What Do You Think Of My Brand Name?

[LowPrices.uk]

Hi Guys

I would like to ask the forum for some feedback. What do you think of my brand name, LowPrices.co.uk? It is being used for a price comparison site and UK shopping guide.

What are your first responses to LowPrices.co.uk as a brand name?

What would your expectations be of a site called LowPrices.co.uk?

What kind of brand values would you expect to be associated with LowPrices.co.uk?

Do you think LowPrices.co.uk is a good brand name?

Thanks for your feedback.

 

[MOIC]

Have you checked you are not infringing on other people's name?

 

[LowPrices.uk]

Have you checked you are not infringing on other people's name?

Yes.

 

[OvcaX]

Don't use generic names!

Why?
You will be only one in the line of companies with this type of service.
Brand is something you build and this will be your big selling advance as people will know your brand and trust your company.

 

[ethical PR]

A good brand name in terms of? ....

A name is just a name it's the brand you build around it, the strength of your offer and the relevance to your target audience that will make the difference.

 

[apricot]

I think it is a great domain and great brand name as a comparison website.

Anything under moneysupermarket can easily go under this domain.

 

[Scott@KarmaContent]

To me, far too wide-ranging unless you've got millions to compete with the big boys.

 

[MASSEY]

I think cheap flights or train tickets comes to my mind foremost. And maybe hotels.

It's certainly a domain that will work well in advertising.

I'm not sure i would consider it a brand or that you have any brand values, i'd just expect to see low prices on whatever goods or services it is that you are flogging.

It's going to be an affiliate site at the end of the day isn't it, you don't need a brand, just shit loads of traffic.

 

[LowPrices.uk]

A good brand name in terms of? ....

A name is just a name it's the brand you build around it, the strength of your offer and the relevance to your target audience that will make the difference.

In terms of ... is it a good name for a UK price comparison and shopping site.

I suppose I'm thinking, is "LowPrices.co.uk" something that people will resonate with people.

 

[LowPrices.uk]

To me, far too wide-ranging unless you've got millions to compete with the big boys.

Yes, I would agree that it's rather wide-ranging and therefore does not benefit from niche targetting. Unfortunately I don't have millions at my disposal. Do you think the name would actually be worth an investment of millions?

 

[Scott@KarmaContent]

Yes, I would agree that it's rather wide-ranging and therefore does not benefit from niche targetting. Unfortunately I don't have millions at my disposal. Do you think the name would actually be worth an investment of millions?

It's not worth any investment in my opinion as it is. As it stands it's not a price comparison site at all, it's just a list of shops in each sector. It adds no value and looks like it's from 1998.

 

[fisicx]

In terms of ... is it a good name for a UK price comparison and shopping site.

Not really. On their own the words mean nothing, it's the marketing you do that will build the association with a comparison site OR a shopping site. I doubt you will be able to do both.

At the moment is a complete non-starter as there are no comparisons and no shop. It's just an affiliate thing.

 

[LowPrices.uk]

OK guys, thanks for the feedback so far.

 

[LowPrices.uk]

Any more thoughts, is LowPrices.co.uk a good name for a brand? Is the name strong enough to have advertising spend? Or would you choose a different name for a UK price comparison and internet shopping guide? Thanks.

 

[AllUpHere]

It's not a brand, it's a domain name.

It becomes a brand name, when you use it to front a brand you have built.

 

[garyk]

I like it, does what it says on the tin.

At least using generic terms means you escape any potential trademark/copyright issues.

 

[LowPrices.uk]

I like it, does what it says on the tin.

At least using generic terms means you escape any potential trademark/copyright issues.

"LowPrices" is clearly a generic term which cannot be branded or trademarked.

"LowPrices.co.uk" or "LowPrices.uk" I would regard as non-generic and could possibly be built into a brand.

Rgds

 

[StevePoster]

It doesn't mean that you have the targeted keyword in the brand name it will have an advantage from other competitors because when it comes to quality service, it will require an established brand and recognized by the users for the latest and effective services.

 

[Scott-Copywriter]

I'm surprised the domain was available to buy, to be honest. It seems like one of those which would have been snapped up a long time ago.

 

[Scott@KarmaContent]

I'm surprised the domain was available to buy, to be honest. It seems like one of those which would have been snapped up a long time ago.

I think it was caught for the OP by a dropcatching service.

 

[Palani Kumar]

Some people do suggest keyword domains (i.e relevant keywords as Domain names) in hopes that it will give a huge boost in SEO promotions. But this is no longer the case, major search engines like Google has recently made considerable changes to the way they handle such domains.

Another problem with generic domains is that it will easily be forgotten or your clients might mistake a similar website for yours.

However as "Ethical PR" said, it will all depend on your ability to build a brand around it. All the best.!

 

[LowPrices.uk]

I think it was caught for the OP by a dropcatching service.

Actually I bought the domain off somebody else in July 2007.

Does anyone else have any thoughts on whether the name LowPrices.co.uk is good enough to attempt to build into a brand? Thanks.

 

[fisicx]

It depends on what you intend to do with it.

If it was a website that reported low prices for things then it might be OK. If you want to build a price comparison site then maybe not so. I can't think of any venture where you could use the potential in the name that is going to be cheap.

 

[Scott@KarmaContent]

I stand corrected.

I think it's a nice name and could be built into a brand but it would take a huge amount of investment.

 

[LowPrices.uk]

It depends on what you intend to do with it.

If it was a website that reported low prices for things then it might be OK. If you want to build a price comparison site then maybe not so. I can't think of any venture where you could use the potential in the name that is going to be cheap.

If you had lots of money to spend on this project, what would you spend it on?

 

[beasty]

A brand is what your company is about, what you represent, what your values are

You are discussing a domain name not a brand

 

[fisicx]

If you had lots of money to spend on this project, what would you spend it on?

I wouldn't. There is already far too much competition out there. I might have a tinker with an advisory site - offering help on how to find low prices but even then there are already loads of sites doing this.

If you really want to do something with the domain name (it's not a brand) you could build a site where people could publish cheap deals they have found.

 

[Shopclicks]

If you really want to do something with the domain name (it's not a brand) you could build a site where people could publish cheap deals they have found.

Completely agree. This is something that could work very well with social media if marketed properly. Contributions from the public would need to be rewarded somehow for people to be bothered though. The reward doesn't have to be monetary. People only share on SM if they think it will make them more popular with their friends. SM is all about 'look what I did, aren't I clever'.

I don't think I'd use LowPrices. I'd use something catchy with the word 'shop','shopping' or 'shopper'.

Get the site popular, then sell advertising. I don't know if you have anything like this in the UK.

 

[Palani Kumar]

Developing an effective social media campaign will be beneficial to your business. Try building audience and create a pool of online buyers who are willing to share their experience. You should also focus your efforts on preventing spams and false promotions using your website.

 

[flomigo]

Seems like a great Domain name , very surprised it was available . The only negative is does it sound too generic ?

Currently doesn't seem to have a brand associated to it , Try to work on the website a little bit if possibly and try to make it catchy , possibly looking at keeping the name but changing the format of the logo to something more eye catching.

Lastly Possibly changing your strap line under Lowprices.co.uk to create more of an eye catching potential.

Hope this helps a little.

 

[abellina]

I think you must select a unique name for your brand which will attract more users.

 

[Paul Featherstone]

Too generic, get your brand to stand out. Look at what the big boys are doing - snoop dog and meercats!!

 

[Phillip Pilkington]

I don't like something about the domain you have, its the captial letters....for me all lower case is the only way to go. Research has been done into domains, people don't trust hyphens, it doesn't create trust from the customers. I don't mind hyphens at all. But its customers that matter. I won't trust a domain with captials thou. Hope this helps.

 

[fisicx]

...people don't trust hyphens....

I can't find any academic papers suggesting this to be true. Got any links?

 

[Phillip Pilkington]

Well to be honest this was information passed onto me from a computer science graduate/web designer, I did just take his word for it. But I do think I have read this elsewhere. But my own thoughts are valid. I don't want to use sites with caps. But that maybe because I am more aware of the domain name as I know about SEO and look for that type of stuff.

 

[fisicx]

Agree about not using caps but your computer science graduate/web designer is talking out their bottom with regards to hyphens. There are valid reasons for not using hyphen but a lack of trust isn't one of them. Makes you wonder what other myths they are promulgating...

Note: I've got domains with hyphens in them and never had any problems with traffic or conversions.

 

[AllUpHere]

Agree about not using caps but your computer science graduate/web designer is talking out their bottom with regards to hyphens. There are valid reasons for not using hyphen but a lack of trust isn't one of them. Makes you wonder what other myths they are promulgating...

Note: I've got domains with hyphens in them and never had any problems with traffic or conversions.

I'm sure I've seen lots of info regarding the lack of trust of hyphenated domains. Moz seem to think the same. Look at their first top tip.

 

[fisicx]

Moz has been wrong on so many things over the years I now take their advice with a pinch of salt.

Money4U.com would make me run a mile but I'd be happy with money-advice.com

And a hyphen doesn't appear to have hurt 123-reg.co.uk

 

[Turnkey Businesses]

didn't the hyphen distrust start back in the early days when dodgy characters created fake sites/virus sites using hyphens in similar domains to big business, similar to what they do now with 1 letter mispelled domains to try to catch people out. i don't think there is actually any negative to it other than possibly a perception of it being not legit.

 

[Sam Bircumshaw]

to be honest, the first thing that comes to mind is buying Chinese rubbish and low quality products