What do you see?

[sm1]

Hi,

The design tailor is working on this logo (www.thedesigntailor.com)

Please can you let me know what impression it gives you. There is no right or wrong's

Cheers

 

[Pab]

It's nicely done and the colours work well together but I don't think it represents the business type.

Just my 2p worth

 

[jimbo1974]

I agree, nice colour scheme but it communicates nothing about the business

 

[creospace]

It's a bit mobile phone ish?

 

[sm1]

Cheers all - did you get the speech marks at all?

Thanks

 

[thedesigntailor]

Also just to clarify the company type - it is not a traditional concierge service. More a modern friendly style.

 

[downsouth]

looking at it a 2nd time (10mins ago first time) I still think its non descript of the service its supposed to provide

nice logo but doesn't really say anything

mobile phon'ish, yep agree on that

speech marks do nowt for me, not same shape or size so cant really be compared, they dont stand out as a pair of speech marks signifying something

 

[jimbo1974]

Well I can see the speech marks but I don't understand what they represent. At best I could guess that it's something telecommunication based. If that's what you want to communicate that's fine.
I'm a graphic designer BTW

 

It's not working for me, the colours hurt my eyes - maybe it's just my eyes.

 

[jimbo1974]

Can you describe in less than 10 words what your business is? That's what you should be trying to communicate with your logo

 

[thedesigntailor]

Can you describe in less than 10 words what your business is? That's what you should be trying to communicate with your logo

concierge service

 

[Delboy]

hmmm i like the colours and its a nice logo... but it leaves me with the so? feeling...then again its a logo so number one rule is is it memorable? and yeah i think it is

 

[sm1]

Cheers all - an interesting mixed bag of thoughts - gives me and Dan something to work with

 

[who_me]

Also what does it look like smaller... there’s a lot of blue and white and compared to the size of the text... not that that’s a bad this... but you're showing it as a MASSIVE logo

 

[fisicx]

Don't like the colours at all. And like most of the others I have no idea what it's supposed to represent. I assume the name of the company is hello.

And if you put it on a business card or website banner the hello is going to look tiny.

That's what I see.

 

[sm1]

Cheers - not what we wanted to hear but it's the view of potential clients so it's highly respected

Thanks

 

[The Topcopy]

Well I really like it and got the speech marks instantly. I think it looks sophisticated and love the colours.

I didn't know there was a 'rule' that a logo HAS to let the customer know what the business does instantly.

E.g. Nike - if you didn't know who they were would you say - oh yeah they must sell trainers. Or Coca Cola - how does their logo signify fizzy drinks?

 

[i234i]

I like it!
Not sure on the size of it though, might not look as great small
I liked the touch with the speech marks too!

 

[sm1]

Cheers both - Topcopy I agree with the idea of recognition

 

[David Griffiths]

To be honest the logo as posted was too big. Is it really going to be that size in real life? It was just too bright and overpowering.

Oh, and when I saw Hello Concierge, my thoughts immediately were that it was a change from Hello Sailor! :redface:

 

[peebles]

ignore me if you've already read it, i just clicked onto your website instead of looking at the logo!!! what a divvy..

 

[peebles]

sorry, its a bit boring. i don't know what to suggest but it doesn't strike me enough.

 

[sm1]

Thanks for the opinions - sorry Peebles didn't see your comment before Ye I should say it's for a different business not mobile phones

 

[Dawg]

A few people have said it is too big so I have reduced it to 200px high. (Fairly usual for a banner and a letterhead, altho' a bit big still for some tastes).



For me the yellow inverted comma gets lost. The larger inverted comma looks like a mask, with the 'o' of hello acting as the eye. This reminds me of the drama masks used in theatre, not a concierge. There is also a resemblance to the Open University logo, again this doesn't shout concierge. Finally the word 'concierge' is difficult to make out at this size, which is not helped by it's vertical orientation or colour.

And, having a Paul Whitehead "you don't want to do it like that" moment; why are different fonts being used for the inverted commas? I would imagine using the same font would make them hang together better.

Just my 0.3 euro.

 

[sm1]

Cheers Dawg - thanks for both your thoughts and also reducing the size.

Much appreciated.

I see Dan is viewing the thread, so he will see this as well and we will feedback to each other

Cheers

 

[torby]

crikey....I must have missed something....

I see a door with a handle on it, and someone saying "hello" as they warmly welcome me.....by reaching for the handle to open the door...and the word concierge reinforces what I've just imagined

I wonder is that the impression you wanted??

One revision I would make is the blue/green panel on the right....I would make it a similar width as the panel on the left....or even just slightly wider....like a pair of similar sized twin doors....

sorry if I've gone off on the wrong tack here....

 

[sm1]

Cheers Torby - no worries about going off, it's all about personal views

 

[thedesigntailor]

A few people have said it is too big so I have reduced it to 200px high. (Fairly usual for a banner and a letterhead, altho' a bit big still for some tastes).

Just to clarify the whole of the blue area is not the logo. The hello is the logo and the spread shows how it might be used in circumtances. YOu wouldn't have the whole thing as the logo.

BTW Dawg - did you get my email?



Also - people are saying it doesn't resemble concierge - what does and do you think it is necessary. I mean it says concierge I hoped the logo would just give a taste of the personality of the company - IE friendly and approachable.

 

[sm1]

Thanks for clarification Dan

 

[jimbo1974]

Well I really like it and got the speech marks instantly. I think it looks sophisticated and love the colours.

I didn't know there was a 'rule' that a logo HAS to let the customer know what the business does instantly.

E.g. Nike - if you didn't know who they were would you say - oh yeah they must sell trainers. Or Coca Cola - how does their logo signify fizzy drinks?

Fair point, and obviously it's not always the case that a logo communicates the business... but then does Hello Concierge have a multi-million dollar advertising budget to reinforce the brand?

Anyway I stand by my opinion that THIS logo doesn't tell me a lot about the business.
I do like the colour scheme though I think it's funky.

 

[sm1]

Cheers Jimbo -
Please could I ask anyone who has posted to make sure they haven't put our company name in the post as I don't want it to be indexed by Google - thanks!

 

[Sue1]

Just my opinion but the word concierge seems too small in relation to the hello and at that size and in that colour could be difficult to read. If I saw that logo somewhere it wouldn't immediately grab my attention.

Sue

 

[sm1]

Thanks for both of your opinions

 

[DAbusinessconsultant]

Yellow doesn't really stand out against that blue, concierge vertical text is hard to read, doesn't really let me know what the business does.

However, I quite like the actual 'look' of it bar the vertical text and yellow / blue colour mix.

 

[sm1]

Thanks!