What is a good conversion rate from visitor to customer?

[GetSet for Business]

Hi, we are developing our business and trying to increase visitor levels to our website using a number of different techniques. Someone told me that to get 3 sales per day I would need to see around 600 visitors. I know its tough to put a figure on it but wondered if anyone agrees with this? Or does it depend on what you are selling? We offer online training, advice and support for people looking to start a business.

Any advice would be very welcome

Thanks
Kate

 

[deniser]

I think it's more like 1 sale per 100 unique visitors but that applies to the sale of products. What are you actually selling?

 

[Andrew Baker]

It really depends on what your market sector is, your product/service, depends on the quality of your website/landing pages...

Andrew

 

[Annoying Donkey]

Someone told me that to get 3 sales per day I would need to see around 600 visitors.

I'd say that was low. Does depend somewhat on what you're selling but I'd tend to say 1% as a starting point. Do a search on 'split testing' to see how you can improve your results.

 

[GetSet for Business]

I think it's more like 1 sale per 100 unique visitors but that applies to the sale of products. What are you actually selling?

Its a subscription to an online programme which walks the user through everything they need to do to start a business. In addition, they can write a business plan online which is bespoke and unique to their business. Finally they get tailored and unlimited business advice on any business issue. Our programme goes much further than all the competition (and is priced competitively) but there is so much competition out there, getting the visitors is the tricky part without spending a fortune!

Thanks for your help.

 

[Andrew Baker]

Its a subscription to an online programme which walks the user through everything they need to do to start a business. In addition, they can write a business plan online which is bespoke and unique to their business. Finally they get tailored and unlimited business advice on any business issue. Our programme goes much further than all the competition (and is priced competitively) but there is so much competition out there, getting the visitors is the tricky part without spending a fortune!

Thanks for your help.

I would focus on conversion rate optimisation of your website, there is no reason why you couldn't be getting up to 5% conversion rate from your qualified traffic.

Look into Split Testing or Multivariate Testing your landing pages also running a PPC campaign and using website optimiser is a good option.

Andrew

 

[fisicx]

...but there is so much competition out there, getting the visitors is the tricky part without spending a fortune!

And that's the rub. There is no incentive to sign up (and pay) for your service when there is so much free advice.

Would it not be better to offer stage 1 for free so that people can test the quality of your advice then get them to sign up for all the rest.

 

[Annoying Donkey]

Tend to agree. Nothing really jumps out at me as a huge benefit of joining...

Not sure how to say this other than bluntly, but if you have all this expertise why would you be on this forum asking about conversion rates? :| Do you not have some marketing expertise on your board of experts?

 

[GetSet for Business]

And that's the rub. There is no incentive to sign up (and pay) for your service when there is so much free advice.

Thanks, its not an issue once people see what they get for the money - the value is there its getting people on the site - thats where the competition is.

 

[GetSet for Business]

Not sure how to say this other than bluntly, but if you have all this expertise why would you be on this forum asking about conversion rates? :| Do you not have some marketing expertise on your board of experts?

Our expertise lies in business planning, creating strategies and business start up advice. Marketing is obviously a large part of this but we don't profess to be website converstion experts, hence the reason for asking advice from experts in this field. The entire purpose of the forum I thought.

 

[fisicx]

Thanks, its not an issue once people see what they get for the money - the value is there its getting people on the site - thats where the competition is.

Ah, but that's not what you asked. I thought you were getting the visitors but not converting.

If you have a really well built squeeze page with targeted marketing you could convert 20, 30, 40%.

At the moment all you have is a very difficult to read, generic site much like millions of others. You aren't selling your products, all you are doing is lecturing:

As a new or young business, you will face highs, lows, challenges and triumphs. However, you don't know what you don't know. Conducting research, sourcing information and being sufficiently prepared for launch is usually the first hurdle.

Loads of things you could do to improve conversions, but to find out you need a website review, and that's only for full members...

 

[Annoying Donkey]

Our expertise lies in business planning, creating strategies and business start up advice. Marketing is obviously a large part of this but we don't profess to be website converstion experts, hence the reason for asking advice from experts in this field. The entire purpose of the forum I thought.

Fair enuff... Can't offer much more than what's already been said...

Try and distil benefits into bullet list above fold so they can bee seen at a glance. Video can help, but you still need compelling benefits. Get a cute young babe to speak your script on video, almost always helps conversion Think Nigella Lawson of business advice I'd also make email collection more prominent and obvious... Well there's some ideas to chew on...

 

[Digital Investments]

Conversion rate depends on so many factors, but the best way to find out is to TEST.

Send up to 1000 "cold visitors" to your landing page, ideally with PPC, to calculate the base conversion ratio

Then begin to split test/multivariate test to increase that conversion ratio to a figure you're happy with

 

[AlexKnows]

The conversion rate highly depends on the market, sometimes 60% is a small rate and sometimes 20% is a real wonder.