What kind of insurance is too expensive?

mSure

Free Member
Aug 11, 2019
16
0
London
Hi everyone,

I'm looking to start a mutual insurance company for businesses that struggle to get insurance at a reasonable price. Do you mind sharing situations where you looked for a particular type of cover and decided not to buy it because it was too expensive?

It would be super helpful for validating my project.

Thank you!
 

JEREMY HAWKE

Business Member
  • Business Listing
    Mar 4, 2008
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    www.jeremyhawkecourier.co.uk
    The established commercial brokers already bring the lowest prices and I would struggle to understand how a new start up would bring discounts without a reduction in cover.

    We don't look at cover and decided not to buy it . If insurance costs rise then this is just passed on to the end customer if you cant find the equivalent cover cheaper
     
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    fisicx

    Moderator
    Sep 12, 2006
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    www.aerin.co.uk
    If they can’t get insured at a reasonable price it’s usually because they are high risk. Assuming you aren’t doing your own underwriting how are you going to find someone prepared to accept the risk?
     
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    Mr D

    Free Member
    Feb 12, 2017
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    To answer your question OP - any insurance that cannot be afforded.
    Take a small business, turnover say £500 a month. Owner decides to set up business insurance for the business.
    For what is wanted maybe you work out its £750 a year. The business owner may say no, too expensive.

    For a business with £10k a year profit the same quote may be ok great where do I sign?
     
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    mSure

    Free Member
    Aug 11, 2019
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    London
    If they can’t get insured at a reasonable price it’s usually because they are high risk. Assuming you aren’t doing your own underwriting how are you going to find someone prepared to accept the risk?
    I have two ways in mind:
    1) A model that assesses risk more accurately.
    2) Offering services to the customer that reduce its risk profile. For example, you could offer free cybersecurity assessments to make customers more aware of the most relevant attack vectors for them, which in term will make them put more protections in place for those risks.
     
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    mSure

    Free Member
    Aug 11, 2019
    16
    0
    London
    Most policies nowadays are sold as packages stacked high and sold at low prices. Most Insurers would be broke very quickly if they relied on the premiums alone to make a profit. They usually have an investment arm to make the real money.
    That's the case with low-risk policies lines like personal auto or health insurance. With higher-risk ones like cyber insurance there's a lot more focus on underwriting profitability.
     
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    ImranR

    Free Member
    Nov 8, 2018
    112
    11
    Going back to the original post... The only mutual company I am aware of is the NFU Mutual whose premiums are typically two or three times the price of "mainstream" insurers.

    I can't see another mutual being set up that can replicate their model which was ultimately derived from the National Farmers Union.
     
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