to enlarge the brand value of any business.

What a load of tosh. I bet you work for a SMM company.

 

[Accfarm]

SMM usually works when you choose the right social media platform according to your target audience

 

[pcourtney]

but some companies are fed snake oil by the SMM industry, to promote themselves all over the webn, or on all the platforms, just in case they miss any

we get some good leads from LinkedIN from time to time, we do this in house, but we are B2B, so none of the other SMM platforms really make any sense to us

 

[InternetMarketingPlatinum]

I'm in full agreement with @fisicx. The fact of the matter is people browsing social media aren't in a buying mindset and aren't anywhere near as targeted as the traffic you can drive from an effective PPC campaign. I've experimented for years with Facebook Ads with a variety of different strategies and sales funnels, yet I can count on one hand the number of conversions that's ended up getting me.

Sorry I don't agree, you can't just say Google Ads is better than Facebook Ads and make it as simple as that (well I suppose you just did, but how many use cases and what data is this based on). It depends on the niche and how you actually construct the campaign.

 

[Marketing Hub]

It's very important. If you do it right that is. Social Media is the best way to create trust in your brand. But, you need to be posting every day. If a potential customer is researching your business because they are considering buying from you, they land on your social media accounts and you have not posted in months/years. It gives the impression that you are no longer in business or you don't care about how your business looks online

 

[fisicx]

Social Media is the best way to create trust in your brand.

No. It's just one way to create trust and often the wrong way.

 

[Brey White]

Benefits of Social Media Marketing:-

1. It improves Search Engine Rankings
2. Improve Brand Awareness
3. Increase Traffic on your website
4. Higher Conversion Rates
5. Helps in improving Brand Loyalty
6. Helps in Link Building
7. Helps to promote your content easily

 

[fisicx]

Benefits of Social Media Marketing:-

1. It improves Search Engine Rankings
2. Improve Brand Awareness
3. Increase Traffic on your website
4. Higher Conversion Rates
5. Helps in improving Brand Loyalty
6. Helps in Link Building
7. Helps to promote your content easily

welcome to UKBF @Brey White but just about everything in your post is wrong!

 

[Paul FilmMaker]

welcome to UKBF @Brey White but just about everything in your post is wrong!

Can you move over, there's a dinosaur trying to get past.

Social media gets my business sales. Prospects have called out of the blue, told me they've seen my social posts and bought. Can't get any better than that.

Social posts generate me sales. And the best bit is it's completely, 100% free. As I have a video company, my focus is video because as Jeff Bezos says, 'social is video.' It's the single most effective form of generating leads from social.

Because where are my prospects? Well, in 2021, they're on social and last year, they weren't exactly congregating in large groups.

The only issue is every time I put a post with a video on here showing exactly what posts on social generate me sales, the mods take it down. So I can't show you.

 

[fisicx]

Yes, but it’s not going to help your ranking which is what he was suggesting. Nor does it help with brand loyalty (in general) because the people seeing your posts are already following you.

Of course SM can generate business. But it depends on the business and what you are selling to whom. And done properly you SMM won't ever lead people to your website so it's not going to increase traffic.

 

[Paul FilmMaker]

Yes, but it’s not going to help your ranking which is what he was suggesting. Nor does it help with brand loyalty (in general) because the people seeing your posts are already following you.

Of course SM can generate business. But it depends on the business and what you are selling to whom. And done properly you SMM won't ever lead people to your website so it's not going to increase traffic.

I think you need to revise your understanding of loyalty. Social helps loyalty. I use it for exactly this and I've worked in huge organisations which used it for this. And it brings people to my website.

It's pretty obvious why.

 

[fisicx]

I think you need to revise your understanding of loyalty. Social helps loyalty. I use it for exactly this and I've worked in huge organisations which used it for this. And it brings people to my website.

It's pretty obvious why.

I think we are talking about two different things here. Which isn’t a problem. How you use social media works for you and the organisation you have worked for. It’s not going to work for those buying on eBay and similar. Or if you are looking for a cheap weekend getaway you will search for deals without loyalty to a particular hotel. I needed a part for a car, there is a company I follow on SM that sells these parts but a bit of research found a better price elsewhere.

As always, it depends on what you are selling and to whom. What I do know it the stuff I sell fails miserably on SM. Lots of people have tried but just can’t get it to work.

 

[Paul FilmMaker]

I think we are talking about two different things here. Which isn’t a problem. How you use social media works for you and the organisation you have worked for. It’s not going to work for those buying on eBay and similar. Or if you are looking for a cheap weekend getaway you will search for deals without loyalty to a particular hotel. I needed a part for a car, there is a company I follow on SM that sells these parts but a bit of research found a better price elsewhere.

As always, it depends on what you are selling and to whom. What I do know it the stuff I sell fails miserably on SM. Lots of people have tried but just can’t get it to work.

I use social for new business sales, upsell / cross-selling and loyalty. I also see web creation companies use social and generate sales from it. If you don't understand how it works, I suggest you take a dose of humility and find out from people who understand and use it. It's what I do.

Today, I failed on social (Linkedin). I need to find out why my previous videos were so effective but not this one. I thought it spoke to a real pain point which customers and prospects alike have been talking to me about. But it didn't resonate and I'm scratching my head over this one.

Because normally, it works really well.

 

[fisicx]

I do understand how it works. And for some businesses it can work really well. But that doesn’t mean it will work for everybody. And it will not help ranking which is why I posted in the first place.

SMM works best when you engage and develop relationships. Blindly posting on various platforms achieves very little. It not going to get you many leads or gain brand awareness because no one will know you exist. But if you can get other people to talk about you then you can get great leads. I work with someone who sells home accessories online. They have built a relationship with a minor celebrity who buys her stuff. They now have their own followers with whom they talk about new products and placement ideas. This generates massive spikes in sales.

On the other hand. The products I sell just don't work on SM. 70% of my traffic comes from Wordpress, the rest from Google and a smattering of referrals. There is no brand as it's all white label stuff.

I know about one major author who stopped all SMM. The brand already has a wordwide following and any new products were know about because the readers all told their friends.

As always, the answers to SMM, SEO and anything else is: it depends.