1st post here, though a long-time lurker.
Websites were exciting things twenty years ago, a bandwagon with wobbly wheels a decade ago, and mere signposts in the road today. - Necessary signposts, but just that nonetheless.
For me a sales process should be at the heart of any great business and should be closely linked to great customer service. Starting with your website, how many of you list your services? Probably most of you right, but how many of you write about solving a problem?
These are entirely generic things, some of which may or may not be relevant to specific businesses. And personally I find the 'pitching' tone a little wearing; it's side-showy, and smacks of linguistic manipulation - which puts me 'on guard'.
With respect to any website I might visit, I'm more interested in the quality of the offering...
Has thought gone into the layout and design? The typography and the branding? Or is it slap-dash generic template stuff bought off the shelf. If it features a video, is that some badly-lit badly-filmed terrible piece of webcam-licking? Or some generic green-screen rubbish? Or worse still a dreadful animation made with a program originally intended for children! If there are graphics, are they proper bespoke items unique to the business? Or tedious stock images or worse still again, actually stolen IP from somewhere else?
All of these things cause me to think about the integrity and authenticity of who I might be dealing with. - I'm perfectly capable of working out what 'problems' I might have for myself. And, whilst I'd expect to find some indication of what the vendor does - a 'list' of services might omit something I feel I need. Much like a menu posted in the window of a take-away in a street full of take-aways, if it doesn't feature what I want, I shall simply move to the next one without further enquiry.
Of course, all of this is 'old news' to anyone who has been around for long enough. I'm not in business to sell anything - simply to allow my customers the opportunity to buy.
