- Original Poster
- #1
Hi all,
Been in coffee trade a few years now and I like doing sales stuff, people seem to like me?
So I'm considering trying a completely different strategy (to run alongside the existing traditional ones). Selling coffee to home/office/work consumers, but rather than having the customer come to the bricks and mortar shop, or have them pay for delivery… I could take the product to them! i.e. Free Delivery! (within our city). This would allow me to get out and SELL my product to an endless supply of potential retail customers.
My initial concern was, I don't want to spend all that time going round knocking on doors just to sell someone a £5 (250g) bag of coffee. So what I'm thinking is ...coffee subscriptions! Customers can choose from weekly, fortnightly or monthly subscriptions, all delivered on a friday and setup via a customer login that they can cancel anytime on our website.
I'm estimating, if I spent a whole day knocking on doors, I could probably get at least 10 people to sign up to a subscription (Is that realistic? think I can do better tbh) In which case I'd just keep on doing sales. Base target being to deliver 100 bags a week (min delivery of 2 bags per order).
Now, obviously the product is amazing, genuinely fresh roasted, high end coffees, delivered every week for £5! (have I gone mad?!) The problem is marketing and getting the product sold.
Here's my plans and I'd like your input:
I've got about 500 small sample bags that I will prepare, combined with a flyer/card to drop through doors and businesses to warm up the cold approach. Also thinking about getting some posters made up so people can put them up in office kitchen areas etc. Maybe pay for an article in the local press, get the delivery motorbike vinyl wrapped for more exposure
What do you think? Any other good marketing ideas? Don't worry too much about the costing, I've got that sorted. I'm more interested about what you think might or might not work, marketing wise.
V (for Victory!)
Chris
Been in coffee trade a few years now and I like doing sales stuff, people seem to like me?
So I'm considering trying a completely different strategy (to run alongside the existing traditional ones). Selling coffee to home/office/work consumers, but rather than having the customer come to the bricks and mortar shop, or have them pay for delivery… I could take the product to them! i.e. Free Delivery! (within our city). This would allow me to get out and SELL my product to an endless supply of potential retail customers.
My initial concern was, I don't want to spend all that time going round knocking on doors just to sell someone a £5 (250g) bag of coffee. So what I'm thinking is ...coffee subscriptions! Customers can choose from weekly, fortnightly or monthly subscriptions, all delivered on a friday and setup via a customer login that they can cancel anytime on our website.
I'm estimating, if I spent a whole day knocking on doors, I could probably get at least 10 people to sign up to a subscription (Is that realistic? think I can do better tbh) In which case I'd just keep on doing sales. Base target being to deliver 100 bags a week (min delivery of 2 bags per order).
Now, obviously the product is amazing, genuinely fresh roasted, high end coffees, delivered every week for £5! (have I gone mad?!) The problem is marketing and getting the product sold.
Here's my plans and I'd like your input:
I've got about 500 small sample bags that I will prepare, combined with a flyer/card to drop through doors and businesses to warm up the cold approach. Also thinking about getting some posters made up so people can put them up in office kitchen areas etc. Maybe pay for an article in the local press, get the delivery motorbike vinyl wrapped for more exposure
What do you think? Any other good marketing ideas? Don't worry too much about the costing, I've got that sorted. I'm more interested about what you think might or might not work, marketing wise.
V (for Victory!)
Chris
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