What method you prefer to analyze the content gap?

[Amazon Brands Consultant]

Our team is working on a project on which client have already publish 200+ content but all seems to be unusual what ideas you prefer for finding the content gap because any of the client content is not getting any organic traffic all is paid?

 

[fisicx]

What have they published and where? What is the purpose of this content?

Your actual post makes no real sense. It's not even clear if this is a marketing or SEO question.

 

[Amazon Brands Consultant]

They have publish about body and gym and for real it is SEO question

 

[fisicx]

They have publish about body and gym and for real it is SEO question

So have millions of others. There is no incentive for Google to give any preference to your content. In fact the whole content creation thing is becoming less and less effective. Google wants authority, expertise and trust. You don't get this by publishing 200+ articles in random places.

If you are asking these sorts of questions you shouldn't be doing SEO work for a client.

 

[Amazon Brands Consultant]

I don't want your opinion that what is right and not?

I am asking about ideas for resolving the content gap if you know that share with me otherwise invest your time on some valuable thing

 

[fisicx]

II am asking about ideas for resolving the content gap

There is no content gap.

Your client is doing it wrong

 

[Amazon Brands Consultant]

There is no content gap.

Your client is doing it wrong

I do know he is going wrong and I have stable much content gap with google intent and the ranking is somewhere better, if you have any ideas for finding content gap do share with me

 

[fisicx]

if you have any ideas for finding content gap do share with me

I still don't understand what you are trying to do.

Does your client want to rank the published content? Or are they using the content to promote a product or service?

Either way there is no trick to finding the content gap. You need to spend the next few weeks doing a full content analysis on your competitors. Compare their material with their ranking and look for keywords you can target. It's not quick or easy and in many cases pointless. It's the sort of marketing strategy promoted by those who have never done it and don't know how to do it.

 

[Amazon Brands Consultant]

The point is I was just asking for the ideas of content gap coverage nothing else but you have take this small point to something huge

- Peace

 

[Darren_Ssc]

The point is I was just asking for the ideas of content gap coverage nothing else but you have take this small point to something huge

- Peace

He's just filling the content gap.

 

[fisicx]

The point is I was just asking for the ideas of content gap coverage nothing else but you have take this small point to something huge

And that’s because identifying and analysing a content gap isn’t a small thing. It’s a major bit of research.

Your profile says you know have 10 years experience in your field so you should already know how to do market research.

 

[Aleksander_Gramm]

Google wants authority, expertise and trust.

No, it doesn't. Marie Haynes Consulting wants but it is just a theory. In reallity Google have no a tool or method to measure "authority, expertise and trust". Many SEOs think it like search patterns and works in the same way. But it is just a 'semantic' search system (ok, it is a complex search system that used Wikipedia!!! to train neural matching). To be "authority, expertise and trust" you need to use special Google source (it isn't free) where all content is checked by human.

"any of the client content is not getting any organic traffic"
They should try to check crawlability of the content source. But... okay, they need to find content gap.

 

[fisicx]

In reallity Google have no a tool or method to measure "authority, expertise and trust"

Yes they do. Look at their patents and you can see how they do this.

Citations and referrals are two methods.

 

[Aleksander_Gramm]

Yes they do. Look at their patents and you can see how they do this.

Citations and referrals are two methods.

They have no EAT patents. EAT is a concept for Search Quality Raters (humans).

I wrote "Many SEOs think it like search patterns and works in the same way". It means that Google doesn't use 'citations and referrals' for EAT purposes. But it is good for SEOs who want make money whithout headache.
Use the real patent like https://patents.google.com/patent/US7231399B1/en

If you need authority for scientific or medical articles, you will use special service where articles are checked by human.

 

[gpietersz]

EAT is a concept for Search Quality Raters (humans).

As the search quality raters ratings are used to train the search ML their guidelines will be reflected in the search results.

 

[Aleksander_Gramm]

As the search quality raters ratings are used to train the search ML their guidelines will be reflected in the search results.

Okay, they also use Wikipedia, but you don't make your website like Wikipedia (I know we all try to use something) Also, they use some parts of their guidline but not EAT concept.

Google can't pick the difference between fake news and facts. It is just semantic search machine with bad quality of code. It's true. How to identify "expert" or to measure "trust' technicaly? There is no answer, it is impossible now. If they try to use patterns (aka vectors) it will be open to manipulation like backlinks. Now Google use backlinks to determine the context of content.

As soon as Google started to use semantic search we can talk about types of content.