What has been your most succesful marketing strategy?

[dubOnline]

I thought I would create a place for members to share their most successful marketing strategies with others in order to help people generate new business.

I shall start with mine...

I generate leads for new business in legal and financial markets, so mine is orientated around the building of relationships and starting conversations with decision makers.

1) I created a database of companies of the correct size, type and health that would be suitable for me to do business with.

2) I created sector specific and targeted collateral that would be relevant and beneficial to the people identified on the database.

3) I gently connected with the decision makers via LinkedIn, email and phone in order to gain their permission to send the collateral I created via a landing page.

4) I set phone appointments with anyone that downloaded the collateral and wanted to learn more.

5) Created a service guide that outlined my lead generation services that I sent to the prospects that showed intent.

6) Built solid relationships with people that wanted to learn more.

Result = TOO MANY MEETINGS for me and my colleagues.

Be great to hear others.

 

[AllUpHere]

Does use of the word collateral in this context make anyone else cringe?

On a more positive note, it's a pretty good idea for a thread. It will, however, turn into a debate regarding what is (and what isn't) marketing; although to be fair, that will probably be my fault.

 

[dubOnline]

Be nice to hear yours AllUpHere - lets keep it positive...

 

[The Byre]

Does use of the word collateral in this context make anyone else cringe?

Yes, deeply! My cringometer went into the red zone! It read like a college essay, the sort that fails. Fortunately, I have absolutely no idea what he meant with 'collateral'. Then there was the use of 'orientated' instead of oriented.

My most successful marketing tool? Free beer! Works every time!

 

[fisicx]

I go to different pubs and talk to people. Gets me loads of work. Especially if I pay for the beer (see above).

Can't be bother with all that database stuff, far too time consuming.

Collatoral? According to my dictionary this word means: something pledged as security for repayment of a loan, to be forfeited in the event of a default.

 

[The Byre]

This reminds me of the time some marketing Wally asked me "To what extent are your front-line staff incentivised to account for sensitivity analysis and risk when conducting front-office activities?"

I put him on speaker-phone and asked him to repeat himself, so that the whole office could hear this brilliant question. There was a great deal of hilarity and several minutes of debate broke out about what on Earth this numpty was trying to say (I did ask him what that was supposed to mean, but he didn't know himself!)

In the end and after we had all dried our eyes, we worked out that he was trying to say "Do you check customers' credit rating, before selling them stuff?"

 

[Gregory007]

This reminds me of the time some marketing Wally asked me "To what extent are your front-line staff incentivised to account for sensitivity analysis and risk when conducting front-office activities?"

LOL